{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:49:47Z","timestamp":1750308587561,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":15,"publisher":"ACM","license":[{"start":{"date-parts":[[2018,11,5]],"date-time":"2018-11-05T00:00:00Z","timestamp":1541376000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2018,11,5]]},"DOI":"10.1145\/3291078.3291120","type":"proceedings-article","created":{"date-parts":[[2019,1,25]],"date-time":"2019-01-25T19:21:47Z","timestamp":1548444107000},"page":"196-201","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["The Driving Factors for Fans' Buying Behaviors and Perceived Values in Brand Community"],"prefix":"10.1145","author":[{"given":"Shu-Chin","family":"Huang","sequence":"first","affiliation":[{"name":"Chaoyang University of Technology, Taichung, Taiwan R.O.C"}]},{"given":"Bee-Ling","family":"Ng","sequence":"additional","affiliation":[{"name":"Chaoyang University of Technology, Taichung, Taiwan R.O.C"}]},{"given":"Tang-Shun","family":"Chuang","sequence":"additional","affiliation":[{"name":"Chaoyang University of Technology, Taichung, Taiwan R.O.C"}]}],"member":"320","published-online":{"date-parts":[[2018,11,5]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.69.3.19.66363"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2003.12.004"},{"issue":"3","key":"e_1_3_2_1_3_1","first-page":"26","article-title":"How Effective is Facebook Marketing","volume":"88","author":"Dholakia U. M.","year":"2010","unstructured":"Dholakia , U. M. and Durham , E. 2010 . How Effective is Facebook Marketing ? Harvard Business Review , 88 ( 3 ), 26 . Dholakia, U. M. and Durham, E. 2010. How Effective is Facebook Marketing? Harvard Business Review, 88 (3), 26.","journal-title":"Harvard Business Review"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1093\/hcr\/27.1.153"},{"key":"e_1_3_2_1_5_1","volume-title":"Redwood City: Addison Wesley.","author":"Kalakota R.","year":"1996","unstructured":"Kalakota R. and Whinston , A. B. , 1996 . Frontiers of Electronic Commerce . Redwood City: Addison Wesley. Kalakota R. and Whinston, A. B., 1996. Frontiers of Electronic Commerce. Redwood City: Addison Wesley."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1086\/208674"},{"issue":"1","key":"e_1_3_2_1_7_1","first-page":"57","article-title":"Framework of effective web site design for business-to-consumer internet commerce","volume":"40","author":"Katerattanakul P.","year":"2002","unstructured":"Katerattanakul , P. ( 2002 ). Framework of effective web site design for business-to-consumer internet commerce . INFOR , 40 ( 1 ), 57 -- 70 . Katerattanakul, P. (2002). Framework of effective web site design for business-to-consumer internet commerce. INFOR, 40 (1), 57--70.","journal-title":"INFOR"},{"key":"e_1_3_2_1_8_1","volume-title":"Marketing 4.0: Moving from Traditional to Digital","author":"Kotler P.","year":"2016","unstructured":"Kotler , P. , Kartajaya , H. and Setiawan , I . ( 2016 ). Marketing 4.0: Moving from Traditional to Digital . New Jersey : John Wiley & Sons , Inc. Kotler, P., Kartajaya, H. and Setiawan, I. (2016). Marketing 4.0: Moving from Traditional to Digital. New Jersey: John Wiley & Sons, Inc."},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.66.1.38.18451"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1086\/319618"},{"key":"e_1_3_2_1_11_1","unstructured":"Peter J. P. & Olson J. C. 1987. Consumer behavior: Marketing Strategy Perspectives. Homewood: Irwin.  Peter J. P. & Olson J. C. 1987. Consumer behavior: Marketing Strategy Perspectives. Homewood: Irwin."},{"key":"e_1_3_2_1_12_1","volume-title":"Cincinnati: South-Western Pub.","author":"Sheth J. N.","year":"1991","unstructured":"Sheth , J. N. , Newman , B. I. , and Gross , B. L . 1991 . Consumption Values and Market Choices: Theory and Applications . Cincinnati: South-Western Pub. Sheth, J. N., Newman, B. I., and Gross, B. L. 1991. Consumption Values and Market Choices: Theory and Applications. Cincinnati: South-Western Pub."},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.4018\/irmj.2001010103"},{"issue":"2","key":"e_1_3_2_1_14_1","first-page":"295","article-title":"The Influence of Online Brand Community Identification and Engagement on Consumer Behaviors","volume":"15","author":"Tsaia H. M. T.","year":"2013","unstructured":"Tsaia , H. M. T. and Liub , Y. C. 2013 . The Influence of Online Brand Community Identification and Engagement on Consumer Behaviors . Journal of e-business. 15 ( 2 ), 295 -- 318 . Tsaia, H. M. T. and Liub, Y. C. 2013. The Influence of Online Brand Community Identification and Engagement on Consumer Behaviors. Journal of e-business. 15(2), 295--318.","journal-title":"Journal of e-business."},{"volume-title":"The Content Analysis: Theory and Practice","author":"Wang S. F.","key":"e_1_3_2_1_15_1","unstructured":"Wang , S. F. , 1989. The Content Analysis: Theory and Practice , Taipei : You-Shin Wang, S. F., 1989. The Content Analysis: Theory and Practice, Taipei: You-Shin"}],"event":{"name":"ICEEL 2018: 2018 2nd International Conference on Education and E-Learning","acronym":"ICEEL 2018","location":"Bali Indonesia"},"container-title":["Proceedings of the 2018 2nd International Conference on Education and E-Learning"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3291078.3291120","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3291078.3291120","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T19:05:15Z","timestamp":1750273515000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3291078.3291120"}},"subtitle":["A Case Study of Cosmetic Brand Community, S3"],"short-title":[],"issued":{"date-parts":[[2018,11,5]]},"references-count":15,"alternative-id":["10.1145\/3291078.3291120","10.1145\/3291078"],"URL":"https:\/\/doi.org\/10.1145\/3291078.3291120","relation":{},"subject":[],"published":{"date-parts":[[2018,11,5]]},"assertion":[{"value":"2018-11-05","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}