{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:32:00Z","timestamp":1750221120364,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":28,"publisher":"ACM","license":[{"start":{"date-parts":[[2019,7,25]],"date-time":"2019-07-25T00:00:00Z","timestamp":1564012800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"name":"National Natural Science Foundation of China","award":["Nos. 61672409 61522206 61876144 61876145"],"award-info":[{"award-number":["Nos. 61672409 61522206 61876144 61876145"]}]},{"name":"Science and Technology Plan Program in Shaanxi Province of China","award":["No. 2017KJXX-80"],"award-info":[{"award-number":["No. 2017KJXX-80"]}]},{"name":"Fundamental Research Funds for the Central Universities","award":["Grant Nos. JB190301 JB190305"],"award-info":[{"award-number":["Grant Nos. JB190301 JB190305"]}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2019,7,25]]},"DOI":"10.1145\/3292500.3330659","type":"proceedings-article","created":{"date-parts":[[2019,7,26]],"date-time":"2019-07-26T13:17:26Z","timestamp":1564147046000},"page":"2632-2642","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":2,"title":["Personalized Attraction Enhanced Sponsored Search with Multi-task Learning"],"prefix":"10.1145","author":[{"given":"Wei","family":"Zhao","sequence":"first","affiliation":[{"name":"State Key Lab of ISN &amp; Xidian University, Xi'an, China"}]},{"given":"Boxuan","family":"Zhang","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}]},{"given":"Beidou","family":"Wang","sequence":"additional","affiliation":[{"name":"Simon Fraser University, Mountain View, CA, USA"}]},{"given":"Ziyu","family":"Guan","sequence":"additional","affiliation":[{"name":"State Key Lab of ISN &amp; Xidian University, Xi'an, China"}]},{"given":"Wanxian","family":"Guan","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}]},{"given":"Guang","family":"Qiu","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}]},{"given":"Wei","family":"Ning","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}]},{"given":"Jiming","family":"Chen","sequence":"additional","affiliation":[{"name":"Zhejiang University, Hangzhou, China"}]},{"given":"Hongmin","family":"Liu","sequence":"additional","affiliation":[{"name":"Henan Polytechnic University, Jiaozuo, China"}]}],"member":"320","published-online":{"date-parts":[[2019,7,25]]},"reference":[{"doi-asserted-by":"publisher","key":"e_1_3_2_1_1_1","DOI":"10.1145\/1557019.1557135"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_2_1","DOI":"10.1145\/1242572.1242644"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_3_1","DOI":"10.1016\/S0031-3203(96)00142-2"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_4_1","DOI":"10.1145\/1935826.1935901"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_5_1","DOI":"10.1023\/A:1007379606734"},{"key":"e_1_3_2_1_6_1","volume-title":"JMLR","volume":"12","author":"Duchi John","year":"2011"},{"key":"e_1_3_2_1_7_1","first-page":"845","article-title":"Low resource dependency parsing: Cross-lingual parameter sharing in a neural network parser","volume":"2","author":"Duong Long","year":"2015","journal-title":"ACL-IJCNLP"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_8_1","DOI":"10.1145\/1250910.1250917"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_9_1","DOI":"10.1145\/3178876.3186184"},{"volume-title":"A truthful learning mechanism for multi-slot sponsored search auctions with externalities","author":"Gatti Nicola","key":"e_1_3_2_1_10_1"},{"volume-title":"Modeling attractiveness and multiple clicks in sponsored search results. arXiv preprint arXiv:1401.0255","year":"2014","author":"Govindaraj Dinesh","key":"e_1_3_2_1_11_1"},{"volume-title":"Thomas Borchert, and Ralf Herbrich.","year":"2010","author":"Graepel Thore","key":"e_1_3_2_1_12_1"},{"unstructured":"Alibaba Group. 2018. Alibaba Group Announces March Quarter 2018 Results and Full Fiscal Year 2018 Results. https:\/\/www.alibabagroup.com\/en\/news\/press_pdf\/p180504.pdf .  Alibaba Group. 2018. Alibaba Group Announces March Quarter 2018 Results and Full Fiscal Year 2018 Results. https:\/\/www.alibabagroup.com\/en\/news\/press_pdf\/p180504.pdf .","key":"e_1_3_2_1_13_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_14_1","DOI":"10.1007\/s11002-013-9226-5"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_15_1","DOI":"10.1016\/j.ins.2014.02.058"},{"key":"e_1_3_2_1_16_1","volume-title":"Nature","volume":"521","author":"LeCun Yann","year":"2015"},{"volume-title":"Learning multiple tasks with deep relationship networks. CoRR, abs\/1506.02117","year":"2015","author":"Long Mingsheng","key":"e_1_3_2_1_17_1"},{"unstructured":"Tomas Mikolov Ilya Sutskever Kai Chen Greg S Corrado and Jeff Dean. 2013. Distributed representations of words and phrases and their compositionality. In NIPS . 3111--3119.   Tomas Mikolov Ilya Sutskever Kai Chen Greg S Corrado and Jeff Dean. 2013. Distributed representations of words and phrases and their compositionality. In NIPS . 3111--3119.","key":"e_1_3_2_1_18_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_19_1","DOI":"10.1109\/TKDE.2009.191"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_20_1","DOI":"10.1145\/1718487.1718530"},{"volume-title":"An overview of multi-task learning in deep neural networks. arXiv preprint arXiv:1706.05098","year":"2017","author":"Ruder Sebastian","key":"e_1_3_2_1_21_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_22_1","DOI":"10.1145\/2505515.2507876"},{"key":"e_1_3_2_1_23_1","series-title":"Series A (Statistics in Society)","volume-title":"Fisher's exact test. Journal of the Royal Statistical Society","author":"Upton Graham JG","year":"1992"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_24_1","DOI":"10.1145\/2487575.2487699"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_25_1","DOI":"10.1145\/1526709.1526873"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_26_1","DOI":"10.1109\/TKDE.2013.39"},{"volume-title":"A survey on multi-task learning. arXiv preprint arXiv:1707.08114","year":"2017","author":"Zhang Yu","key":"e_1_3_2_1_27_1"},{"volume-title":"Deep Reinforcement Learning for Sponsored Search Real-time Bidding. arXiv preprint arXiv:1803.00259","year":"2018","author":"Zhao Jun","key":"e_1_3_2_1_28_1"}],"event":{"sponsor":["SIGMOD ACM Special Interest Group on Management of Data","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data"],"acronym":"KDD '19","name":"KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","location":"Anchorage AK USA"},"container-title":["Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery &amp; Data Mining"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3292500.3330659","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3292500.3330659","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T01:02:09Z","timestamp":1750208529000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3292500.3330659"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,7,25]]},"references-count":28,"alternative-id":["10.1145\/3292500.3330659","10.1145\/3292500"],"URL":"https:\/\/doi.org\/10.1145\/3292500.3330659","relation":{},"subject":[],"published":{"date-parts":[[2019,7,25]]},"assertion":[{"value":"2019-07-25","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}