{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T05:11:04Z","timestamp":1784178664187,"version":"3.55.0"},"publisher-location":"New York, NY, USA","reference-count":38,"publisher":"ACM","license":[{"start":{"date-parts":[[2019,7,25]],"date-time":"2019-07-25T00:00:00Z","timestamp":1564012800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2019,7,25]]},"DOI":"10.1145\/3292500.3330700","type":"proceedings-article","created":{"date-parts":[[2019,7,26]],"date-time":"2019-07-26T13:17:26Z","timestamp":1564147046000},"page":"1820-1830","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":30,"title":["A Unified Framework for Marketing Budget Allocation"],"prefix":"10.1145","author":[{"given":"Kui","family":"Zhao","sequence":"first","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Junhao","family":"Hua","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ling","family":"Yan","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Qi","family":"Zhang","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Huan","family":"Xu","sequence":"additional","affiliation":[{"name":"Alibaba Group, Seattle, WA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Cheng","family":"Yang","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2019,7,25]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-016-0219-0"},{"key":"e_1_3_2_1_2_1","volume-title":"Science","volume":"355","author":"Athey Susan","year":"2017"},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1080\/21642583.2014.999389"},{"key":"e_1_3_2_1_4_1","unstructured":"Craig Boutilier and Tyler Lu. 2016. Budget Allocation using Weakly Coupled Constrained Markov Decision Processes. In UAI.   Craig Boutilier and Tyler Lu. 2016. Budget Allocation using Weakly Coupled Constrained Markov Decision Processes. In UAI."},{"key":"e_1_3_2_1_5_1","volume-title":"Convex optimization","author":"Boyd Stephen"},{"key":"e_1_3_2_1_6_1","volume-title":"David J Jeffrey, and Donald E Knuth.","author":"Corless Robert M","year":"1996"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1287\/msom.1080.0221"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.9.2.97"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1007\/BF02591729"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1287\/msom.2015.0561"},{"key":"e_1_3_2_1_11_1","volume-title":"Online network revenue management using Thompson sampling. Operations research","author":"Ferreira Kris Johnson","year":"2018"},{"key":"e_1_3_2_1_12_1","unstructured":"Marc Fischer S\u00f6nke Albers Nils Wagner and Monika Frie. 2009. Dynamic Marketing Budget Allocation across Countries Products and Marketing Activities. (2009).  Marc Fischer S\u00f6nke Albers Nils Wagner and Monika Frie. 2009. Dynamic Marketing Budget Allocation across Countries Products and Marketing Activities. (2009)."},{"key":"e_1_3_2_1_13_1","volume-title":"Thompson Sampling for Dynamic Pricing. arXiv preprint arXiv:1802.03050","author":"Ganti Ravi","year":"2018"},{"key":"e_1_3_2_1_14_1","volume-title":"Roger A. Kerin and Rob O'Regan","author":"Gupta Sunil","year":"2008"},{"key":"e_1_3_2_1_15_1","volume-title":"Market response models: Econometric and time series analysis","author":"Hanssens Dominique M"},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1145\/3097983.3098188"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"crossref","volume-title":"Knapsack Problems","author":"Kellerer Hans","DOI":"10.1007\/978-3-540-24777-7"},{"key":"e_1_3_2_1_18_1","volume-title":"International Conference on Learning Representations.","author":"Kinga D","year":"2015"},{"key":"e_1_3_2_1_19_1","volume-title":"Carol Guercio Traver, et almbox","author":"Laudon Kenneth C","year":"2016"},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1287\/msom.1110.0344"},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/3219819.3219895"},{"key":"e_1_3_2_1_22_1","volume-title":"Review of Marketing Research","author":"Malhotra Naresh K"},{"key":"e_1_3_2_1_23_1","volume-title":"Counterfactuals and causal inference","author":"Morgan Stephen L"},{"key":"e_1_3_2_1_24_1","unstructured":"Abhishek Pani S Raghavan and Mustafa Sahin. 2017. Large-Scale Advertising Portfolio Optimization in Online Marketing. (2017).  Abhishek Pani S Raghavan and Mustafa Sahin. 2017. Large-Scale Advertising Portfolio Optimization in Online Marketing. (2017)."},{"key":"e_1_3_2_1_25_1","volume-title":"mbox","author":"Judea Pearl","year":"2009"},{"key":"e_1_3_2_1_26_1","volume-title":"Pricing and revenue optimization","author":"Phillips Robert Lewis"},{"key":"e_1_3_2_1_27_1","doi-asserted-by":"publisher","DOI":"10.1016\/0377-2217(95)00015-I"},{"key":"e_1_3_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.5555\/2675983.2675987"},{"key":"e_1_3_2_1_29_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.69.1.63.55511"},{"key":"e_1_3_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(96)90013-5"},{"key":"e_1_3_2_1_31_1","volume-title":"International Conference on Machine Learning. 3230--3240","author":"Staib Matthew","year":"2017"},{"key":"e_1_3_2_1_32_1","doi-asserted-by":"publisher","DOI":"10.5555\/2049942"},{"key":"e_1_3_2_1_33_1","volume-title":"Mateus Neves Barreto, and Ram Rajagopal","author":"Taieb Souhaib Ben","year":"2017"},{"key":"e_1_3_2_1_34_1","volume-title":"The theory and practice of revenue management","author":"Talluri Kalyan T"},{"key":"e_1_3_2_1_35_1","doi-asserted-by":"publisher","DOI":"10.1145\/3097983.3098018"},{"key":"e_1_3_2_1_36_1","volume-title":"Antonio Martinez-Sykora, et almbox.","author":"van de Geer Ruben","year":"2018"},{"key":"e_1_3_2_1_37_1","doi-asserted-by":"publisher","DOI":"10.1145\/3219819.3219830"},{"key":"e_1_3_2_1_38_1","doi-asserted-by":"publisher","DOI":"10.1016\/0020-0190(84)90014-0"}],"event":{"name":"KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","location":"Anchorage AK USA","acronym":"KDD '19","sponsor":["SIGMOD ACM Special Interest Group on Management of Data","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data"]},"container-title":["Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3292500.3330700","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3292500.3330700","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T01:02:10Z","timestamp":1750208530000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3292500.3330700"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,7,25]]},"references-count":38,"alternative-id":["10.1145\/3292500.3330700","10.1145\/3292500"],"URL":"https:\/\/doi.org\/10.1145\/3292500.3330700","relation":{},"subject":[],"published":{"date-parts":[[2019,7,25]]},"assertion":[{"value":"2019-07-25","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}