{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,30]],"date-time":"2026-03-30T21:07:37Z","timestamp":1774904857257,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":27,"publisher":"ACM","license":[{"start":{"date-parts":[[2019,4,18]],"date-time":"2019-04-18T00:00:00Z","timestamp":1555545600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2019,4,18]]},"DOI":"10.1145\/3299815.3314441","type":"proceedings-article","created":{"date-parts":[[2019,5,7]],"date-time":"2019-05-07T12:16:01Z","timestamp":1557231361000},"page":"94-101","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":10,"title":["Social Media Content Analytics beyond the Text"],"prefix":"10.1145","author":[{"given":"Shreya","family":"Desai","sequence":"first","affiliation":[{"name":"Data-Driven Intelligence Research (DIR) Laboratory, Kennesaw State University, Marietta, GA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Meng","family":"Han","sequence":"additional","affiliation":[{"name":"Data-Driven Intelligence Research (DIR) Laboratory, Kennesaw State University, Marietta, GA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2019,4,18]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1109\/JBHI.2014.2336251"},{"key":"e_1_3_2_1_2_1","first-page":"1","volume-title":"The Roles of Social Network Mavens. In 2016 12th International Conference on Mobile Ad-Hoc and Sensor Networks (MSN). IEEE","author":"Albinali H.","unstructured":"H. Albinali, M. Han, J. Wang, H. Gao, and Y. Li. 2016. The Roles of Social Network Mavens. In 2016 12th International Conference on Mobile Ad-Hoc and Sensor Networks (MSN). IEEE, pp. 1--8."},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1108\/01409171211255948"},{"key":"e_1_3_2_1_4_1","volume-title":"New York 22","author":"D. COHEN.","year":"2017","unstructured":"D. COHEN. 2017. How much Time will the Average Person Spend on Social Media during their Life. Adweek, New York 22 (2017)."},{"key":"e_1_3_2_1_5_1","first-page":"207","volume-title":"Universal and Cultural Differences in Facial Expression of Emotion. In Nebraska symposium on motivation","volume":"19","author":"Eckman P.","year":"1972","unstructured":"P. Eckman. 1972. Universal and Cultural Differences in Facial Expression of Emotion. In Nebraska symposium on motivation, Vol. 19. pp. 207--284."},{"key":"e_1_3_2_1_6_1","first-page":"46","article-title":"The Impact of Social Media on the Academic Development of School Students","volume":"6","author":"El-Badawy T.A.","year":"2015","unstructured":"T.A. El-Badawy and Y.Hashem. 2015. The Impact of Social Media on the Academic Development of School Students. International Journal of Business Administration 6, 1 (2015), 46.","journal-title":"International Journal of Business Administration"},{"key":"e_1_3_2_1_7_1","article-title":"Online Paper Review Analysis","volume":"6","author":"El-Din D.M.","year":"2015","unstructured":"D.M. El-Din, H.M. Mokhtar, and O. Ismael. 2015. Online Paper Review Analysis. International Journal of Advanced Computer Science and Applications (IJACSA) 6, 9 (2015).","journal-title":"International Journal of Advanced Computer Science and Applications (IJACSA)"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.5555\/3160607.3160608"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.5555\/3302790.3302791"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.3390\/mca23010011"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.26599\/BDMA.2018.9020034"},{"key":"e_1_3_2_1_12_1","volume-title":"Retrieved","author":"Jain S.","year":"2018","unstructured":"S. Jain. 2018. Natural Language Processing for Beginners: Using TextBlob. Retrieved February 11, 2018 from https:\/\/www.analyticsvidhya.com\/blog\/2018\/02\/natural-language-processing-for-beginners-using-textblob\/"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"crossref","unstructured":"J. Kietzmann K. Hermkens I. McCarthy and B. Silvestre. 2011. Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons 54 (05 2011) pp. 241--251.","DOI":"10.1016\/j.bushor.2011.01.005"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1109\/TCSS.2018.2797225"},{"key":"e_1_3_2_1_15_1","unstructured":"S. Loria. 2018. Textblob Documentation. (2018)."},{"key":"e_1_3_2_1_16_1","volume-title":"Textblob: Simplified Text Processing. Secondary TextBlob: Simplified Text Processing","author":"Loria S.","year":"2014","unstructured":"S. Loria, P. Keen, M. Honnibal, R. Yankovsky, D. Karesh, E. Dempsey, et al. 2014. Textblob: Simplified Text Processing. Secondary TextBlob: Simplified Text Processing (2014)."},{"key":"e_1_3_2_1_17_1","first-page":"1","volume-title":"Artificial Intelligence: Opportunities and Risks. Policy Paper by the E_ective Altruism Foundation 2","author":"Mannino A.","year":"2015","unstructured":"A. Mannino, D. Althaus, J. Erhardt, L. Gloor, A. Hutter, and T. Metzinger. 2015. Artificial Intelligence: Opportunities and Risks. Policy Paper by the E_ective Altruism Foundation 2 (2015), pp. 1--16."},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"crossref","unstructured":"S. Pookulangara J. Parr L. Tanoff and K. Nix. 2017. Insta-Shopping: Examining use of Instagram for Shopping Online using Theory of Reasoned Action. (2017).","DOI":"10.31274\/itaa_proceedings-180814-1807"},{"key":"e_1_3_2_1_19_1","volume-title":"Natural Language Processing What it is and Why it Matters. Retrieved","author":"Com S.","year":"2018","unstructured":"SAS.Com. 2018. Natural Language Processing What it is and Why it Matters. Retrieved October 1, 2018 from https:\/\/www.sas.com\/en_us\/insights\/analytics\/what-is-natural-language-processing-nlp.html"},{"key":"e_1_3_2_1_20_1","first-page":"111","volume-title":"Big Data Analytics: Impacting Business in Big Way. In 2017 International Conference on Data Management, Analytics and Innovation (ICDMAI). IEEE","author":"Sharma N.","unstructured":"N. Sharma, D. Sawai, and G. Surve. 2017. Big Data Analytics: Impacting Business in Big Way. In 2017 International Conference on Data Management, Analytics and Innovation (ICDMAI). IEEE, pp. 111--116."},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"crossref","unstructured":"S. Stieglitz M. Mirbabaie B. Ross and C. Neuberger. 2018. Social Media Analytics--Challenges in Topic Discovery Data Collection and Data Preparation. International journal of information management 39 (2018) pp. 156--168.","DOI":"10.1016\/j.ijinfomgt.2017.12.002"},{"key":"e_1_3_2_1_22_1","first-page":"695","volume-title":"Proceedings of the 2014 IEEE 15th International Conference on Information Reuse and Integration (IEEE IRI 2014). IEEE","author":"Sun Y.","unstructured":"Y. Sun, A.N. Akansu, and J.E. Cicon. 2014. The Power of Fear: Facial Emotion Analysis of CEOs to Forecast Firm Performance. In Proceedings of the 2014 IEEE 15th International Conference on Information Reuse and Integration (IEEE IRI 2014). IEEE, pp. 695--702."},{"key":"e_1_3_2_1_23_1","volume-title":"Validity and Other Methodological Pitfalls. In Eighth International AAAI Conference on Weblogs and Social Media.","author":"Tufekci Z.","year":"2014","unstructured":"Z. Tufekci. 2014. Big Questions for Social Media Big Data: Representativeness, Validity and Other Methodological Pitfalls. In Eighth International AAAI Conference on Weblogs and Social Media."},{"key":"e_1_3_2_1_24_1","doi-asserted-by":"publisher","DOI":"10.1109\/MIS.2007.41"},{"key":"e_1_3_2_1_25_1","first-page":"1361","volume-title":"Fine-Grained Sentiment Analysis of Social Media with Emotion Sensing. In 2016 Future Technologies Conference (FTC). IEEE","author":"Wang Z.","unstructured":"Z. Wang, C.S. Chong, L. Lan, Y. Yang, S.B. Ho, and J.C. Tong. 2016. Fine-Grained Sentiment Analysis of Social Media with Emotion Sensing. In 2016 Future Technologies Conference (FTC). IEEE, pp. 1361--1364."},{"key":"e_1_3_2_1_26_1","volume-title":"The Free Encyclopedia. https:\/\/en.wikipedia.org\/w\/index.php?title=Naive_Bayes_classifier&oldid=885580109 {Online","author":"Contributors Wikipedia","year":"2019","unstructured":"Wikipedia Contributors. 2019. Naive Bayes Classifier --- Wikipedia, The Free Encyclopedia. https:\/\/en.wikipedia.org\/w\/index.php?title=Naive_Bayes_classifier&oldid=885580109 {Online; accessed 20 March 2019}."},{"key":"e_1_3_2_1_27_1","volume-title":"The Free Encyclopedia. https:\/\/en.wikipedia.org\/w\/index.php?title=Natural_language_processing&oldid=888277178 {Online","author":"Contributors Wikipedia","year":"2019","unstructured":"Wikipedia Contributors. 2019. Natural Language Processing --- Wikipedia, The Free Encyclopedia. https:\/\/en.wikipedia.org\/w\/index.php?title=Natural_language_processing&oldid=888277178 {Online; accessed 18 March 2019}."}],"event":{"name":"ACM SE '19: 2019 ACM Southeast Conference","location":"Kennesaw GA USA","acronym":"ACM SE '19","sponsor":["ACM Association for Computing Machinery"]},"container-title":["Proceedings of the 2019 ACM Southeast Conference"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3299815.3314441","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3299815.3314441","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T00:26:13Z","timestamp":1750206373000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3299815.3314441"}},"subtitle":["A Case Study of University Branding in Instagram"],"short-title":[],"issued":{"date-parts":[[2019,4,18]]},"references-count":27,"alternative-id":["10.1145\/3299815.3314441","10.1145\/3299815"],"URL":"https:\/\/doi.org\/10.1145\/3299815.3314441","relation":{},"subject":[],"published":{"date-parts":[[2019,4,18]]},"assertion":[{"value":"2019-04-18","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}