{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T05:18:37Z","timestamp":1784179117352,"version":"3.55.0"},"publisher-location":"New York, NY, USA","reference-count":38,"publisher":"ACM","license":[{"start":{"date-parts":[[2019,10,15]],"date-time":"2019-10-15T00:00:00Z","timestamp":1571097600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"name":"National Natural Science Foundation of China","award":["61772310 61702300 61702302 61802231 U1836216"],"award-info":[{"award-number":["61772310 61702300 61702302 61802231 U1836216"]}]},{"name":"the Project of Thousand Youth Talents 2016"},{"name":"the Shandong Provincial Natural Science and Foundation","award":["No.: ZR2019JQ23 No.: ZR2019QF001"],"award-info":[{"award-number":["No.: ZR2019JQ23 No.: ZR2019QF001"]}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2019,10,15]]},"DOI":"10.1145\/3343031.3351080","type":"proceedings-article","created":{"date-parts":[[2019,10,21]],"date-time":"2019-10-21T16:32:26Z","timestamp":1571675546000},"page":"1933-1941","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":22,"title":["Seeking Micro-influencers for Brand Promotion"],"prefix":"10.1145","author":[{"given":"Tian","family":"Gan","sequence":"first","affiliation":[{"name":"Shandong University, Qingdao, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shaokun","family":"Wang","sequence":"additional","affiliation":[{"name":"Shandong University, Qingdao, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Meng","family":"Liu","sequence":"additional","affiliation":[{"name":"Shandong University, Qingdao, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xuemeng","family":"Song","sequence":"additional","affiliation":[{"name":"Shandong University, Qingdao, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yiyang","family":"Yao","sequence":"additional","affiliation":[{"name":"Northwestern Polytechnical University, Xian, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Liqiang","family":"Nie","sequence":"additional","affiliation":[{"name":"Shandong University, Qingdao, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2019,10,15]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20761"},{"key":"e_1_3_2_1_2_1","volume-title":"Proceedings of the Twenty-Fourth International Conference (ICML)","author":"Cao Zhe","year":"2007"},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.5555\/2503308.2503357"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1080\/19368623.2016.1100102"},{"key":"e_1_3_2_1_5_1","unstructured":"Van Dang Michael Bendersky and W Bruce Croft. [n. d.]. Two-Stage Learning to Rank for Information Retrieval. ([n. d.]).  Van Dang Michael Bendersky and W Bruce Croft. [n. d.]. Two-Stage Learning to Rank for Information Retrieval. ([n. d.])."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2017.1348035"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1108\/JPBM-06-2014-0635"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2017.1366885"},{"key":"e_1_3_2_1_9_1","volume-title":"ACM Multimedia Conference on Multimedia Conference, Demo .","author":"Farseev Aleksandr","year":"2018"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2016.05.001"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/2733373.2806361"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/3240508.3240689"},{"key":"e_1_3_2_1_13_1","first-page":"77","article-title":"The rise of social media influencer marketing on lifestyle branding: A case study of Lucie Fink","volume":"8","author":"Glucksman Morgan","year":"2017","journal-title":"Elon Journal of Undergraduate Research in Communications"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0469"},{"key":"e_1_3_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1145\/3038912.3052569"},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2013.12.002"},{"key":"e_1_3_2_1_17_1","unstructured":"Linus Juhlin and Miretta Soini. 2018. How do influencer marketers affect brand associations?: a semiotic Instagram study in the sports fashion industry.  Linus Juhlin and Miretta Soini. 2018. How do influencer marketers affect brand associations?: a semiotic Instagram study in the sports fashion industry."},{"key":"e_1_3_2_1_18_1","volume-title":"Hadamard Product for Low-rank Bilinear Pooling. In International Conference on Learning Representations, ICLR","author":"Kim Jin-Hwa","year":"2017"},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1587\/transinf.E94.D.1854"},{"key":"e_1_3_2_1_20_1","volume-title":"Discovering influencers for marketing in the blogosphere. Information Sciences","author":"Li Yung-Ming","year":"2011"},{"key":"e_1_3_2_1_21_1","volume-title":"mbox","author":"Liu Tie-Yan","year":"2009"},{"key":"e_1_3_2_1_22_1","volume-title":"mbox","author":"Liu Tie-Yan","year":"2009"},{"key":"e_1_3_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.18653\/v1\/D15-1079"},{"key":"e_1_3_2_1_24_1","volume-title":"A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers. Fox School of Business Research Paper 18-042","author":"Mallipeddi Rakesh","year":"2018"},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/2964284.2967210"},{"key":"e_1_3_2_1_26_1","volume-title":"Nikoletta Theofania Siamagka, and George Christodoulides","author":"Michaelidou Nina","year":"2011"},{"key":"e_1_3_2_1_27_1","volume-title":"Efficient Estimation of Word Representations in Vector Space. In International Conference on Learning Representations, ICLR","author":"Mikolov Tomas","year":"2013"},{"key":"e_1_3_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.1108\/TQM-12-2013-0129"},{"key":"e_1_3_2_1_29_1","volume-title":"Influencer marketing for dummies","author":"Sammis Kristy"},{"key":"e_1_3_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1145\/2740908.2742726"},{"key":"e_1_3_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.1145\/3209978.3210134"},{"key":"e_1_3_2_1_32_1","volume-title":"Very Deep Convolutional Networks for Large-Scale Image Recognition. In International Conference on Learning Representations, ICLR","author":"Simonyan Karen","year":"2015"},{"key":"e_1_3_2_1_33_1","volume-title":"Social media marketing","author":"Tuten Tracy L"},{"key":"e_1_3_2_1_34_1","volume-title":"Choong Hoon Lim, and Adia Waldburger","author":"Witkemper Chad","year":"2012"},{"key":"e_1_3_2_1_35_1","unstructured":"Steven Woods. 2016 (accessed April 1 2019). #Sponsored: The Emergence of Influencer Marketing . https:\/\/trace.tennessee.edu\/utk_chanhonoproj\/1976\/  Steven Woods. 2016 (accessed April 1 2019). #Sponsored: The Emergence of Influencer Marketing . https:\/\/trace.tennessee.edu\/utk_chanhonoproj\/1976\/"},{"key":"e_1_3_2_1_36_1","doi-asserted-by":"publisher","DOI":"10.1145\/1390156.1390306"},{"key":"e_1_3_2_1_37_1","volume-title":"Stochastic Pooling for Regularization of Deep Convolutional Neural Networks. In International Conference on Learning Representations, ICLR","author":"Matthew"},{"key":"e_1_3_2_1_38_1","unstructured":"Nathalie Zietek. 2016. Influencer Marketing: the characteristics and components of fashion influencer marketing.  Nathalie Zietek. 2016. Influencer Marketing: the characteristics and components of fashion influencer marketing."}],"event":{"name":"MM '19: The 27th ACM International Conference on Multimedia","location":"Nice France","acronym":"MM '19","sponsor":["SIGMM ACM Special Interest Group on Multimedia"]},"container-title":["Proceedings of the 27th ACM International Conference on Multimedia"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3343031.3351080","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3343031.3351080","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T23:13:12Z","timestamp":1750201992000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3343031.3351080"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,10,15]]},"references-count":38,"alternative-id":["10.1145\/3343031.3351080","10.1145\/3343031"],"URL":"https:\/\/doi.org\/10.1145\/3343031.3351080","relation":{},"subject":[],"published":{"date-parts":[[2019,10,15]]},"assertion":[{"value":"2019-10-15","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}