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By focusing on the motivations rather than any particular social media platform, we were able to uncover reasons for voluntary non-use and reversion when users have a choice of several social media platforms. Our findings provide an ecological view of social media non-use and reversion highlighting that 1) previous findings of social media non-use and reversion reported on a single social media platform (e.g. Facebook, Twitter) are seen across several other platforms too; 2) access to multiple social media platforms in itself readily leads to non-use of one platform in favor of the use of another for reasons such as lack of differentiation and\/or richness of features, device constraints of storage\/ memory space or operating system support, perceptions of fading popularity, and availability of \"a new kid on the block;\" 3) findings of non-use and reversion practices and motivations that were seemingly incongruent between previous studies of different or same social media platforms tend to coalesce when we take a wider look at the social media landscape. By adopting the theoretical lens of cognitive biases in decision-making we were able to explain why users quit but decide to revert to using again in the environment of various positive and negative experiences on a particular platform, and to reconcile the seemingly paradoxical reasons for social media non-use and reversion.<\/jats:p>","DOI":"10.1145\/3361116","type":"journal-article","created":{"date-parts":[[2019,12,6]],"date-time":"2019-12-06T16:31:11Z","timestamp":1575649871000},"page":"1-27","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":16,"title":["Do I Stay or Do I Go?"],"prefix":"10.1145","volume":"3","author":[{"given":"Sukeshini A.","family":"Grandhi","sequence":"first","affiliation":[{"name":"Eastern Connecticut State University, Willimantic, CT, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Linda","family":"Plotnick","sequence":"additional","affiliation":[{"name":"New Jersey Institute of Technology, Newark, NJ, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Starr Roxanne","family":"Hiltz","sequence":"additional","affiliation":[{"name":"New Jersey Institute of Technology, Newark, NJ, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2019,12,5]]},"reference":[{"key":"e_1_2_1_1_1","volume-title":"Post-userism. 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