{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T07:55:49Z","timestamp":1775030149797,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":34,"publisher":"ACM","license":[{"start":{"date-parts":[[2020,4,20]],"date-time":"2020-04-20T00:00:00Z","timestamp":1587340800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2020,4,20]]},"DOI":"10.1145\/3366423.3380052","type":"proceedings-article","created":{"date-parts":[[2020,5,4]],"date-time":"2020-05-04T08:11:44Z","timestamp":1588579904000},"page":"2878-2884","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":42,"title":["Multimodal Post Attentive Profiling for Influencer Marketing"],"prefix":"10.1145","author":[{"given":"Seungbae","family":"Kim","sequence":"first","affiliation":[{"name":"University of California Los Angeles"}]},{"given":"Jyun-Yu","family":"Jiang","sequence":"additional","affiliation":[{"name":"University of California Los Angeles"}]},{"given":"Masaki","family":"Nakada","sequence":"additional","affiliation":[{"name":"University of California Los Angeles"}]},{"given":"Jinyoung","family":"Han","sequence":"additional","affiliation":[{"name":"Sungkyunkwan University"}]},{"given":"Wei","family":"Wang","sequence":"additional","affiliation":[{"name":"University of California Los Angeles"}]}],"member":"320","published-online":{"date-parts":[[2020,4,20]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"Tensorflow: A system for large-scale machine learning. In 12th {USENIX} Symposium on Operating Systems Design and Implementation ({OSDI} 16). 265\u2013283.","author":"Abadi Mart\u00edn","year":"2016"},{"key":"e_1_3_2_1_2_1","unstructured":"Dzmitry Bahdanau Kyunghyun Cho and Yoshua Bengio. 2014. Neural machine translation by jointly learning to align and translate. arXiv preprint arXiv:1409.0473(2014).  Dzmitry Bahdanau Kyunghyun Cho and Yoshua Bengio. 2014. Neural machine translation by jointly learning to align and translate. arXiv preprint arXiv:1409.0473(2014)."},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1145\/1935826.1935845"},{"key":"e_1_3_2_1_4_1","volume-title":"Measuring User Influence in Twitter: The Million Follower Fallacy.International Conference on Weblogs and Social Media (ICWSM)","author":"Cha Meeyoung","year":"2010"},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2008.10722141"},{"key":"e_1_3_2_1_6_1","unstructured":"Federal\u00a0Trade Commission. 2017. The FTC\u2019s endorsement guides: What people are asking.  Federal\u00a0Trade Commission. 2017. The FTC\u2019s endorsement guides: What people are asking."},{"key":"e_1_3_2_1_7_1","volume-title":"Influencer Marketing in 2018: Becoming an Efficient Marketplace. Adweek","author":"Contestabile Giordano","year":"2018"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2017.1348035"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1109\/CVPR.2009.5206848"},{"key":"e_1_3_2_1_10_1","volume-title":"Bert: Pre-training of deep bidirectional transformers for language understanding. arXiv preprint arXiv:1810.04805(2018).","author":"Devlin Jacob","year":"2018"},{"key":"e_1_3_2_1_11_1","unstructured":"Nathaniel\u00a0J Evans Joe Phua Jay Lim and Hyoyeun Jun. 2017. Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition attitudes and behavioral intent. Journal of Interactive Advertising(2017).  Nathaniel\u00a0J Evans Joe Phua Jay Lim and Hyoyeun Jun. 2017. Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition attitudes and behavioral intent. Journal of Interactive Advertising(2017)."},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/3159652.3159691"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1108\/07363760810870671"},{"key":"e_1_3_2_1_14_1","unstructured":"Jerome\u00a0H Friedman. 2001. Greedy function approximation: a gradient boosting machine. Annals of statistics(2001) 1189\u20131232.  Jerome\u00a0H Friedman. 2001. Greedy function approximation: a gradient boosting machine. Annals of statistics(2001) 1189\u20131232."},{"key":"e_1_3_2_1_15_1","volume-title":"The New Influencers: A Marketer\u2019s Guide to the New Social Media","author":"Gillin Paul"},{"key":"e_1_3_2_1_16_1","volume-title":"Deep learning","author":"Goodfellow Ian"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"publisher","DOI":"10.1145\/1993574.1993598"},{"key":"e_1_3_2_1_18_1","volume-title":"Workshop on Intelligent Techniques for Web Personalization & Recommender Systems at AAAI. AAAI.","author":"Hung Chia-Chuan","year":"2008"},{"key":"e_1_3_2_1_19_1","volume-title":"2M Monthly Advertisers on Instagram. Instagram blog","year":"2017"},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-67256-4_20"},{"key":"e_1_3_2_1_21_1","volume-title":"Brands to Increase Spend on Influencer Marketing Despite Fraud Concerns. MarketingWeek","author":"Lawley James","year":"2018"},{"key":"e_1_3_2_1_22_1","volume-title":"Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising(2019), 1\u201316.","author":"Lou Chen","year":"2019"},{"key":"e_1_3_2_1_23_1","volume-title":"4 Major Influencer Marketing Platform Risks Marketers Must Know. Mediakix","year":"2018"},{"key":"e_1_3_2_1_24_1","unstructured":"Mention. 2018. Instagram Reports 2018. https:\/\/mention.com\/en\/reports\/instagram\/.  Mention. 2018. Instagram Reports 2018. https:\/\/mention.com\/en\/reports\/instagram\/."},{"key":"e_1_3_2_1_25_1","volume-title":"Instagram Dominates Influencer Marketing (Report). Adweek","author":"Morrison Kimberlee","year":"2017"},{"key":"e_1_3_2_1_26_1","volume-title":"Nielsen: Global consumers","author":"Nielsen Ac","year":"2012"},{"key":"e_1_3_2_1_27_1","doi-asserted-by":"publisher","DOI":"10.1145\/2020408.2020477"},{"key":"e_1_3_2_1_28_1","volume-title":"International Conference on Weblogs and Social Media (ICWSM). AAAI.","author":"Pennacchiotti Marco","year":"2011"},{"key":"e_1_3_2_1_29_1","volume-title":"Cultivation Effect of Tourism TV Program and Influencer\u2019s Instagram Account on the Intention of Traveling. In International Conference on Social Sciences (ICSS), Vol.\u00a01.","author":"Suciati Pijar","year":"2018"},{"key":"e_1_3_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1109\/CVPR.2016.308"},{"key":"e_1_3_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2014.04.007"},{"key":"e_1_3_2_1_32_1","doi-asserted-by":"publisher","DOI":"10.1145\/1143844.1143967"},{"key":"e_1_3_2_1_33_1","doi-asserted-by":"publisher","DOI":"10.1145\/3341161.3342925"},{"key":"e_1_3_2_1_34_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.sigpro.2015.10.032"}],"event":{"name":"WWW '20: The Web Conference 2020","location":"Taipei Taiwan","acronym":"WWW '20","sponsor":["SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web"]},"container-title":["Proceedings of The Web Conference 2020"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3366423.3380052","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3366423.3380052","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T22:33:16Z","timestamp":1750199596000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3366423.3380052"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,4,20]]},"references-count":34,"alternative-id":["10.1145\/3366423.3380052","10.1145\/3366423"],"URL":"https:\/\/doi.org\/10.1145\/3366423.3380052","relation":{},"subject":[],"published":{"date-parts":[[2020,4,20]]},"assertion":[{"value":"2020-04-20","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}