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Segmenting pages into their elements has long been important in understanding how people experience those pages and in making those experiences \u201cbetter.\u201d Many approaches have been proposed that relate the resultant elements with the underlying source code; however, they do not consider users\u2019 interactions. Another group of approaches analyses eye movements of users to discover areas that interest or attract them (i.e., areas of interest or AOIs). Although these approaches consider how users interact with web pages, they do not relate AOIs with the underlying source code. We propose a novel approach that integrates web page and eye tracking data driven approaches for automatic AOI detection. This approach segments an entire web page into its AOIs by considering users\u2019 interactions and relates AOIs with the underlying source code. Based on the Adjusted Rand Index measure, our approach provides the most similar segmentation to the ground-truth segmentation compared to its individual components.<\/jats:p>","DOI":"10.1145\/3372497","type":"journal-article","created":{"date-parts":[[2020,4,4]],"date-time":"2020-04-04T07:11:39Z","timestamp":1585984299000},"page":"1-31","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":13,"title":["\u201cThe Best of Both Worlds!\u201d"],"prefix":"10.1145","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9277-8375","authenticated-orcid":false,"given":"Sukru","family":"Eraslan","sequence":"first","affiliation":[{"name":"Middle East Technical University Northern Cyprus Campus, Mersin, Turkey"}]},{"given":"Yeliz","family":"Yesilada","sequence":"additional","affiliation":[{"name":"Middle East Technical University Northern Cyprus Campus, Mersin, Turkey"}]},{"given":"Simon","family":"Harper","sequence":"additional","affiliation":[{"name":"University of Manchester, Manchester, United Kingdom,"}]}],"member":"320","published-online":{"date-parts":[[2020,1,9]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1145\/1385569.1385576"},{"key":"e_1_2_1_2_1","volume-title":"Vision-based Page Segmentation Algorithm: Extended and Perceived Success","author":"Elgin Akp\u0131nar M.","unstructured":"M. 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