{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:25:50Z","timestamp":1750220750980,"version":"3.41.0"},"reference-count":15,"publisher":"Association for Computing Machinery (ACM)","issue":"3","license":[{"start":{"date-parts":[[2021,5,5]],"date-time":"2021-05-05T00:00:00Z","timestamp":1620172800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["ACM Trans. Asian Low-Resour. Lang. Inf. Process."],"published-print":{"date-parts":[[2021,5,31]]},"abstract":"<jats:p>The core of micro-business and consumer transactions is trust. Based on the Theory of Reasoned Action and Technology Acceptance Model, this article discusses the factors of the establishment and promotion of micro-business trust from the trust orientation of consumer, the trust of WeChat businesses, and the trust of WeChat platform. Data were obtained by questionnaire, and SPSS software was used for data reliability and multiple regression analysis. It is concluded that all three levels have a significant positive impact on the establishment and promotion of C2C mode micro-business trust. The trust of WeChat businesses and the trust of WeChat platform have a greater influence on the establishment of micro-business trust. The trust orientation of consumer and the trust of WeChat businesses have a greater impact on the promotion of micro-business trust. Among them, the WeChat business trust level is the most important factor.<\/jats:p>","DOI":"10.1145\/3398011","type":"journal-article","created":{"date-parts":[[2020,7,7]],"date-time":"2020-07-07T12:39:07Z","timestamp":1594125547000},"page":"1-11","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["An Analysis for Elements of Affecting the Establishment and Promotion of Micro-business Trust in C2C Model under WeChat Circumstance"],"prefix":"10.1145","volume":"20","author":[{"given":"Ailing","family":"Wang","sequence":"first","affiliation":[{"name":"School of Economics and Management, China University of Petroleum (East China), Qingdao, Shandong Province, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jie","family":"Sun","sequence":"additional","affiliation":[{"name":"School of Economics and Management, China University of Petroleum (East China), Qingdao, China and Business School, Central South University, Changsha, HuNan, Province, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Leiming","family":"Li","sequence":"additional","affiliation":[{"name":"School of Economics and Management, China University of Petroleum (East China), Qingdao, Shandong Province, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2021,5,5]]},"reference":[{"key":"e_1_2_1_1_1","first-page":"111","article-title":"Discussion on the operation mode of micro business in trust economy. Sci","volume":"10","author":"Lepeng Wang","year":"2016","unstructured":"Wang Lepeng , Li Chunli , and Wang Ying . 2016 . Discussion on the operation mode of micro business in trust economy. Sci . Mosaic 10 , 8 (2016), 111 \u2013 114 . Wang Lepeng, Li Chunli, and Wang Ying. 2016. Discussion on the operation mode of micro business in trust economy. Sci. Mosaic 10, 8 (2016), 111\u2013114.","journal-title":"Mosaic"},{"key":"e_1_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techsoc.2017.12.001"},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11628-018-0364-y"},{"key":"e_1_2_1_4_1","first-page":"47","article-title":"China's WeChat business as new formats: The current situation, development trend and countermeasures","volume":"30","author":"Hua Y. U.","year":"2016","unstructured":"Y. U. Hua . 2016 . China's WeChat business as new formats: The current situation, development trend and countermeasures . China Bus. Market 30 , 12 (2016), 47 \u2013 56 . Y. U. Hua. 2016. China's WeChat business as new formats: The current situation, development trend and countermeasures. China Bus. Market 30, 12 (2016), 47\u201356.","journal-title":"China Bus. Market"},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.4236\/jssm.2017.103026"},{"key":"e_1_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/15332667.2019.1589244"},{"key":"e_1_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.3390\/su10030864"},{"key":"e_1_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1108\/MIP-12-2017-0327"},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.04.014"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.4018\/IJEBR.2018040104"},{"key":"e_1_2_1_11_1","first-page":"236","article-title":"How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Info","volume":"56","author":"Chen Yanhong","year":"2019","unstructured":"Yanhong Chen , Yaobin Lu , Bin Wang , and Zhao Pan . 2019 . How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Info . Manage. 56 , 2 (2019), 236 \u2013 248 Yanhong Chen, Yaobin Lu, Bin Wang, and Zhao Pan. 2019. How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Info. Manage. 56, 2 (2019), 236\u2013248","journal-title":"Manage."},{"key":"e_1_2_1_12_1","first-page":"188","article-title":"Empirical study on evaluation of e-service quality, customer satisfaction, and customer loyalty in Chinese C2C markets. Sci","volume":"33","author":"Zhihong Deng","year":"2013","unstructured":"Deng Zhihong , Li Jinqing , and Wang Xiangang . 2013 . Empirical study on evaluation of e-service quality, customer satisfaction, and customer loyalty in Chinese C2C markets. Sci . Technol. Manage. Res. 33 , 6 (2013), 188 \u2013 191 +241. Deng Zhihong, Li Jinqing, and Wang Xiangang. 2013. Empirical study on evaluation of e-service quality, customer satisfaction, and customer loyalty in Chinese C2C markets. Sci. Technol. Manage. Res. 33, 6 (2013), 188\u2013191+241.","journal-title":"Technol. Manage. Res."},{"key":"e_1_2_1_13_1","first-page":"1215","article-title":"Influence of service quality on phase trust under C2C environment","volume":"11","author":"Yaping Chang","year":"2014","unstructured":"Chang Yaping , Xiao Wanfu , Yan Jun , Qiu Yuanyuan , and Fu Jie . 2014 . Influence of service quality on phase trust under C2C environment . Chinese J. Manage. 11 , 8 (2014), 1215 \u2013 1223 . Chang Yaping, Xiao Wanfu, Yan Jun, Qiu Yuanyuan, and Fu Jie. 2014. Influence of service quality on phase trust under C2C environment. Chinese J. Manage. 11, 8 (2014), 1215\u20131223.","journal-title":"Chinese J. Manage."},{"key":"e_1_2_1_14_1","first-page":"21","article-title":"Evaluation of foreign trust source models","volume":"26","author":"Gang Zhang","year":"2004","unstructured":"Zhang Gang and Zhang Dongfang . 2004 . Evaluation of foreign trust source models . Foreign Econ. Manage. 26 , 12 (2004), 21 \u2013 25 . Zhang Gang and Zhang Dongfang. 2004. Evaluation of foreign trust source models. Foreign Econ. Manage. 26, 12 (2004), 21\u201325.","journal-title":"Foreign Econ. Manage."},{"key":"e_1_2_1_15_1","first-page":"75","article-title":"Research on Influencing factors and mechanism of customer trust in WeChat","volume":"2","author":"Lisong Hou","year":"2017","unstructured":"Hou Lisong , Chen Zeying , and Tong Junjie . 2017 . Research on Influencing factors and mechanism of customer trust in WeChat . Finance Econ. 2 , 75 \u2013 87 . Hou Lisong, Chen Zeying, and Tong Junjie. 2017. Research on Influencing factors and mechanism of customer trust in WeChat. Finance Econ. 2, 75\u201387.","journal-title":"Finance Econ."}],"container-title":["ACM Transactions on Asian and Low-Resource Language Information Processing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3398011","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3398011","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T22:38:53Z","timestamp":1750199933000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3398011"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,5,5]]},"references-count":15,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2021,5,31]]}},"alternative-id":["10.1145\/3398011"],"URL":"https:\/\/doi.org\/10.1145\/3398011","relation":{},"ISSN":["2375-4699","2375-4702"],"issn-type":[{"type":"print","value":"2375-4699"},{"type":"electronic","value":"2375-4702"}],"subject":[],"published":{"date-parts":[[2021,5,5]]},"assertion":[{"value":"2020-02-01","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2020-05-01","order":1,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-05-05","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}