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The problem of fake news is even more troubling in the healthcare context. In the healthcare literature, it has been well established that threat situations and coping responses facilitate information sharing and seeking among the public. Along a similar vein, we argue that threat and coping related cues are important indicators of shareworthiness of fake news in social media. We address the following research questions associated with fake news sharing in the context of Zika virus: How do threat- and coping-related cues influence fake news sharing? We characterize threat situations that have threat and severity cues and coping responses that are based on reaction to protection and fear cues. The results indicate the significant positive effect of threat cues and protection cues on fake news sharing. Such an investigation can allow the monitoring of viral fake messages in a timely manner.<\/jats:p>","DOI":"10.1145\/3410025","type":"journal-article","created":{"date-parts":[[2021,4,15]],"date-time":"2021-04-15T16:06:21Z","timestamp":1618502781000},"page":"1-16","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":9,"title":["Fake News Sharing"],"prefix":"10.1145","volume":"2","author":[{"given":"Rohit","family":"Valecha","sequence":"first","affiliation":[{"name":"University of Texas at San Antonio, TX"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Srikrishna Krishnarao","family":"Srinivasan","sequence":"additional","affiliation":[{"name":"University of South Florida, Tampa, FL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tejaswi","family":"Volety","sequence":"additional","affiliation":[{"name":"University of Texas at San Antonio"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"K. Hazel","family":"Kwon","sequence":"additional","affiliation":[{"name":"Arizona State University, Tempe, AZ"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Manish","family":"Agrawal","sequence":"additional","affiliation":[{"name":"University of South Florida, Tampa, FL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"H. Raghav","family":"Rao","sequence":"additional","affiliation":[{"name":"University of Texas at San Antonio"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2021,4,15]]},"reference":[{"key":"e_1_2_1_1_1","unstructured":"G. W. Allport and L. J. Postman. 1965. The Psychology of Rumor. Russell & Russell New York.  G. W. Allport and L. J. Postman. 1965. The Psychology of Rumor. Russell & Russell New York."},{"key":"e_1_2_1_2_1","volume-title":"Proceedings of the 4th ACM International Conference on Web Search and Data Mining. ACM, 65--74","author":"Bakshy E.","unstructured":"E. 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