{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,10]],"date-time":"2026-04-10T10:08:23Z","timestamp":1775815703182,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":50,"publisher":"ACM","license":[{"start":{"date-parts":[[2021,3,8]],"date-time":"2021-03-08T00:00:00Z","timestamp":1615161600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2021,3,8]]},"DOI":"10.1145\/3437963.3441819","type":"proceedings-article","created":{"date-parts":[[2021,3,6]],"date-time":"2021-03-06T04:36:17Z","timestamp":1615005377000},"page":"707-715","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":5,"title":["Triangular Bidword Generation for Sponsored Search Auction"],"prefix":"10.1145","author":[{"given":"Zhenqiao","family":"Song","sequence":"first","affiliation":[{"name":"ByteDance AI Lab, Shanghai, China"}]},{"given":"Jiaze","family":"Chen","sequence":"additional","affiliation":[{"name":"ByteDance AI Lab, Beijing, China"}]},{"given":"Hao","family":"Zhou","sequence":"additional","affiliation":[{"name":"ByteDance AI Lab, Shanghai, China"}]},{"given":"Lei","family":"Li","sequence":"additional","affiliation":[{"name":"ByteDance AI Lab, Shanghai, China"}]}],"member":"320","published-online":{"date-parts":[[2021,3,8]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1145\/1282100.1282119"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/1134707.1134708"},{"key":"e_1_3_2_1_3_1","unstructured":"Dzmitry Bahdanau Kyunghyun Cho and Yoshua Bengio. 2014. Neural machine translation by jointly learning to align and translate. In ICLR .  Dzmitry Bahdanau Kyunghyun Cho and Yoshua Bengio. 2014. Neural machine translation by jointly learning to align and translate. In ICLR ."},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.5555\/1626394.1626430"},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/1341531.1341564"},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.3115\/v1\/D14-1179"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1145\/3159652.3159659"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.3115\/v1\/P15-1166"},{"key":"e_1_3_2_1_9_1","first-page":"966","article-title":"Systems and methods for an attention-based framework for click through rate (ctr) estimation between query and bidwords","volume":"15","author":"Du Nan","year":"2018","unstructured":"Nan Du , Yaliang Li , and Wei Fan . 2018 . Systems and methods for an attention-based framework for click through rate (ctr) estimation between query and bidwords . US Patent App. 15\/206 , 966 . Nan Du, Yaliang Li, and Wei Fan. 2018. Systems and methods for an attention-based framework for click through rate (ctr) estimation between query and bidwords. US Patent App. 15\/206,966.","journal-title":"US Patent App."},{"key":"e_1_3_2_1_10_1","volume-title":"Proceedings of the 18th international conference on World wide web. 231--240","author":"Dar Eyal Even","year":"2009","unstructured":"Eyal Even Dar , Vahab S Mirrokni , Shanmugavelayutham Muthukrishnan , Yishay Mansour , and Uri Nadav . 2009 . Bid optimization for broad match ad auctions . In Proceedings of the 18th international conference on World wide web. 231--240 . Eyal Even Dar, Vahab S Mirrokni, Shanmugavelayutham Muthukrishnan, Yishay Mansour, and Uri Nadav. 2009. Bid optimization for broad match ad auctions. In Proceedings of the 18th international conference on World wide web. 231--240."},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.18653\/v1\/N16-1101"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.csl.2016.10.006"},{"key":"e_1_3_2_1_13_1","volume-title":"The equivalence of weighted kappa and the intraclass correlation coefficient as measures of reliability. Educational and psychological measurement","author":"Fleiss Joseph L","year":"1973","unstructured":"Joseph L Fleiss and Jacob Cohen . 1973. The equivalence of weighted kappa and the intraclass correlation coefficient as measures of reliability. Educational and psychological measurement , Vol. 33 , 3 ( 1973 ), 613--619. Joseph L Fleiss and Jacob Cohen. 1973. The equivalence of weighted kappa and the intraclass correlation coefficient as measures of reliability. Educational and psychological measurement, Vol. 33, 3 (1973), 613--619."},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/1367497.1367506"},{"key":"e_1_3_2_1_15_1","first-page":"748","article-title":"Flexible keyword searching","volume":"6","author":"Garber David G","year":"2004","unstructured":"David G Garber and Adam M Feldstein . 2004 . Flexible keyword searching . US Patent 6 , 748 ,387. David G Garber and Adam M Feldstein. 2004. Flexible keyword searching. US Patent 6,748,387.","journal-title":"US Patent"},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"crossref","unstructured":"Mihajlo Grbovic Nemanja Djuric Vladan Radosavljevic Fabrizio Silvestri and Narayan Bhamidipati. 2015. Context-and Content-aware Embeddings for Query Rewriting in Sponsored Search. (2015).  Mihajlo Grbovic Nemanja Djuric Vladan Radosavljevic Fabrizio Silvestri and Narayan Bhamidipati. 2015. Context-and Content-aware Embeddings for Query Rewriting in Sponsored Search. (2015).","DOI":"10.1145\/2766462.2767709"},{"key":"e_1_3_2_1_17_1","volume-title":"Causal inference without balance checking: Coarsened exact matching. Political analysis","author":"Iacus Stefano M","year":"2012","unstructured":"Stefano M Iacus , Gary King , and Giuseppe Porro . 2012. Causal inference without balance checking: Coarsened exact matching. Political analysis , Vol. 20 , 1 ( 2012 ), 1--24. Stefano M Iacus, Gary King, and Giuseppe Porro. 2012. Causal inference without balance checking: Coarsened exact matching. Political analysis, Vol. 20, 1 (2012), 1--24."},{"key":"e_1_3_2_1_18_1","volume-title":"CATEGORICAL REPARAMETERIZATION WITH GUMBEL-SOFTMAX. stat","author":"Jang Eric","year":"2017","unstructured":"Eric Jang , Shixiang Gu , and Ben Poole . 2017. CATEGORICAL REPARAMETERIZATION WITH GUMBEL-SOFTMAX. stat , Vol. 1050 ( 2017 ), 5. Eric Jang, Shixiang Gu, and Ben Poole. 2017. CATEGORICAL REPARAMETERIZATION WITH GUMBEL-SOFTMAX. stat, Vol. 1050 (2017), 5."},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1109\/ICDMW.2006.104"},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.5555\/1622737.1622748"},{"key":"e_1_3_2_1_21_1","volume-title":"Adam: A method for stochastic optimization.","author":"Kingma Diederik P","year":"2014","unstructured":"Diederik P Kingma and Jimmy Ba . 2014 . Adam: A method for stochastic optimization. (2014). Diederik P Kingma and Jimmy Ba. 2014. Adam: A method for stochastic optimization. (2014)."},{"key":"e_1_3_2_1_22_1","volume-title":"Proceedings of the 2016 Conference on Empirical Methods in Natural Language Processing. 1078--1087","author":"Tom\u00e1vs Kovc","year":"2016","unstructured":"Tom\u00e1vs Kovc isk\u1ef3, G\u00e1bor Melis , Edward Grefenstette , Chris Dyer , Wang Ling , Phil Blunsom , and Karl Moritz Hermann . 2016 . Semantic Parsing with Semi-Supervised Sequential Autoencoders . In Proceedings of the 2016 Conference on Empirical Methods in Natural Language Processing. 1078--1087 . Tom\u00e1vs Kovc isk\u1ef3, G\u00e1bor Melis, Edward Grefenstette, Chris Dyer, Wang Ling, Phil Blunsom, and Karl Moritz Hermann. 2016. Semantic Parsing with Semi-Supervised Sequential Autoencoders. In Proceedings of the 2016 Conference on Empirical Methods in Natural Language Processing. 1078--1087."},{"key":"e_1_3_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/3219819.3219850"},{"key":"e_1_3_2_1_24_1","doi-asserted-by":"publisher","DOI":"10.18653\/v1\/N16-1014"},{"key":"e_1_3_2_1_25_1","volume-title":"A simple, fast diverse decoding algorithm for neural generation. arXiv preprint arXiv:1611.08562","author":"Li Jiwei","year":"2016","unstructured":"Jiwei Li , Will Monroe , and Dan Jurafsky . 2016b. A simple, fast diverse decoding algorithm for neural generation. arXiv preprint arXiv:1611.08562 ( 2016 ). Jiwei Li, Will Monroe, and Dan Jurafsky. 2016b. A simple, fast diverse decoding algorithm for neural generation. arXiv preprint arXiv:1611.08562 (2016)."},{"key":"e_1_3_2_1_26_1","unstructured":"Yijiang Lian Zhijie Chen Jinlong Hu Kefeng Zhang Chunwei Yan Muchenxuan Tong Wenying Han Hanju Guan Ying Li Ying Cao etal 2019. An end-to-end Generative Retrieval Method for Sponsored Search Engine--Decoding Efficiently into a Closed Target Domain. arXiv preprint arXiv:1902.00592 (2019).  Yijiang Lian Zhijie Chen Jinlong Hu Kefeng Zhang Chunwei Yan Muchenxuan Tong Wenying Han Hanju Guan Ying Li Ying Cao et al. 2019. An end-to-end Generative Retrieval Method for Sponsored Search Engine--Decoding Efficiently into a Closed Target Domain. arXiv preprint arXiv:1902.00592 (2019)."},{"key":"e_1_3_2_1_27_1","doi-asserted-by":"publisher","DOI":"10.18653\/v1\/2020.emnlp-main.210"},{"key":"e_1_3_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.18653\/v1\/W18-2315"},{"key":"e_1_3_2_1_29_1","doi-asserted-by":"publisher","DOI":"10.1609\/aaai.v33i01.33016834"},{"key":"e_1_3_2_1_30_1","volume-title":"Proceedings of the 40th Annual Meeting of the Association for Computational Linguistics. Association for Computational Linguistics, 311--318","author":"Papineni Kishore","year":"2002","unstructured":"Kishore Papineni , Salim Roukos , Todd Ward , and Wei-Jing Zhu . 2002 . BLEU: a method for automatic evaluation of machine translation . In Proceedings of the 40th Annual Meeting of the Association for Computational Linguistics. Association for Computational Linguistics, 311--318 . Kishore Papineni, Salim Roukos, Todd Ward, and Wei-Jing Zhu. 2002. BLEU: a method for automatic evaluation of machine translation. In Proceedings of the 40th Annual Meeting of the Association for Computational Linguistics. Association for Computational Linguistics, 311--318."},{"key":"e_1_3_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.3115\/v1\/D14-1162"},{"key":"e_1_3_2_1_32_1","volume-title":"Mining of massive datasets","author":"Rajaraman Anand","unstructured":"Anand Rajaraman and Jeffrey David Ullman . 2011. Mining of massive datasets . Cambridge University Press . Anand Rajaraman and Jeffrey David Ullman. 2011. Mining of massive datasets .Cambridge University Press."},{"key":"e_1_3_2_1_33_1","unstructured":"D Raj Reddy et al. 1977. Speech Understanding Systems: A Summary of Results of the Five-Year Research Effort. Department of Computer Science.  D Raj Reddy et al. 1977. Speech Understanding Systems: A Summary of Results of the Five-Year Research Effort. Department of Computer Science."},{"key":"e_1_3_2_1_34_1","volume-title":"Triangular Architecture for Rare Language Translation. In ACL","author":"Ren Shuo","year":"2018","unstructured":"Shuo Ren , Wenhu Chen , Shujie Liu , Mu Li , Ming Zhou , and Shuai Ma . 2018 . Triangular Architecture for Rare Language Translation. In ACL 2018. 56--65. Shuo Ren, Wenhu Chen, Shujie Liu, Mu Li, Ming Zhou, and Shuai Ma. 2018. Triangular Architecture for Rare Language Translation. In ACL 2018. 56--65."},{"key":"e_1_3_2_1_35_1","doi-asserted-by":"publisher","DOI":"10.18653\/v1\/D15-1044"},{"key":"e_1_3_2_1_36_1","doi-asserted-by":"crossref","unstructured":"Rico Sennrich Barry Haddow and Alexandra Birch. 2015. Neural machine translation of rare words with subword units. (2015).  Rico Sennrich Barry Haddow and Alexandra Birch. 2015. Neural machine translation of rare words with subword units. (2015).","DOI":"10.18653\/v1\/P16-1162"},{"key":"e_1_3_2_1_37_1","first-page":"4316","article-title":"NEXUS Network","volume":"2018","author":"Shen Xiaoyu","year":"2018","unstructured":"Xiaoyu Shen , Hui Su , Wenjie Li , and Dietrich Klakow . 2018 . NEXUS Network : Connecting the Preceding and the Following in Dialogue Generation. In EMNLP 2018. 4316 -- 4327 . Xiaoyu Shen, Hui Su, Wenjie Li, and Dietrich Klakow. 2018. NEXUS Network: Connecting the Preceding and the Following in Dialogue Generation. In EMNLP 2018. 4316--4327.","journal-title":"In EMNLP"},{"key":"e_1_3_2_1_38_1","volume-title":"Dispersed Exponential Family Mixture VAEs for Interpretable Text Generation. In International Conference on Machine Learning. PMLR, 8840--8851","author":"Shi Wenxian","year":"2020","unstructured":"Wenxian Shi , Hao Zhou , Ning Miao , and Lei Li . 2020 . Dispersed Exponential Family Mixture VAEs for Interpretable Text Generation. In International Conference on Machine Learning. PMLR, 8840--8851 . Wenxian Shi, Hao Zhou, Ning Miao, and Lei Li. 2020. Dispersed Exponential Family Mixture VAEs for Interpretable Text Generation. In International Conference on Machine Learning. PMLR, 8840--8851."},{"key":"e_1_3_2_1_39_1","volume-title":"Improving Maximum Likelihood Training for Text Generation with Density Ratio Estimation. In International Conference on Artificial Intelligence and Statistics. PMLR, 122--132","author":"Song Yuxuan","year":"2020","unstructured":"Yuxuan Song , Ning Miao , Hao Zhou , Lantao Yu , Mingxuan Wang , and Lei Li . 2020 . Improving Maximum Likelihood Training for Text Generation with Density Ratio Estimation. In International Conference on Artificial Intelligence and Statistics. PMLR, 122--132 . Yuxuan Song, Ning Miao, Hao Zhou, Lantao Yu, Mingxuan Wang, and Lei Li. 2020. Improving Maximum Likelihood Training for Text Generation with Density Ratio Estimation. In International Conference on Artificial Intelligence and Statistics. PMLR, 122--132."},{"key":"e_1_3_2_1_40_1","doi-asserted-by":"publisher","DOI":"10.18653\/v1\/P19-1359"},{"key":"e_1_3_2_1_41_1","unstructured":"Ilya Sutskever Oriol Vinyals and Quoc V Le. 2014. Sequence to sequence learning with neural networks. In Advances in neural information processing systems.  Ilya Sutskever Oriol Vinyals and Quoc V Le. 2014. Sequence to sequence learning with neural networks. In Advances in neural information processing systems."},{"key":"e_1_3_2_1_42_1","unstructured":"Ashish Vaswani Noam Shazeer Niki Parmar Jakob Uszkoreit Llion Jones Aidan N Gomez \u0141ukasz Kaiser and Illia Polosukhin. 2017. Attention is all you need. In Advances in neural information processing systems. 5998--6008.  Ashish Vaswani Noam Shazeer Niki Parmar Jakob Uszkoreit Llion Jones Aidan N Gomez \u0141ukasz Kaiser and Illia Polosukhin. 2017. Attention is all you need. In Advances in neural information processing systems. 5998--6008."},{"key":"e_1_3_2_1_43_1","volume-title":"Johannes EM Mosig, and Alan Nichol","author":"Vlasov Vladimir","year":"2019","unstructured":"Vladimir Vlasov , Johannes EM Mosig, and Alan Nichol . 2019 . Dialogue transformers. arXiv preprint arXiv:1910.00486 (2019). Vladimir Vlasov, Johannes EM Mosig, and Alan Nichol. 2019. Dialogue transformers. arXiv preprint arXiv:1910.00486 (2019)."},{"key":"e_1_3_2_1_44_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-26532-2_6"},{"key":"e_1_3_2_1_45_1","unstructured":"Hongchun Zhang Tianyi Wang Xiaonan Meng Yi Hu and Hao Wang. 2019. Improving Semantic Matching via Multi-Task Learning in E-Commerce. In eCOM@ SIGIR.  Hongchun Zhang Tianyi Wang Xiaonan Meng Yi Hu and Hao Wang. 2019. Improving Semantic Matching via Multi-Task Learning in E-Commerce. In eCOM@ SIGIR."},{"key":"e_1_3_2_1_46_1","volume-title":"Protected Pooling Method of Sparse Coding in Visual Classification","author":"Zhao Zhichen","unstructured":"Zhichen Zhao , Huimin Ma , and Xiaozhi Chen . 2014. Protected Pooling Method of Sparse Coding in Visual Classification . In Computer Vision and Graphics, Leszek J. Chmielewski, Ryszard Kozera, Bok-Suk Shin, and Konrad Wojciechowski (Eds.). Springer International Publishing , Cham , 680--687. Zhichen Zhao, Huimin Ma, and Xiaozhi Chen. 2014. Protected Pooling Method of Sparse Coding in Visual Classification. In Computer Vision and Graphics, Leszek J. Chmielewski, Ryszard Kozera, Bok-Suk Shin, and Konrad Wojciechowski (Eds.). Springer International Publishing, Cham, 680--687."},{"key":"e_1_3_2_1_47_1","unstructured":"Zaixiang Zheng Hao Zhou Shujian Huang Lei Li Xin-Yu Dai and Jiajun Chen. 2019. Mirror-Generative Neural Machine Translation. In ICLR.  Zaixiang Zheng Hao Zhou Shujian Huang Lei Li Xin-Yu Dai and Jiajun Chen. 2019. Mirror-Generative Neural Machine Translation. In ICLR."},{"key":"e_1_3_2_1_48_1","volume-title":"Domain-Constrained Advertising Keyword Generation. In The World Wide Web Conference. ACM, 2448--2459","author":"Zhou Hao","year":"2019","unstructured":"Hao Zhou , Minlie Huang , Yishun Mao , Changlei Zhu , Peng Shu , and Xiaoyan Zhu . 2019 . Domain-Constrained Advertising Keyword Generation. In The World Wide Web Conference. ACM, 2448--2459 . Hao Zhou, Minlie Huang, Yishun Mao, Changlei Zhu, Peng Shu, and Xiaoyan Zhu. 2019. Domain-Constrained Advertising Keyword Generation. In The World Wide Web Conference. ACM, 2448--2459."},{"key":"e_1_3_2_1_49_1","doi-asserted-by":"publisher","DOI":"10.1145\/3209978.3210080"},{"key":"e_1_3_2_1_50_1","volume-title":"Transfer Learning for Low-Resource Neural Machine Translation. In EMNLP","author":"Zoph Barret","year":"2016","unstructured":"Barret Zoph , Deniz Yuret , Jonathan May , and Kevin Knight . 2016 . Transfer Learning for Low-Resource Neural Machine Translation. In EMNLP 2016. Barret Zoph, Deniz Yuret, Jonathan May, and Kevin Knight. 2016. Transfer Learning for Low-Resource Neural Machine Translation. In EMNLP 2016."}],"event":{"name":"WSDM '21: The Fourteenth ACM International Conference on Web Search and Data Mining","location":"Virtual Event Israel","acronym":"WSDM '21","sponsor":["SIGMOD ACM Special Interest Group on Management of Data","SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data","SIGIR ACM Special Interest Group on Information Retrieval"]},"container-title":["Proceedings of the 14th ACM International Conference on Web Search and Data Mining"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3437963.3441819","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3437963.3441819","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T20:47:36Z","timestamp":1750193256000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3437963.3441819"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,3,8]]},"references-count":50,"alternative-id":["10.1145\/3437963.3441819","10.1145\/3437963"],"URL":"https:\/\/doi.org\/10.1145\/3437963.3441819","relation":{},"subject":[],"published":{"date-parts":[[2021,3,8]]},"assertion":[{"value":"2021-03-08","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}