{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,16]],"date-time":"2026-01-16T02:31:13Z","timestamp":1768530673278,"version":"3.49.0"},"publisher-location":"New York, NY, USA","reference-count":15,"publisher":"ACM","license":[{"start":{"date-parts":[[2020,12,3]],"date-time":"2020-12-03T00:00:00Z","timestamp":1606953600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"name":"The Innovation spark project of Sichuan University","award":["2018hhf-49"],"award-info":[{"award-number":["2018hhf-49"]}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71902128"],"award-info":[{"award-number":["71902128"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"name":"The Social Science Research Fund in Sichuan Province","award":["SC20C013"],"award-info":[{"award-number":["SC20C013"]}]},{"DOI":"10.13039\/501100012226","name":"Fundamental Research Funds for the Central Universities","doi-asserted-by":"publisher","award":["2020-BS-C03"],"award-info":[{"award-number":["2020-BS-C03"]}],"id":[{"id":"10.13039\/501100012226","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2020,12,3]]},"DOI":"10.1145\/3440054.3440062","type":"proceedings-article","created":{"date-parts":[[2021,2,2]],"date-time":"2021-02-02T00:02:30Z","timestamp":1612224150000},"page":"42-48","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":2,"title":["Research on the Relationship between Precision Marketing and Company Development Ability"],"prefix":"10.1145","author":[{"given":"Yuying","family":"Chen","sequence":"first","affiliation":[{"name":"Business School Sichuan University, China"}]},{"given":"Chenjun","family":"Fan","sequence":"additional","affiliation":[{"name":"Business School Sichuan University, China"}]},{"given":"Ziyang","family":"Li","sequence":"additional","affiliation":[{"name":"Business School Sichuan University, China"}]},{"given":"Lingxi","family":"Ren","sequence":"additional","affiliation":[{"name":"Business School Sichuan University"}]}],"member":"320","published-online":{"date-parts":[[2021,2]]},"reference":[{"key":"e_1_3_2_1_1_1","first-page":"935","volume-title":"MABS: Spreadsheet-based decision support for precision marketing. European journal of operational research, 171(3)","author":"Reyck De","year":"2006","unstructured":"De Reyck , B., and Degraeve, Z . 2006 . MABS: Spreadsheet-based decision support for precision marketing. European journal of operational research, 171(3) , 935 - 950 . Available at https:\/\/doi.org\/10.1016\/j.ejor.2005.01.009 10.1016\/j.ejor.2005.01.009 De Reyck, B., and Degraeve, Z. 2006. MABS: Spreadsheet-based decision support for precision marketing. European journal of operational research, 171(3), 935-950. Available at https:\/\/doi.org\/10.1016\/j.ejor.2005.01.009"},{"key":"e_1_3_2_1_2_1","first-page":"245","article-title":"Enhance the effectiveness of enterprise marketing through project management","volume":"04","author":"Hao Fengfeng","year":"2019","unstructured":"Fengfeng Hao . 2019 . Enhance the effectiveness of enterprise marketing through project management . Modern Marketing (Information Edition) , 04 : 245 . Available at http:\/\/www.cnki.com.cn\/Article\/CJFDTotal-XIXX201904194.htm Fengfeng Hao. 2019. Enhance the effectiveness of enterprise marketing through project management. Modern Marketing (Information Edition), 04:245. Available at http:\/\/www.cnki.com.cn\/Article\/CJFDTotal-XIXX201904194.htm","journal-title":"Modern Marketing (Information Edition)"},{"issue":"12","key":"e_1_3_2_1_3_1","first-page":"37","article-title":"Research on precision marketing segmentation model based on mining \"persona","volume":"52","author":"Liu Hai","year":"2015","unstructured":"Hai Liu , Hui Lu , Jinhua Ruan , Bingqiang Tian , and Shouzhong Hu . 2015 . Research on precision marketing segmentation model based on mining \"persona \". Silk , 52 ( 12 ): 37 - 42 ,47. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/sichou201512008 Hai Liu, Hui Lu, Jinhua Ruan, Bingqiang Tian, and Shouzhong Hu. 2015. Research on precision marketing segmentation model based on mining \"persona\". Silk, 52(12):37-42,47. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/sichou201512008","journal-title":"Silk"},{"key":"e_1_3_2_1_4_1","first-page":"28","article-title":"Establish a marketing benefit evaluation system based on sustainable development","volume":"28","author":"Lin Hong","year":"2018","unstructured":"Hong Lin . 2018 . Establish a marketing benefit evaluation system based on sustainable development . Economic & Trade Update , 28 : 28 - 29 . Available at https:\/\/kns.cnki.net\/kcms\/detail\/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2018&filename=SDMJ201828011&v=ZjMJYlbUjYkZ8B1esRDCIEZNY0HA7NnKjV8IFD2behVlrWTFbH3fj5tmppgalh1m Hong Lin. 2018.Establish a marketing benefit evaluation system based on sustainable development. Economic & Trade Update, 28:28-29. Available at https:\/\/kns.cnki.net\/kcms\/detail\/detail.aspx?dbcode=CJFD&dbname=CJFDLAST2018&filename=SDMJ201828011&v=ZjMJYlbUjYkZ8B1esRDCIEZNY0HA7NnKjV8IFD2behVlrWTFbH3fj5tmppgalh1m","journal-title":"Economic & Trade Update"},{"issue":"05","key":"e_1_3_2_1_5_1","first-page":"95","article-title":"Precision marketing of TV shows based on big data","volume":"37","author":"Ren Jinluan","year":"2015","unstructured":"Jinluan Ren , Tao Li , and Bo Li . 2015 . Precision marketing of TV shows based on big data . Modern Communication , 37 ( 05 ): 95 - 98 . Available at http:\/\/d.wanfangdata.com.cn\/periodical\/xdcb201505019 Jinluan Ren, Tao Li, and Bo Li. 2015. Precision marketing of TV shows based on big data. Modern Communication, 37(05):95-98. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/xdcb201505019","journal-title":"Modern Communication"},{"key":"e_1_3_2_1_6_1","first-page":"50","article-title":"On the application and realization of precision marketing in retail industry from the perspective of big data","volume":"6","author":"Wang Kefu","year":"2015","unstructured":"Kefu Wang . 2015 . On the application and realization of precision marketing in retail industry from the perspective of big data . Commercial Times , 6 : 50 - 51 . Available at http:\/\/d.wanfangdata.com.cn\/periodical\/sysd201506018 Kefu Wang. 2015. On the application and realization of precision marketing in retail industry from the perspective of big data. Commercial Times, 6:50-51. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/sysd201506018","journal-title":"Commercial Times"},{"key":"e_1_3_2_1_7_1","first-page":"33","article-title":"Comprehensive marketing strategy operation to maximize the benefit of the enterprise","volume":"02","author":"Chen Lijun","year":"2010","unstructured":"Lijun Chen . 2010 . Comprehensive marketing strategy operation to maximize the benefit of the enterprise . China Business & Trade , 02 : 33 - 34 . Available at http:\/\/d.wanfangdata.com.cn\/periodical\/zhonggsm201002021 Lijun Chen. 2010. Comprehensive marketing strategy operation to maximize the benefit of the enterprise. China Business & Trade, 02:33-34. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/zhonggsm201002021","journal-title":"China Business & Trade"},{"key":"e_1_3_2_1_8_1","first-page":"56","article-title":"New development of marketing: precision marketing","volume":"21","author":"Wu Qingsheng","year":"2006","unstructured":"Qingsheng Wu , Ying Yu , and Xingshan Zheng . 2006 . New development of marketing: precision marketing . Economic Management , 21 : 56 - 58 . Available at http:\/\/qikan.cqvip.com\/Qikan\/Article\/Detail?id=23298833 Qingsheng Wu, Ying Yu, and Xingshan Zheng. 2006. New development of marketing: precision marketing. Economic Management, 21:56-58. Available at http:\/\/qikan.cqvip.com\/Qikan\/Article\/Detail?id=23298833","journal-title":"Economic Management"},{"issue":"02","key":"e_1_3_2_1_9_1","first-page":"46","article-title":"Research on the countermeasures of e-commerce precision marketing","volume":"000","author":"Li Weisheng","year":"2013","unstructured":"Weisheng Li , and Weixu Jiang . 2013 . Research on the countermeasures of e-commerce precision marketing . Research on Development , 000 ( 02 ): 46 - 49 ,96. Available at http:\/\/www.cnki.com.cn\/Article\/CJFDTotal-KFYJ201302013.htm Weisheng Li, and Weixu Jiang. 2013. Research on the countermeasures of e-commerce precision marketing. Research on Development, 000(02):46-49,96. Available at http:\/\/www.cnki.com.cn\/Article\/CJFDTotal-KFYJ201302013.htm","journal-title":"Research on Development"},{"key":"e_1_3_2_1_10_1","first-page":"36","article-title":"Big data made the RTB precision marketing","volume":"2","author":"Wu Yongyi","year":"2014","unstructured":"Yongyi Wu . 2014 . Big data made the RTB precision marketing . Shanghai Informatization , 2 : 36 - 39 . Available at http:\/\/d.wanfangdata.com.cn\/periodical\/shxxh201402007 Yongyi Wu. 2014. Big data made the RTB precision marketing. Shanghai Informatization, 2:36-39. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/shxxh201402007","journal-title":"Shanghai Informatization"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2014.12.022"},{"issue":"6","key":"e_1_3_2_1_12_1","first-page":"104","article-title":"Study on precise delivery of mobile RTB mode and its marketing strategy in the context of big data","volume":"32","author":"Xu Zhenglin","year":"2015","unstructured":"Zhenglin Xu , and Yao Yang . 2015 . Study on precise delivery of mobile RTB mode and its marketing strategy in the context of big data . Journal of Shanghai University (Social Science Edition) , 32 ( 6 ): 104 - 117 . Available at http:\/\/www.cnki.com.cn\/Article\/CJFDTotal-SHDS201506011.htm Zhenglin Xu, and Yao Yang. 2015. Study on precise delivery of mobile RTB mode and its marketing strategy in the context of big data. Journal of Shanghai University (Social Science Edition), 32(6):104-117. Available at http:\/\/www.cnki.com.cn\/Article\/CJFDTotal-SHDS201506011.htm","journal-title":"Journal of Shanghai University (Social Science Edition)"},{"key":"e_1_3_2_1_13_1","article-title":"Study on precision marketing method","author":"Liu Zhengyu","year":"2007","unstructured":"Zhengyu Liu . 2007 . Study on precision marketing method . Journal of Shanghai Jiaotong University, S1:143-146. Available at http:\/\/qikan.cqvip.com\/Qikan\/Article\/Detail?id=3000291105 Zhengyu Liu. 2007. Study on precision marketing method. Journal of Shanghai Jiaotong University, S1:143-146. Available at http:\/\/qikan.cqvip.com\/Qikan\/Article\/Detail?id=3000291105","journal-title":"Journal of Shanghai Jiaotong University, S1:143-146. Available at http:\/\/qikan.cqvip.com\/Qikan\/Article\/Detail?id=3000291105"},{"issue":"08","key":"e_1_3_2_1_14_1","first-page":"93","article-title":"On the legal boundary of big data from the perspective of \"killing mature","volume":"37","author":"Deng Zhichao","year":"2018","unstructured":"Zhichao Deng . 2018 . On the legal boundary of big data from the perspective of \"killing mature \". Journal of Huaihua University , 37 ( 08 ): 93 - 95 . Available at http:\/\/d.wanfangdata.com.cn\/periodical\/hhxyxb201808021 Zhichao Deng. 2018. On the legal boundary of big data from the perspective of \"killing mature\". Journal of Huaihua University, 37(08):93-95. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/hhxyxb201808021","journal-title":"Journal of Huaihua University"},{"key":"e_1_3_2_1_15_1","first-page":"249","article-title":"Cultivation path of innovative talents in cross-border e-commerce based on big data","volume":"3","author":"Deng Zhichao","year":"2019","unstructured":"Zhichao Deng . 2019 . Cultivation path of innovative talents in cross-border e-commerce based on big data . China Economist. 3 : 249 - 251 . Available at http:\/\/d.wanfangdata.com.cn\/periodical\/jjs201903129 Zhichao Deng. 2019. Cultivation path of innovative talents in cross-border e-commerce based on big data. China Economist. 3:249-251. Available at http:\/\/d.wanfangdata.com.cn\/periodical\/jjs201903129","journal-title":"China Economist."}],"event":{"name":"BDSIC 2020: 2020 2nd International Conference on Big-data Service and Intelligent Computation","location":"Xiamen China","acronym":"BDSIC 2020"},"container-title":["Proceedings of the 2020 2nd International Conference on Big-data Service and Intelligent Computation"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3440054.3440062","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3440054.3440062","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T22:02:17Z","timestamp":1750197737000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3440054.3440062"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,12,3]]},"references-count":15,"alternative-id":["10.1145\/3440054.3440062","10.1145\/3440054"],"URL":"https:\/\/doi.org\/10.1145\/3440054.3440062","relation":{},"subject":[],"published":{"date-parts":[[2020,12,3]]},"assertion":[{"value":"2021-02-01","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}