{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,10]],"date-time":"2026-04-10T10:08:20Z","timestamp":1775815700308,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":29,"publisher":"ACM","license":[{"start":{"date-parts":[[2021,8,14]],"date-time":"2021-08-14T00:00:00Z","timestamp":1628899200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2021,8,14]]},"DOI":"10.1145\/3447548.3467199","type":"proceedings-article","created":{"date-parts":[[2021,8,12]],"date-time":"2021-08-12T06:12:05Z","timestamp":1628748725000},"page":"2993-3001","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":55,"title":["A Unified Solution to Constrained Bidding in Online Display Advertising"],"prefix":"10.1145","author":[{"given":"Yue","family":"He","sequence":"first","affiliation":[{"name":"Alibaba Group, Beijing, China"}]},{"given":"Xiujun","family":"Chen","sequence":"additional","affiliation":[{"name":"Alibaba Group, Beijing, China"}]},{"given":"Di","family":"Wu","sequence":"additional","affiliation":[{"name":"Alibaba Group, Beijing, China"}]},{"given":"Junwei","family":"Pan","sequence":"additional","affiliation":[{"name":"Yahoo Research, Beijing, China"}]},{"given":"Qing","family":"Tan","sequence":"additional","affiliation":[{"name":"Alibaba Group, Beijing, China"}]},{"given":"Chuan","family":"Yu","sequence":"additional","affiliation":[{"name":"Alibaba Group, Beijing, China"}]},{"given":"Jian","family":"Xu","sequence":"additional","affiliation":[{"name":"Alibaba Group, Beijing, China"}]},{"given":"Xiaoqiang","family":"Zhu","sequence":"additional","affiliation":[{"name":"Alibaba Group, Beijing, China"}]}],"member":"320","published-online":{"date-parts":[[2021,8,14]]},"reference":[{"key":"e_1_3_2_2_1_1","doi-asserted-by":"publisher","DOI":"10.5555\/2765026.2765038"},{"key":"e_1_3_2_2_2_1","unstructured":"alibaba. 2021. Alimama Super Diamond. https:\/\/zuanshi.taobao.com\/.  alibaba. 2021. Alimama Super Diamond. https:\/\/zuanshi.taobao.com\/."},{"key":"e_1_3_2_2_3_1","volume-title":"Linear Programming Duality","author":"Bachem Achim","unstructured":"Achim Bachem and Walter Kern . 1992. Linear programming duality . In Linear Programming Duality . Springer , 89--111. Achim Bachem and Walter Kern. 1992. Linear programming duality. In Linear Programming Duality. Springer, 89--111."},{"key":"e_1_3_2_2_4_1","doi-asserted-by":"publisher","DOI":"10.1145\/3018661.3018702"},{"key":"e_1_3_2_2_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/2020408.2020604"},{"key":"e_1_3_2_2_6_1","unstructured":"Vasek Chvatal Vaclav Chvatal etal 1983. Linear programming. Macmillan.  Vasek Chvatal Vaclav Chvatal et al. 1983. Linear programming. Macmillan."},{"key":"e_1_3_2_2_7_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12543-009-0026-9"},{"key":"e_1_3_2_2_8_1","volume-title":"Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review","author":"Edelman Benjamin","year":"2007","unstructured":"Benjamin Edelman , Michael Ostrovsky , and Michael Schwarz . 2007. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review , Vol. 97 , 1 ( 2007 ), 242--259. Benjamin Edelman, Michael Ostrovsky, and Michael Schwarz. 2007. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review, Vol. 97, 1 (2007), 242--259."},{"key":"e_1_3_2_2_9_1","unstructured":"facebook. 2021. Advertising on Facebook. https:\/\/www.facebook.com\/business\/ads.  facebook. 2021. Advertising on Facebook. https:\/\/www.facebook.com\/business\/ads."},{"key":"e_1_3_2_2_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/3340531.3412689"},{"key":"e_1_3_2_2_11_1","unstructured":"Google. 2021. Google Ads. https:\/\/ads.google.com\/.  Google. 2021. Google Ads. https:\/\/ads.google.com\/."},{"key":"e_1_3_2_2_12_1","doi-asserted-by":"publisher","DOI":"10.1109\/Allerton.2011.6120220"},{"key":"e_1_3_2_2_13_1","volume-title":"Full-Year 2019 Internet Advertising Revenue Report and Coronavirus Impact on Ad Pricing Report in Q1","author":"IAB.","year":"2020","unstructured":"IAB. 2020. Full-Year 2019 Internet Advertising Revenue Report and Coronavirus Impact on Ad Pricing Report in Q1 2020 . https:\/\/www.iab.com\/video\/full-year-2019-internet-advertising-revenue-report-and-coronavirus-impact-on-ad-pricing-report-in-q1--2020\/. IAB. 2020. Full-Year 2019 Internet Advertising Revenue Report and Coronavirus Impact on Ad Pricing Report in Q1 2020. https:\/\/www.iab.com\/video\/full-year-2019-internet-advertising-revenue-report-and-coronavirus-impact-on-ad-pricing-report-in-q1--2020\/."},{"key":"e_1_3_2_2_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/3269206.3272021"},{"key":"e_1_3_2_2_15_1","doi-asserted-by":"publisher","DOI":"10.5555\/1622737.1622748"},{"key":"e_1_3_2_2_16_1","doi-asserted-by":"publisher","DOI":"10.1145\/3097983.3098085"},{"key":"e_1_3_2_2_17_1","volume-title":"Continuous control with deep reinforcement learning. arXiv preprint arXiv:1509.02971","author":"Lillicrap Timothy P","year":"2015","unstructured":"Timothy P Lillicrap , Jonathan J Hunt , Alexander Pritzel , Nicolas Heess , Tom Erez , Yuval Tassa , David Silver , and Daan Wierstra . 2015. Continuous control with deep reinforcement learning. arXiv preprint arXiv:1509.02971 ( 2015 ). Timothy P Lillicrap, Jonathan J Hunt, Alexander Pritzel, Nicolas Heess, Tom Erez, Yuval Tassa, David Silver, and Daan Wierstra. 2015. Continuous control with deep reinforcement learning. arXiv preprint arXiv:1509.02971 (2015)."},{"key":"e_1_3_2_2_18_1","volume-title":"Reinforcement learning: An introduction","author":"Sutton Richard S","unstructured":"Richard S Sutton and Andrew G Barto . 2018. Reinforcement learning: An introduction . MIT press . Richard S Sutton and Andrew G Barto. 2018. Reinforcement learning: An introduction. MIT press."},{"key":"e_1_3_2_2_19_1","doi-asserted-by":"publisher","DOI":"10.1145\/2684822.2697041"},{"key":"e_1_3_2_2_20_1","volume-title":"Mechanism design for value maximizers. arXiv preprint arXiv:1607.04362","author":"Wilkens Christopher A","year":"2016","unstructured":"Christopher A Wilkens , Ruggiero Cavallo , Rad Niazadeh , and Samuel Taggart . 2016. Mechanism design for value maximizers. arXiv preprint arXiv:1607.04362 ( 2016 ). Christopher A Wilkens, Ruggiero Cavallo, Rad Niazadeh, and Samuel Taggart. 2016. Mechanism design for value maximizers. arXiv preprint arXiv:1607.04362 (2016)."},{"key":"e_1_3_2_2_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/3269206.3271748"},{"key":"e_1_3_2_2_22_1","volume-title":"Capturing Delayed Feedback in Conversion Rate Prediction via Elapsed-Time Sampling. arXiv preprint arXiv:2012.03245","author":"Yang Jia-Qi","year":"2020","unstructured":"Jia-Qi Yang , Xiang Li , Shuguang Han , Tao Zhuang , De-Chuan Zhan , Xiaoyi Zeng , and Bin Tong . 2020. Capturing Delayed Feedback in Conversion Rate Prediction via Elapsed-Time Sampling. arXiv preprint arXiv:2012.03245 ( 2020 ). Jia-Qi Yang, Xiang Li, Shuguang Han, Tao Zhuang, De-Chuan Zhan, Xiaoyi Zeng, and Bin Tong. 2020. Capturing Delayed Feedback in Conversion Rate Prediction via Elapsed-Time Sampling. arXiv preprint arXiv:2012.03245 (2020)."},{"key":"e_1_3_2_2_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/3292500.3330681"},{"key":"e_1_3_2_2_24_1","doi-asserted-by":"publisher","DOI":"10.1145\/2501040.2501980"},{"key":"e_1_3_2_2_25_1","volume-title":"Optimal real-time bidding frameworks discussion. arXiv preprint arXiv:1602.01007","author":"Zhang Weinan","year":"2016","unstructured":"Weinan Zhang , Kan Ren , and Jun Wang . 2016. Optimal real-time bidding frameworks discussion. arXiv preprint arXiv:1602.01007 ( 2016 ). Weinan Zhang, Kan Ren, and Jun Wang. 2016. Optimal real-time bidding frameworks discussion. arXiv preprint arXiv:1602.01007 (2016)."},{"key":"e_1_3_2_2_26_1","doi-asserted-by":"publisher","DOI":"10.1145\/2623330.2623633"},{"key":"e_1_3_2_2_27_1","volume-title":"CAN: Revisiting Feature Co-Action for Click-Through Rate Prediction. arXiv preprint arXiv:2011.05625","author":"Zhou Guorui","year":"2020","unstructured":"Guorui Zhou , Weijie Bian , Kailun Wu , Lejian Ren , Qi Pi , Yujing Zhang , Can Xiao , Xiang-Rong Sheng , Na Mou , Xinchen Luo , 2020 . CAN: Revisiting Feature Co-Action for Click-Through Rate Prediction. arXiv preprint arXiv:2011.05625 (2020). Guorui Zhou, Weijie Bian, Kailun Wu, Lejian Ren, Qi Pi, Yujing Zhang, Can Xiao, Xiang-Rong Sheng, Na Mou, Xinchen Luo, et al. 2020. CAN: Revisiting Feature Co-Action for Click-Through Rate Prediction. arXiv preprint arXiv:2011.05625 (2020)."},{"key":"e_1_3_2_2_28_1","doi-asserted-by":"publisher","DOI":"10.1145\/3447548.3467167"},{"key":"e_1_3_2_2_29_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-540-92185-1_63"}],"event":{"name":"KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","location":"Virtual Event Singapore","acronym":"KDD '21","sponsor":["SIGMOD ACM Special Interest Group on Management of Data","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data"]},"container-title":["Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3447548.3467199","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3447548.3467199","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T20:18:27Z","timestamp":1750191507000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3447548.3467199"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,8,14]]},"references-count":29,"alternative-id":["10.1145\/3447548.3467199","10.1145\/3447548"],"URL":"https:\/\/doi.org\/10.1145\/3447548.3467199","relation":{},"subject":[],"published":{"date-parts":[[2021,8,14]]},"assertion":[{"value":"2021-08-14","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}