{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,5]],"date-time":"2026-02-05T05:49:03Z","timestamp":1770270543405,"version":"3.49.0"},"publisher-location":"New York, NY, USA","reference-count":29,"publisher":"ACM","license":[{"start":{"date-parts":[[2021,6,9]],"date-time":"2021-06-09T00:00:00Z","timestamp":1623196800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"DOI":"10.13039\/501100000923","name":"Australian Research Council","doi-asserted-by":"publisher","award":["DP200102611"],"award-info":[{"award-number":["DP200102611"]}],"id":[{"id":"10.13039\/501100000923","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Singapore Ministry of Education","award":["MOE2019-T2-2-116"],"award-info":[{"award-number":["MOE2019-T2-2-116"]}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2021,6,9]]},"DOI":"10.1145\/3448016.3457257","type":"proceedings-article","created":{"date-parts":[[2021,6,18]],"date-time":"2021-06-18T17:22:39Z","timestamp":1624036959000},"page":"2115-2127","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":17,"title":["Minimizing the Regret of an Influence Provider"],"prefix":"10.1145","author":[{"given":"Yipeng","family":"Zhang","sequence":"first","affiliation":[{"name":"RMIT University, Melbourne, VIC, Australia"}]},{"given":"Yuchen","family":"Li","sequence":"additional","affiliation":[{"name":"Singapore Management University, Singapore, Singapore"}]},{"given":"Zhifeng","family":"Bao","sequence":"additional","affiliation":[{"name":"RMIT University, Melbourne, VIC, Australia"}]},{"given":"Baihua","family":"Zheng","sequence":"additional","affiliation":[{"name":"Singapore Management University, Singapore, Singapore"}]},{"given":"H. V.","family":"Jagadish","sequence":"additional","affiliation":[{"name":"University of Michigan, Ann Arbor, MI, USA"}]}],"member":"320","published-online":{"date-parts":[[2021,6,18]]},"reference":[{"key":"e_1_3_2_2_1_1","doi-asserted-by":"publisher","DOI":"10.14778\/3137628.3137635"},{"key":"e_1_3_2_2_2_1","first-page":"822","article-title":"Viral Marketing Meets Social Advertising","volume":"8","author":"dem Aslay C","year":"2015","unstructured":"c C ig dem Aslay , Wei Lu , Francesco Bonchi , Amit Goyal , and Laks V. S. Lakshmanan . 2015 . Viral Marketing Meets Social Advertising : Ad Allocation with Minimum Regret. PVLDB , Vol. 8 , 7 (2015), 822 -- 833 . cC igdem Aslay, Wei Lu, Francesco Bonchi, Amit Goyal, and Laks V. S. Lakshmanan. 2015. Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret. PVLDB , Vol. 8, 7 (2015), 822--833.","journal-title":"Ad Allocation with Minimum Regret. PVLDB"},{"key":"e_1_3_2_2_3_1","unstructured":"BAIDU. [n.d.]. JUPING . https:\/\/juping.baidu.com.  BAIDU. [n.d.]. JUPING . https:\/\/juping.baidu.com."},{"key":"e_1_3_2_2_4_1","volume-title":"Lakshmanan","author":"Banerjee Prithu","year":"2019","unstructured":"Prithu Banerjee , Wei Chen , and Laks V. S . Lakshmanan . 2019 . Maximizing Welfare in Social Networks under A Utility Driven Influence Diffusion model. In SIGMOD. ACM , 1078--1095. Prithu Banerjee, Wei Chen, and Laks V. S. Lakshmanan. 2019. Maximizing Welfare in Social Networks under A Utility Driven Influence Diffusion model. In SIGMOD. ACM, 1078--1095."},{"key":"e_1_3_2_2_5_1","volume-title":"Topic-Aware Social Influence Propagation Models","author":"Barbieri Nicola","unstructured":"Nicola Barbieri , Francesco Bonchi , and Giuseppe Manco . 2012. Topic-Aware Social Influence Propagation Models . In ICDE. IEEE , 81--90. Nicola Barbieri, Francesco Bonchi, and Giuseppe Manco. 2012. Topic-Aware Social Influence Propagation Models. In ICDE. IEEE, 81--90."},{"key":"e_1_3_2_2_6_1","doi-asserted-by":"publisher","DOI":"10.14778\/3397230.3397244"},{"key":"e_1_3_2_2_7_1","unstructured":"Facebook. [n.d.]. Cost per post engagement . https:\/\/en-gb.facebook.com\/business\/help\/1514627528773502.  Facebook. [n.d.]. Cost per post engagement . https:\/\/en-gb.facebook.com\/business\/help\/1514627528773502."},{"key":"e_1_3_2_2_8_1","volume-title":"Johnson","author":"Garey M. R.","year":"1979","unstructured":"M. R. Garey and David S . Johnson . 1979 . Computers and Intractability: A Guide to the Theory of NP-Completeness .W. H. Freeman . M. R. Garey and David S. Johnson. 1979. Computers and Intractability: A Guide to the Theory of NP-Completeness .W. H. Freeman."},{"key":"e_1_3_2_2_9_1","unstructured":"Qintian Guo Sibo Wang Zhewei Wei and Ming Chen. 2020. Influence Maximization Revisited: Efficient Reverse Reachable Set Generation with Bound Tightened. In SIGMOD. ACM 2167--2181.  Qintian Guo Sibo Wang Zhewei Wei and Ming Chen. 2020. Influence Maximization Revisited: Efficient Reverse Reachable Set Generation with Bound Tightened. In SIGMOD. ACM 2167--2181."},{"key":"e_1_3_2_2_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/3183713.3183738"},{"key":"e_1_3_2_2_11_1","doi-asserted-by":"publisher","DOI":"10.14778\/3213880.3213883"},{"key":"e_1_3_2_2_12_1","volume-title":"Marketing's new key metric: engagement. Marketing","author":"Haven Brian","year":"2007","unstructured":"Brian Haven . 2007. Marketing's new key metric: engagement. Marketing ( 2007 ), 1--15. Brian Haven. 2007. Marketing's new key metric: engagement. Marketing (2007), 1--15."},{"key":"e_1_3_2_2_13_1","unstructured":"JCDecaux. [n.d.]. JCDecaux . https:\/\/www.jcdecaux.com.sg\/streetside\/engaging-solutions.  JCDecaux. [n.d.]. JCDecaux . https:\/\/www.jcdecaux.com.sg\/streetside\/engaging-solutions."},{"key":"e_1_3_2_2_14_1","doi-asserted-by":"crossref","unstructured":"David Kempe Jon M. Kleinberg and \u00c9 va Tardos. 2003. Maximizing the spread of influence through a social network. In SIGKDD. ACM 137--146.  David Kempe Jon M. Kleinberg and \u00c9 va Tardos. 2003. Maximizing the spread of influence through a social network. In SIGKDD. ACM 137--146.","DOI":"10.1145\/956750.956769"},{"key":"e_1_3_2_2_15_1","doi-asserted-by":"publisher","DOI":"10.1080\/19475683.2017.1382571"},{"key":"e_1_3_2_2_16_1","unstructured":"LAMAR. [n.d.]. LAMAR . https:\/\/www.lamar.com.  LAMAR. [n.d.]. LAMAR . https:\/\/www.lamar.com."},{"key":"e_1_3_2_2_17_1","doi-asserted-by":"publisher","DOI":"10.1109\/TKDE.2018.2807843"},{"key":"e_1_3_2_2_18_1","doi-asserted-by":"publisher","DOI":"10.1109\/TVCG.2016.2598432"},{"key":"e_1_3_2_2_19_1","first-page":"64","article-title":"A multi-objective and multi-product advertising billboard location model with attraction factor mathematical modeling and solutions","volume":"7","author":"Lotfi Reza","year":"2017","unstructured":"Reza Lotfi , Yahia Zare Mehrjerdi , and Nooshin Mardani . 2017 . A multi-objective and multi-product advertising billboard location model with attraction factor mathematical modeling and solutions . IJAL , Vol. 7 , 1 (2017), 64 -- 86 . Reza Lotfi, Yahia Zare Mehrjerdi, and Nooshin Mardani. 2017. A multi-objective and multi-product advertising billboard location model with attraction factor mathematical modeling and solutions. IJAL , Vol. 7, 1 (2017), 64--86.","journal-title":"IJAL"},{"key":"e_1_3_2_2_20_1","volume-title":"Using Smart Card Data to Model Commuters' Responses Upon Unexpected Train Delays","author":"Tian Xiancai","unstructured":"Xiancai Tian and Baihua Zheng . 2018. Using Smart Card Data to Model Commuters' Responses Upon Unexpected Train Delays . In IEEE Big Data . 831--840. Xiancai Tian and Baihua Zheng. 2018. Using Smart Card Data to Model Commuters' Responses Upon Unexpected Train Delays. In IEEE Big Data. 831--840."},{"key":"e_1_3_2_2_21_1","unstructured":"TLC. [n.d.]. Taxi and Limousine Commission . http:\/\/www.nyc.gov\/html\/tlc.  TLC. [n.d.]. Taxi and Limousine Commission . http:\/\/www.nyc.gov\/html\/tlc."},{"key":"e_1_3_2_2_22_1","unstructured":"China Tower. [n.d.]. Telecommunications Wower Infrastructure Service Provider . https:\/\/ir.china-tower.com\/en\/about\/profile.php.  China Tower. [n.d.]. Telecommunications Wower Infrastructure Service Provider . https:\/\/ir.china-tower.com\/en\/about\/profile.php."},{"key":"e_1_3_2_2_23_1","doi-asserted-by":"crossref","unstructured":"Hongyang Wang Qingfei Meng Ju Fan Yuchen Li Laizhong Cui Xiaoman Zhao Chong Peng Gong Chen and Xiaoyong Du. 2020 a. Social Influence Does Matter: User Action Prediction for In-Feed Advertising. In AAAI . 246--253.  Hongyang Wang Qingfei Meng Ju Fan Yuchen Li Laizhong Cui Xiaoman Zhao Chong Peng Gong Chen and Xiaoyong Du. 2020 a. Social Influence Does Matter: User Action Prediction for In-Feed Advertising. In AAAI . 246--253.","DOI":"10.1609\/aaai.v34i01.5357"},{"key":"e_1_3_2_2_24_1","doi-asserted-by":"publisher","DOI":"10.1109\/TII.2019.2891258"},{"key":"e_1_3_2_2_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/3440207"},{"key":"e_1_3_2_2_26_1","doi-asserted-by":"crossref","unstructured":"Ping Zhang Zhifeng Bao Yuchen Li Guoliang Li Yipeng Zhang and Zhiyong Peng. 2018. Trajectory-driven Influential Billboard Placement. In SIGKDD. ACM 2748--2757.  Ping Zhang Zhifeng Bao Yuchen Li Guoliang Li Yipeng Zhang and Zhiyong Peng. 2018. Trajectory-driven Influential Billboard Placement. In SIGKDD. ACM 2748--2757.","DOI":"10.1145\/3219819.3219946"},{"key":"e_1_3_2_2_27_1","doi-asserted-by":"publisher","DOI":"10.1145\/3350488"},{"key":"e_1_3_2_2_28_1","first-page":"1790","article-title":"a","volume":"12","author":"Zhang Yipeng","year":"2019","unstructured":"Yipeng Zhang , Zhifeng Bao , Songsong Mo , Yuchen Li , and Yanghao Zhou . 2019 a . ITAA: An Intelligent Trajectory-driven Outdoor Advertising Deployment Assistant. Proc. VLDB Endow. , Vol. 12 , 12 (2019), 1790 -- 1793 . Yipeng Zhang, Zhifeng Bao, Songsong Mo, Yuchen Li, and Yanghao Zhou. 2019 a. ITAA: An Intelligent Trajectory-driven Outdoor Advertising Deployment Assistant. Proc. VLDB Endow. , Vol. 12, 12 (2019), 1790--1793.","journal-title":"ITAA: An Intelligent Trajectory-driven Outdoor Advertising Deployment Assistant. Proc. VLDB Endow."},{"key":"e_1_3_2_2_29_1","doi-asserted-by":"crossref","unstructured":"Yipeng Zhang Yuchen Li Zhifeng Bao Songsong Mo and Ping Zhang. 2019 b. Optimizing Impression Counts for Outdoor Advertising. In SIGKDD . ACM 1205--1215.  Yipeng Zhang Yuchen Li Zhifeng Bao Songsong Mo and Ping Zhang. 2019 b. Optimizing Impression Counts for Outdoor Advertising. In SIGKDD . ACM 1205--1215.","DOI":"10.1145\/3292500.3330829"}],"event":{"name":"SIGMOD\/PODS '21: International Conference on Management of Data","location":"Virtual Event China","acronym":"SIGMOD\/PODS '21","sponsor":["SIGMOD ACM Special Interest Group on Management of Data"]},"container-title":["Proceedings of the 2021 International Conference on Management of Data"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3448016.3457257","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3448016.3457257","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T21:28:06Z","timestamp":1750195686000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3448016.3457257"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,6,9]]},"references-count":29,"alternative-id":["10.1145\/3448016.3457257","10.1145\/3448016"],"URL":"https:\/\/doi.org\/10.1145\/3448016.3457257","relation":{},"subject":[],"published":{"date-parts":[[2021,6,9]]},"assertion":[{"value":"2021-06-18","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}