{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,6]],"date-time":"2026-05-06T02:17:31Z","timestamp":1778033851943,"version":"3.51.4"},"publisher-location":"New York, NY, USA","reference-count":26,"publisher":"ACM","license":[{"start":{"date-parts":[[2021,3,8]],"date-time":"2021-03-08T00:00:00Z","timestamp":1615161600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2021,3,8]]},"DOI":"10.1145\/3448696.3448723","type":"proceedings-article","created":{"date-parts":[[2021,7,8]],"date-time":"2021-07-08T13:59:09Z","timestamp":1625752749000},"page":"158-165","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":1,"title":["A Mixed Method Approach to Evaluating eCommerce Website: Towards Socially-sensitive Guidelines for Future Design"],"prefix":"10.1145","author":[{"given":"Makuochi","family":"Samuel Nkwo","sequence":"first","affiliation":[{"name":"Ebonyi State University, Nigeria"}]},{"given":"Rita","family":"Orji","sequence":"additional","affiliation":[{"name":"Dalhousie University, Canada"}]}],"member":"320","published-online":{"date-parts":[[2021,7,8]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"CEUR Workshop Proceedings","author":"Adaji I.","year":"2016","unstructured":"Adaji, I. and Vassileva, J. 2016. Evaluating personalization and persuasion in e-commerce. CEUR Workshop Proceedings (2016)."},{"key":"e_1_3_2_1_2_1","volume-title":"Proceedings of the Seventh International Conference on Advances in Computer-Human Interactions (ACHI 2014","author":"Bonastre L.","year":"2014","unstructured":"Bonastre, L. and Granollers, T. 2014. A Set Of Heuristics for User Experience Evaluation in E-commerce Websites. In Proceedings of the Seventh International Conference on Advances in Computer-Human Interactions (ACHI 2014). (2014), 27\u201334."},{"key":"e_1_3_2_1_3_1","unstructured":"Burns B. 2017. The 10 Commandments of Checkout Handed Down by Design God Nielsen."},{"key":"e_1_3_2_1_4_1","volume-title":"Int. J. Statistics Systems. X, Y","author":"Carlos F.","year":"2009","unstructured":"Carlos, F. 2009. A heuristic evaluation of websites design for achieving the web success\u2019. Int. J. Statistics Systems. X, Y (2009), xx\u2013xx."},{"key":"e_1_3_2_1_5_1","volume-title":"Influence: The Psychology of Persuasion","author":"Cialdini R.B.","year":"2006","unstructured":"Cialdini, R.B. 2006. Influence: The Psychology of Persuasion. HarperCollins."},{"key":"e_1_3_2_1_6_1","volume-title":"Africa B2C E-Commerce Market 2018: Online Retail Sales Set for Rapid Growth","author":"Cision PR","year":"2018","unstructured":"Cision PR Newswire. Africa B2C E-Commerce Market 2018: Online Retail Sales Set for Rapid Growth.: 2018. https:\/\/www.prnewswire.com\/news-releases\/africa-b2c-e-commerce-market-2018-online-retail-sales-set-for-rapid-growth-300654463.html. Accessed: 2019-01-13."},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1145\/126729.1056062"},{"key":"e_1_3_2_1_8_1","volume-title":"Understanding Interactive Systems","author":"Drummond J.","unstructured":"Drummond, J. 2009. Understanding Interactive Systems. Cambridge University Press. Printed in the United Kingdom. Cambridge University Press. Printed in the United Kingdom."},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2011.596996"},{"key":"e_1_3_2_1_10_1","unstructured":"Internet World Start.: 2017. https:\/\/www.internetworldstats.com\/stats1.htm. Accessed: 2019-01-13."},{"key":"e_1_3_2_1_11_1","volume-title":"Descriptive Statistics","author":"Investopedia","year":"2018","unstructured":"Investopedia. Descriptive Statistics: 2018. https:\/\/www.investopedia.com\/terms\/d\/descriptive_statistics.asp."},{"key":"e_1_3_2_1_12_1","unstructured":"Jumia.: 2018. https:\/\/www.jumia.com"},{"key":"e_1_3_2_1_13_1","volume-title":"Africa: An Emerging Ecommerce Market with Many Challenges. Retrieved.","author":"Kaplan M.","year":"2018","unstructured":"Kaplan, M. 2018. Africa: An Emerging Ecommerce Market with Many Challenges. Retrieved."},{"key":"e_1_3_2_1_14_1","unstructured":"Nielsen J. 2003. Usability 101: introduction to usability."},{"key":"e_1_3_2_1_15_1","volume-title":"CEUR Workshop Proceedings","author":"Nkwo M.","year":"2018","unstructured":"Nkwo, M. 2018. E-commerce personalization in Africa: A comparative analysis of Jumia and Konga. CEUR Workshop Proceedings (2018)."},{"key":"e_1_3_2_1_16_1","volume-title":"Conference on Human Factors in Computing Systems - Proceedings (May","author":"Nkwo M.","year":"2019","unstructured":"Nkwo, M. 2019. Mobile persuasive technology: Promoting positive waste management behaviors in developing African nations. Conference on Human Factors in Computing Systems - Proceedings (May 2019)."},{"key":"e_1_3_2_1_17_1","volume-title":"Proceedings of 2nd African Computer Human Interaction Conference (AfriCHI\u201918)","author":"Nkwo M.","year":"2018","unstructured":"Nkwo, M. and Orji, R. 2018. Persuasion in eCommerce. In Proceedings of 2nd African Computer Human Interaction Conference (AfriCHI\u201918), Windhoek, Namibia, 4 pages (2018)."},{"key":"e_1_3_2_1_18_1","volume-title":"Proceedings of 2nd African Computer Human Interaction Conference (AfriCHI\u201918)","author":"Nkwo M.","year":"2018","unstructured":"Nkwo, M. and Orji, R. 2018. Persuasive Technology in African Context: Deconstructing Persuasive Techniques in an African Online Marketplace. In Proceedings of 2nd African Computer Human Interaction Conference (AfriCHI\u201918), Windhoek, Namibia (2018), 10 Pages."},{"key":"e_1_3_2_1_19_1","volume-title":"ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization","author":"Nkwo M.","year":"2019","unstructured":"Nkwo, M. and Orji, R. 2019. Socially responsive ecommerce platforms: Design implications for online marketplaces in developing African nation. ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization (2019)."},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.17705\/1cais.02428"},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1177\/1460458216650979"},{"key":"e_1_3_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1504\/IJSS.2007.012931"},{"key":"e_1_3_2_1_23_1","volume-title":"eCommerce: Africa and Middle East","author":"Statista","year":"2018","unstructured":"Statista. eCommerce: Africa and Middle East.: 2018. https:\/\/www.statista.com\/outlook\/243\/106\/ecommerce\/africa-middle-east#market-revenue. Accessed: 2019-01-13."},{"key":"e_1_3_2_1_24_1","volume-title":"Persuasive Mobile Apps for Sustainable Waste Management: A Systematic Review","author":"Suruliraj B.","unstructured":"Suruliraj, B. 2020. Persuasive Mobile Apps for Sustainable Waste Management: A Systematic Review. Springer International Publishing."},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"crossref","unstructured":"Tibenderana P.K. and Patrick J.O. 2008. Acceptance and Use of Electronic Library Services in Uganda Universities. ACM JCDL. (2008).","DOI":"10.1145\/1378889.1378944"},{"key":"e_1_3_2_1_26_1","first-page":"186","article-title":"A Theoritical Extension of the Technology Acceptance Model","volume":"46","author":"Venkatesh V.","year":"2007","unstructured":"Venkatesh, V. and Davis, F.D. 2007. A Theoritical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science. 46, 2 (2007), 186\u2013204.","journal-title":"Four Longitudinal Field Studies. Management Science."}],"event":{"name":"AfriCHI 2021: 3rd African Human-Computer Interaction Conference","location":"Maputo Mozambique","acronym":"AfriCHI 2021"},"container-title":["Proceedings of the 3rd African Human-Computer Interaction Conference: Inclusiveness and Empowerment"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3448696.3448723","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3448696.3448723","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T20:47:37Z","timestamp":1750193257000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3448696.3448723"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,3,8]]},"references-count":26,"alternative-id":["10.1145\/3448696.3448723","10.1145\/3448696"],"URL":"https:\/\/doi.org\/10.1145\/3448696.3448723","relation":{},"subject":[],"published":{"date-parts":[[2021,3,8]]},"assertion":[{"value":"2021-07-08","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}