{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:21:59Z","timestamp":1750220519837,"version":"3.41.0"},"reference-count":56,"publisher":"Association for Computing Machinery (ACM)","issue":"4","license":[{"start":{"date-parts":[[2021,6,14]],"date-time":"2021-06-14T00:00:00Z","timestamp":1623628800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"crossref","award":["61902075 and 61932007"],"award-info":[{"award-number":["61902075 and 61932007"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["ACM Trans. Web"],"published-print":{"date-parts":[[2021,11,30]]},"abstract":"<jats:p>\n            Many popular social network sites (SNSs) provide the\n            <jats:italic>post-syncing<\/jats:italic>\n            functionality, which allows users to synchronize posts automatically among different SNSs. Nowadays there exists divergence on this functionality from the view of sink SNS. The key to solving this problem is to understand the characteristics of users\u2019 post-syncing practice and goals and evaluate whether they are consistent with an SNS\u2019s norms, cultures, and goals. However, studying and understanding the characteristics of post-syncing practice and goal are challenging tasks as a result of the difficulty of data sampling and the complexity of post-syncing behavior. In this article, we focus on investigating this question by quantitative analysis in combination with qualitative analysis. In the quantitative study, by utilizing 211,233 synced-posts sampled from Weibo, we aim to investigate characteristics of post-syncing from three perspectives: user, content, and goal. The results suggest that post-syncing plays an important role in exhibiting one\u2019s current activities, creations, and skills as well as advertisements but involves a risk of exhibiting personal sensitive profiles. To understand the results, we present an interview-based qualitative study based on thematic analysis. It indicates that the publicity, urgency, and remarkableness of contents and differences of social affordances and social circles between sink SNS and source SNS as well as the one-time consent of post-syncing authentication jointly account for the major role of post-syncing. Based on these results, we propose insights for post-syncing functionality\u2019s adoption, design, and promotion.\n          <\/jats:p>","DOI":"10.1145\/3457986","type":"journal-article","created":{"date-parts":[[2021,6,14]],"date-time":"2021-06-14T12:30:20Z","timestamp":1623673820000},"page":"1-26","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":3,"title":["Studying and Understanding Characteristics of Post-Syncing Practice and Goal in Social Network Sites"],"prefix":"10.1145","volume":"15","author":[{"given":"Peng","family":"Zhang","sequence":"first","affiliation":[{"name":"School of Computer Science, Fudan University, Shanghai, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Baoxi","family":"Liu","sequence":"additional","affiliation":[{"name":"School of Computer Science, Fudan University, Shanghai, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xianghua","family":"Ding","sequence":"additional","affiliation":[{"name":"School of Computer Science, Fudan University, Shanghai, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tun","family":"Lu","sequence":"additional","affiliation":[{"name":"School of Computer Science, Fudan University, Shanghai, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hansu","family":"Gu","sequence":"additional","affiliation":[{"name":"Amazon, Seattle, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ning","family":"Gu","sequence":"additional","affiliation":[{"name":"School of Computer Science, Fudan University, Shanghai, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2021,6,14]]},"reference":[{"key":"e_1_2_1_1_1","volume-title":"Social media use","author":"Aaron Smith","year":"2018","unstructured":"Smith Aaron and Anderson Monica . 2018. Social media use in 2018 . Retrieved March 2018 from https:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/. Smith Aaron and Anderson Monica. 2018. Social media use in 2018. Retrieved March 2018 from https:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/."},{"key":"e_1_2_1_2_1","volume-title":"Platform update on publish permission. Retrieved","author":"Archibong Ime","year":"2018","unstructured":"Ime Archibong . 2018. Platform update on publish permission. Retrieved August 2018 from https:\/\/developers.facebook.com\/blog\/post\/v2\/2018\/07\/31\/platform-update-publish-permission\/. Ime Archibong. 2018. Platform update on publish permission. Retrieved August 2018 from https:\/\/developers.facebook.com\/blog\/post\/v2\/2018\/07\/31\/platform-update-publish-permission\/."},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2015.1084349"},{"key":"e_1_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1191\/1478088706qp063oa"},{"volume-title":"Successful Qualitative Research: A Practical Guide for Beginners","author":"Braun Virginia","key":"e_1_2_1_5_1","unstructured":"Virginia Braun and Victoria Clarke . 2013. Successful Qualitative Research: A Practical Guide for Beginners . Sage . Virginia Braun and Victoria Clarke. 2013. Successful Qualitative Research: A Practical Guide for Beginners. Sage."},{"key":"e_1_2_1_6_1","unstructured":"Twitter Help Center. 2020. How to Tweet. https:\/\/help.twitter.com\/en\/using-twitter\/how-to-tweet#source-labels.  Twitter Help Center. 2020. How to Tweet. https:\/\/help.twitter.com\/en\/using-twitter\/how-to-tweet#source-labels."},{"key":"e_1_2_1_7_1","unstructured":"Sachin Date. 2019. An illustrated guide to the Poisson regression model. https:\/\/towardsdatascience.com\/an-illustrated-guide-to-the-poisson-regression-model-50cccba15958.  Sachin Date. 2019. An illustrated guide to the Poisson regression model. https:\/\/towardsdatascience.com\/an-illustrated-guide-to-the-poisson-regression-model-50cccba15958."},{"key":"e_1_2_1_8_1","volume-title":"Global social media research summary","author":"Dave Chaffey","year":"2019","unstructured":"Chaffey Dave . 2019. Global social media research summary 2019 . Retrieved February 2019 from https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/. Chaffey Dave. 2019. Global social media research summary 2019. Retrieved February 2019 from https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/."},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1145\/2998181.2998192"},{"key":"e_1_2_1_10_1","first-page":"205","article-title":"Social network site affordances and their relationship to social capital processes","volume":"32","author":"Ellison Nicole B.","year":"2015","unstructured":"Nicole B. Ellison and Jessica Vitak . 2015 . Social network site affordances and their relationship to social capital processes . Handbook of the Psychology of Communication Technology 32 (2015), 205 \u2013 228 . Nicole B. Ellison and Jessica Vitak. 2015. Social network site affordances and their relationship to social capital processes. Handbook of the Psychology of Communication Technology 32 (2015), 205\u2013228.","journal-title":"Handbook of the Psychology of Communication Technology"},{"key":"e_1_2_1_11_1","volume-title":"Characterization of cross-posting activity for professional users across Facebook, Twitter and Google+. Social Network Analysis and Mining 6, 1","author":"Farahbakhsh Reza","year":"2016","unstructured":"Reza Farahbakhsh , Angel Cuevas , and No\u00ebl Crespi . 2016. Characterization of cross-posting activity for professional users across Facebook, Twitter and Google+. Social Network Analysis and Mining 6, 1 ( 2016 ), 33:1\u201333:14. Reza Farahbakhsh, Angel Cuevas, and No\u00ebl Crespi. 2016. Characterization of cross-posting activity for professional users across Facebook, Twitter and Google+. Social Network Analysis and Mining 6, 1 (2016), 33:1\u201333:14."},{"key":"e_1_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/2998181.2998223"},{"key":"e_1_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1093\/jcmc\/zmy006"},{"key":"e_1_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/2858036.2858501"},{"key":"e_1_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.08.041"},{"key":"e_1_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2020.103323"},{"key":"e_1_2_1_17_1","volume-title":"Social networks that matter: Twitter under the microscope. arXiv preprint arXiv:0812.1045","author":"Huberman Bernardo A.","year":"2008","unstructured":"Bernardo A. Huberman , Daniel M. Romero , and Fang Wu. 2008. Social networks that matter: Twitter under the microscope. arXiv preprint arXiv:0812.1045 ( 2008 ). Bernardo A. Huberman, Daniel M. Romero, and Fang Wu. 2008. Social networks that matter: Twitter under the microscope. arXiv preprint arXiv:0812.1045 (2008)."},{"volume-title":"Proceedings of the 12nd International Conference on Web and Social Media. AAAI, 141\u2013150","author":"Jaidka Kokil","key":"e_1_2_1_18_1","unstructured":"Kokil Jaidka , Sharath Chandra Guntuku , and Lyle H. Ungar . 2018. Facebook versus Twitter: Differences in self-disclosure and trait prediction . In Proceedings of the 12nd International Conference on Web and Social Media. AAAI, 141\u2013150 . Kokil Jaidka, Sharath Chandra Guntuku, and Lyle H. Ungar. 2018. Facebook versus Twitter: Differences in self-disclosure and trait prediction. In Proceedings of the 12nd International Conference on Web and Social Media. AAAI, 141\u2013150."},{"key":"e_1_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.12.042"},{"key":"e_1_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1145\/2207676.2208552"},{"key":"e_1_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/2858036.2858451"},{"key":"e_1_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1145\/2441776.2441868"},{"key":"e_1_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.3115\/v1\/D14-1181"},{"key":"e_1_2_1_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.10.013"},{"key":"e_1_2_1_25_1","volume-title":"In Proceedings of the AAAI International Conference on Weblogs and Social Media. Citeseer.","author":"Lee Kyumin","year":"2011","unstructured":"Kyumin Lee , Brian David Eoff , and James Caverlee . 2011 . Seven months with the devils: A long-term study of content polluters on Twitter . In In Proceedings of the AAAI International Conference on Weblogs and Social Media. Citeseer. Kyumin Lee, Brian David Eoff, and James Caverlee. 2011. Seven months with the devils: A long-term study of content polluters on Twitter. In In Proceedings of the AAAI International Conference on Weblogs and Social Media. Citeseer."},{"key":"e_1_2_1_26_1","doi-asserted-by":"publisher","DOI":"10.1109\/ICDMW.2011.171"},{"key":"e_1_2_1_27_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ipm.2019.102128"},{"key":"e_1_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.1145\/2808797.2808820"},{"key":"e_1_2_1_29_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-39137-8_48"},{"key":"e_1_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2016.09.004"},{"key":"e_1_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.1145\/2488388.2488454"},{"key":"e_1_2_1_32_1","doi-asserted-by":"publisher","DOI":"10.1145\/2488388.2488460"},{"key":"e_1_2_1_33_1","doi-asserted-by":"publisher","DOI":"10.1145\/3343031.3350889"},{"key":"e_1_2_1_34_1","volume-title":"Proceedings of the 10th International Conference on Web and Social Media. AAAI, 639\u2013642","author":"Manikonda Lydia","year":"2016","unstructured":"Lydia Manikonda , Venkata Vamsikrishna Meduri , and Subbarao Kambhampati . 2016 . Tweeting the mind and instagramming the heart: Exploring differentiated content sharing on social media . In Proceedings of the 10th International Conference on Web and Social Media. AAAI, 639\u2013642 . Lydia Manikonda, Venkata Vamsikrishna Meduri, and Subbarao Kambhampati. 2016. Tweeting the mind and instagramming the heart: Exploring differentiated content sharing on social media. In Proceedings of the 10th International Conference on Web and Social Media. AAAI, 639\u2013642."},{"key":"e_1_2_1_35_1","doi-asserted-by":"publisher","DOI":"10.5555\/3192424.3192525"},{"key":"e_1_2_1_36_1","doi-asserted-by":"publisher","DOI":"10.1145\/1718918.1718953"},{"key":"e_1_2_1_37_1","volume-title":"Proceedings of the 8th International Conference on Weblogs and Social Media. AAAI.","author":"Ottoni Raphael","year":"2014","unstructured":"Raphael Ottoni , Diego Las Casas , Joao Paulo Pesce , Wagner Meira Jr , Christo Wilson , Alan Mislove , and Virgilio Almeida . 2014 . Of pins and tweets: Investigating how users behave across image-and text-based social networks . In Proceedings of the 8th International Conference on Weblogs and Social Media. AAAI. Raphael Ottoni, Diego Las Casas, Joao Paulo Pesce, Wagner Meira Jr, Christo Wilson, Alan Mislove, and Virgilio Almeida. 2014. Of pins and tweets: Investigating how users behave across image-and text-based social networks. In Proceedings of the 8th International Conference on Weblogs and Social Media. AAAI."},{"key":"e_1_2_1_38_1","doi-asserted-by":"publisher","DOI":"10.1145\/2818048.2820066"},{"key":"e_1_2_1_39_1","doi-asserted-by":"publisher","DOI":"10.1145\/3377811.3380356"},{"key":"e_1_2_1_40_1","doi-asserted-by":"publisher","DOI":"10.1145\/2441776.2441865"},{"key":"e_1_2_1_41_1","doi-asserted-by":"publisher","DOI":"10.1145\/2858036.2858170"},{"key":"e_1_2_1_42_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cose.2018.03.015"},{"key":"e_1_2_1_43_1","doi-asserted-by":"publisher","DOI":"10.1177\/0165551515585717"},{"key":"e_1_2_1_44_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444816638458"},{"key":"e_1_2_1_45_1","doi-asserted-by":"publisher","DOI":"10.1145\/2531602.2531672"},{"key":"e_1_2_1_46_1","doi-asserted-by":"publisher","DOI":"10.1145\/2556420.2556495"},{"key":"e_1_2_1_47_1","doi-asserted-by":"publisher","DOI":"10.1145\/3219819.3219903"},{"key":"e_1_2_1_48_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2015.11.005"},{"key":"e_1_2_1_49_1","doi-asserted-by":"publisher","DOI":"10.1145\/3018661.3018717"},{"key":"e_1_2_1_50_1","unstructured":"Wikipedia. 2020. Chi-squared test. https:\/\/en.wikipedia.org\/wiki\/Chi-squared_test.  Wikipedia. 2020. Chi-squared test. https:\/\/en.wikipedia.org\/wiki\/Chi-squared_test."},{"key":"e_1_2_1_51_1","doi-asserted-by":"publisher","DOI":"10.1145\/2818048.2819948"},{"key":"e_1_2_1_52_1","doi-asserted-by":"publisher","DOI":"10.1145\/3025453.3026008"},{"key":"e_1_2_1_53_1","doi-asserted-by":"publisher","DOI":"10.1145\/3134755"},{"key":"e_1_2_1_54_1","doi-asserted-by":"publisher","DOI":"10.1145\/2858036.2858333"},{"key":"e_1_2_1_55_1","doi-asserted-by":"publisher","DOI":"10.1145\/2556288.2557291"},{"key":"e_1_2_1_56_1","volume-title":"Proceedings of the 11st International Conference on Web and Social Media. AAAI, 397\u2013407","author":"Zhong Changtao","year":"2017","unstructured":"Changtao Zhong , Hau-wen Chang, Dmytro Karamshuk , Dongwon Lee , and Nishanth Sastry . 2017 . Wearing many (social) hats: How different are your different social network personae? In Proceedings of the 11st International Conference on Web and Social Media. AAAI, 397\u2013407 . Changtao Zhong, Hau-wen Chang, Dmytro Karamshuk, Dongwon Lee, and Nishanth Sastry. 2017. Wearing many (social) hats: How different are your different social network personae? In Proceedings of the 11st International Conference on Web and Social Media. AAAI, 397\u2013407."}],"container-title":["ACM Transactions on the Web"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3457986","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3457986","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T21:24:38Z","timestamp":1750195478000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3457986"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,6,14]]},"references-count":56,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2021,11,30]]}},"alternative-id":["10.1145\/3457986"],"URL":"https:\/\/doi.org\/10.1145\/3457986","relation":{},"ISSN":["1559-1131","1559-114X"],"issn-type":[{"type":"print","value":"1559-1131"},{"type":"electronic","value":"1559-114X"}],"subject":[],"published":{"date-parts":[[2021,6,14]]},"assertion":[{"value":"2020-07-01","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-03-01","order":1,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-06-14","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}