{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,22]],"date-time":"2025-08-22T05:07:16Z","timestamp":1755839236012,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":22,"publisher":"ACM","license":[{"start":{"date-parts":[[2021,10,26]],"date-time":"2021-10-26T00:00:00Z","timestamp":1635206400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2021,10,26]]},"DOI":"10.1145\/3459637.3482052","type":"proceedings-article","created":{"date-parts":[[2021,11,15]],"date-time":"2021-11-15T15:31:19Z","timestamp":1636990279000},"page":"2940-2944","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":4,"title":["Adversarial Learning for Incentive Optimization in Mobile Payment Marketing"],"prefix":"10.1145","author":[{"given":"Xuanying","family":"Chen","sequence":"first","affiliation":[{"name":"Ant Financial Services Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhining","family":"Liu","sequence":"additional","affiliation":[{"name":"Ant Financial Services Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Li","family":"Yu","sequence":"additional","affiliation":[{"name":"Ant Financial Services Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sen","family":"Li","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lihong","family":"Gu","sequence":"additional","affiliation":[{"name":"Ant Financial Services Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiaodong","family":"Zeng","sequence":"additional","affiliation":[{"name":"Ant Financial Services Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yize","family":"Tan","sequence":"additional","affiliation":[{"name":"Ant Financial Services Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jinjie","family":"Gu","sequence":"additional","affiliation":[{"name":"Ant Financial Services Group, Hangzhou, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2021,10,30]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-016-0219-0"},{"key":"e_1_3_2_1_2_1","volume-title":"N.Y.)","author":"Athey Susan","year":"2017","unstructured":"Susan Athey . 2017. Beyond prediction: Using big data for policy problems. Science (New York , N.Y.) , Vol. 355 , 6324 ( February 2017 ), 483-485. https:\/\/doi.org\/10.1126\/science.aal4321 10.1126\/science.aal4321 Susan Athey. 2017. Beyond prediction: Using big data for policy problems. Science (New York, N.Y.), Vol. 355, 6324 (February 2017), 483-485. https:\/\/doi.org\/10.1126\/science.aal4321"},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1145\/3240323.3240360"},{"key":"e_1_3_2_1_4_1","unstructured":"Craig Boutilier and Tyler Lu. 2016. Budget allocation using weakly coupled constrained Markov decision processes. (2016).  Craig Boutilier and Tyler Lu. 2016. Budget allocation using weakly coupled constrained Markov decision processes. (2016)."},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.7737\/JKORMS.2013.38.1.153"},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1287\/msom.2015.0561"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1100.0627"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.5555\/2969033.2969125"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.5555\/3305381.3305518"},{"key":"e_1_3_2_1_10_1","volume-title":"Roger A. Kerin and Rob O'Regan","author":"Gupta Sunil","year":"2008","unstructured":"Sunil Gupta and Thomas Steenburgh . 2008. Allocating marketing resources. Marketing Mix Decisions: New Perspectives and Practices , Roger A. Kerin and Rob O'Regan , eds., American Marketing Association , Chicago, IL ( 2008 ), 90--105. Sunil Gupta and Thomas Steenburgh. 2008. Allocating marketing resources. Marketing Mix Decisions: New Perspectives and Practices, Roger A. Kerin and Rob O'Regan, eds., American Marketing Association, Chicago, IL (2008), 90--105."},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/3097983.3098188"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/3219819.3219895"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1145\/3357384.3357835"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1093\/biomet\/70.1.41"},{"key":"e_1_3_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.5555\/3045390.3045567"},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.5555\/3305890.3306015"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"publisher","DOI":"10.5555\/3298023.3298217"},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1145\/3097983.3098018"},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1145\/3219819.3219830"},{"key":"e_1_3_2_1_20_1","volume-title":"Large batch training of convolutional networks. arXiv preprint arXiv:1708.03888","author":"You Yang","year":"2017","unstructured":"Yang You , Igor Gitman , and Boris Ginsburg . 2017. Large batch training of convolutional networks. arXiv preprint arXiv:1708.03888 ( 2017 ). Yang You, Igor Gitman, and Boris Ginsburg. 2017. Large batch training of convolutional networks. arXiv preprint arXiv:1708.03888 (2017)."},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/3357384.3358058"},{"key":"e_1_3_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1145\/3292500.3330700"}],"event":{"name":"CIKM '21: The 30th ACM International Conference on Information and Knowledge Management","sponsor":["SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web","SIGIR ACM Special Interest Group on Information Retrieval"],"location":"Virtual Event Queensland Australia","acronym":"CIKM '21"},"container-title":["Proceedings of the 30th ACM International Conference on Information & Knowledge Management"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3459637.3482052","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3459637.3482052","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T19:30:12Z","timestamp":1750188612000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3459637.3482052"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,10,26]]},"references-count":22,"alternative-id":["10.1145\/3459637.3482052","10.1145\/3459637"],"URL":"https:\/\/doi.org\/10.1145\/3459637.3482052","relation":{},"subject":[],"published":{"date-parts":[[2021,10,26]]},"assertion":[{"value":"2021-10-30","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}