{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:19:50Z","timestamp":1750220390373,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":14,"publisher":"ACM","license":[{"start":{"date-parts":[[2021,8,27]],"date-time":"2021-08-27T00:00:00Z","timestamp":1630022400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"DOI":"10.13039\/501100003787","name":"Natural Science Foundation of Hebei Province","doi-asserted-by":"publisher","award":["G2021208004"],"award-info":[{"award-number":["G2021208004"]}],"id":[{"id":"10.13039\/501100003787","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021,8,27]]},"DOI":"10.1145\/3485190.3485197","type":"proceedings-article","created":{"date-parts":[[2021,12,2]],"date-time":"2021-12-02T13:25:09Z","timestamp":1638451509000},"page":"36-42","source":"Crossref","is-referenced-by-count":0,"title":["Path analysis of influencing factors on the masses of celebrities carrying goods based on the AMOS model"],"prefix":"10.1145","author":[{"given":"Ying","family":"Qu","sequence":"first","affiliation":[{"name":"School of Economics and Management, Hebei University of Science and Technology, China"}]},{"given":"Shaoya","family":"Yin","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Hebei University of Science and Technology, China"}]}],"member":"320","published-online":{"date-parts":[[2021,12,2]]},"reference":[{"issue":"11","key":"e_1_3_2_1_1_1","first-page":"93","article-title":"The development process, characteristics analysis and Governance Countermeasures of Internet popularity in China","volume":"35","author":"Xiao Shen","year":"2016","journal-title":"Information journal"},{"volume-title":"Analysis of the influencing factors of live broadcast on consumer purchasing decision under the influence of Internet celebrity economy[D]","year":"2019","author":"Jiaqi Jiang","key":"e_1_3_2_1_2_1"},{"volume-title":"evolutionary path, value logic and operational risk. Edited by Friends","year":"2019","author":"Chunyang Zhu","key":"e_1_3_2_1_3_1"},{"volume-title":"Research on business model innovation of small and medium-sized e-commerce under the background of Internet red economy [D]","year":"2019","author":"Liyuan Tang","key":"e_1_3_2_1_4_1"},{"volume-title":"Research on the marketing strategy of Taobao live broadcasting in the perspective of new media","year":"2020","author":"Weifu Liu","key":"e_1_3_2_1_5_1"},{"volume-title":"On the Internet celebrity economy and its development path \u2013 Based on the dual perspective of communication logic and business logic. Enterprise economy","year":"2017","author":"Luyang Xi","key":"e_1_3_2_1_6_1"},{"volume-title":"Analysis of the marketing model of \"Internet red economy\" based on social network. Modern communication","year":"2017","author":"Nan Mei","key":"e_1_3_2_1_7_1"},{"issue":"07","key":"e_1_3_2_1_8_1","first-page":"68","article-title":"national live broadcasting","volume":"2020","author":"Jing Chen","year":"2020","journal-title":"Contemporary TV"},{"volume-title":"The formation mechanism of consumer's purchase intention under the condition of online live broadcast with goods \u2013 Based on grounded theoryAnalysis. China's circulation economy","year":"2020","author":"Zhongyu Liu","key":"e_1_3_2_1_9_1"},{"volume-title":"Can I arouse you? A study on the influence mechanism of the characteristics of different types of live online celebrities on consumers' purchase intention. Nankai management review","year":"2020","author":"Lu Meng","key":"e_1_3_2_1_10_1"},{"volume-title":"The influence of low self-control and environmental atmosphere on consumers' purchase behavior \u2013 Taking the online marketing Festival \"double 11\" as the research context. Business economics research","year":"2020","author":"Xiaofang Yuan","key":"e_1_3_2_1_11_1"},{"volume-title":"Webcast with goods: multi dimensional reconstruction of the relationship between body, consumption and media in the technology platform. News and writing","year":"2020","author":"Xiaoqiang Zhang","key":"e_1_3_2_1_12_1"},{"key":"e_1_3_2_1_13_1","unstructured":"Li Qian.Analysis of the Influencing Factors of University Financial Risk Based on AMOS Model[J].Friends of Accounting 2018(07):136-140.  Li Qian.Analysis of the Influencing Factors of University Financial Risk Based on AMOS Model[J].Friends of Accounting 2018(07):136-140."},{"key":"e_1_3_2_1_14_1","unstructured":"Fang Qiwen Liu Zhenqiu Yuan Huangbo Cai Ning He Na Zhang Tiejun. Construction of structural equation model and realization of AMOS software[J].Chinese Health Statistics 2018 35(06):958-960.  Fang Qiwen Liu Zhenqiu Yuan Huangbo Cai Ning He Na Zhang Tiejun. Construction of structural equation model and realization of AMOS software[J].Chinese Health Statistics 2018 35(06):958-960."}],"event":{"name":"IMMS 2021: 2021 4th International Conference on Information Management and Management Science","acronym":"IMMS 2021","location":"Chengdu China"},"container-title":["2021 4th International Conference on Information Management and Management Science"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3485190.3485197","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3485190.3485197","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T20:18:35Z","timestamp":1750191515000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3485190.3485197"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,8,27]]},"references-count":14,"alternative-id":["10.1145\/3485190.3485197","10.1145\/3485190"],"URL":"https:\/\/doi.org\/10.1145\/3485190.3485197","relation":{},"subject":[],"published":{"date-parts":[[2021,8,27]]}}}