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In this context of\n            <jats:italic>Interlude Reading<\/jats:italic>\n            , we consider if manipulating font choice can improve adult readers\u2019 reading outcomes. Our studies normalize font size by human perception and use hundreds of crowdsourced participants to provide a foundation for understanding, which fonts people prefer and which fonts make them more effective readers. Participants\u2019 reading speeds (measured in words-per-minute (WPM)) increased by 35% when comparing fastest and slowest fonts without affecting reading comprehension. High WPM variability across fonts suggests that one font does not fit all. We provide font recommendations related to higher reading speed and discuss the need for individuation, allowing digital devices to match their readers\u2019 needs in the moment. We provide recommendations from one of the most significant online reading efforts to date. To complement this, we release our materials and tools with this article.\n          <\/jats:p>","DOI":"10.1145\/3502222","type":"journal-article","created":{"date-parts":[[2022,3,31]],"date-time":"2022-03-31T09:33:55Z","timestamp":1648719235000},"page":"1-56","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":53,"title":["Towards Individuated Reading Experiences: Different Fonts Increase Reading Speed for Different Individuals"],"prefix":"10.1145","volume":"29","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5297-1659","authenticated-orcid":false,"given":"Shaun","family":"Wallace","sequence":"first","affiliation":[{"name":"Brown University, Adobe Inc., Cambridge, MA"}]},{"given":"Zoya","family":"Bylinskii","sequence":"additional","affiliation":[{"name":"Adobe Inc., Cambridge, MA"}]},{"given":"Jonathan","family":"Dobres","sequence":"additional","affiliation":[{"name":"Virtual Readability Lab, University of Central Florida, Orlando, FL"}]},{"given":"Bernard","family":"Kerr","sequence":"additional","affiliation":[{"name":"Adobe Inc., San Jose, CA"}]},{"given":"Sam","family":"Berlow","sequence":"additional","affiliation":[{"name":"Typography for Good, Putney, VT"}]},{"given":"Rick","family":"Treitman","sequence":"additional","affiliation":[{"name":"Adobe Inc., Newton, MA"}]},{"given":"Nirmal","family":"Kumawat","sequence":"additional","affiliation":[{"name":"Adobe Inc., San Jose, CA"}]},{"given":"Kathleen","family":"Arpin","sequence":"additional","affiliation":[{"name":"Riverdale Country School, Bronx, NY"}]},{"given":"Dave B.","family":"Miller","sequence":"additional","affiliation":[{"name":"Virtual Readability Lab, University of Central Florida, Orlando, FL"}]},{"given":"Jeff","family":"Huang","sequence":"additional","affiliation":[{"name":"Brown University, Providence, RI"}]},{"given":"Ben D.","family":"Sawyer","sequence":"additional","affiliation":[{"name":"Virtual Readability Lab, University of Central Florida, Orlando, FL"}]}],"member":"320","published-online":{"date-parts":[[2022,3,31]]},"reference":[{"key":"e_1_3_3_2_2","doi-asserted-by":"publisher","DOI":"10.1007\/s00779-013-0637-3"},{"key":"e_1_3_3_3_2","doi-asserted-by":"publisher","DOI":"10.1080\/0014013031000085680"},{"key":"e_1_3_3_4_2","unstructured":"Dana Bachmann and Paul Holdsworth. 2016. 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