{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:19:00Z","timestamp":1750220340562,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":36,"publisher":"ACM","license":[{"start":{"date-parts":[[2021,12,15]],"date-time":"2021-12-15T00:00:00Z","timestamp":1639526400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2021,12,15]]},"DOI":"10.1145\/3508072.3508098","type":"proceedings-article","created":{"date-parts":[[2022,4,13]],"date-time":"2022-04-13T17:01:56Z","timestamp":1649869316000},"page":"162-170","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":1,"title":["Enhancing Customer Relationship Management Using Association Rule Mining and the Evolutionary Algorithm"],"prefix":"10.1145","author":[{"given":"Anhar Maatoq","family":"Ashi","sequence":"first","affiliation":[{"name":"Computing and information technology in information system, King Abdulaziz University, Saudi Arabia"}]},{"given":"Salma","family":"Elhag","sequence":"additional","affiliation":[{"name":"Computing and information technology in information system, King Abdulaziz University, Saudi Arabia"}]}],"member":"320","published-online":{"date-parts":[[2022,4,13]]},"reference":[{"key":"e_1_3_2_1_1_1","unstructured":"[n.d.]. Telco-Customer-Churn howpublished = https:\/\/www.kaggle.com\/sjain5\/telcocustomerchurn note = Accessed: 2021-06-24.  [n.d.]. Telco-Customer-Churn howpublished = https:\/\/www.kaggle.com\/sjain5\/telcocustomerchurn note = Accessed: 2021-06-24."},{"key":"e_1_3_2_1_2_1","first-page":"50","article-title":"Emerging trends in associative classification data mining","volume":"3","author":"Abdelhamid Neda","year":"2015","unstructured":"Neda Abdelhamid , Aladdin Ayesh , and Fadi Thabtah . 2015 . Emerging trends in associative classification data mining . International Journal of Electronics and Electrical Engineering 3 , 1(2015), 50 \u2013 53 . Neda Abdelhamid, Aladdin Ayesh, and Fadi Thabtah. 2015. Emerging trends in associative classification data mining. International Journal of Electronics and Electrical Engineering 3, 1(2015), 50\u201353.","journal-title":"International Journal of Electronics and Electrical Engineering"},{"key":"e_1_3_2_1_3_1","volume-title":"Database mining: A performance perspective","author":"Agrawal Rakesh","year":"1993","unstructured":"Rakesh Agrawal , Tomasz Imielinski , and Arun Swami . 1993. Database mining: A performance perspective . IEEE transactions on knowledge and data engineering 5, 6( 1993 ), 914\u2013925. Rakesh Agrawal, Tomasz Imielinski, and Arun Swami. 1993. Database mining: A performance perspective. IEEE transactions on knowledge and data engineering 5, 6(1993), 914\u2013925."},{"volume-title":"Big Data Architect\u2019s Handbook: A guide to building proficiency in tools and systems used by leading big data experts","author":"Muhammad\u00a0Fahad Akhtar Syed","key":"e_1_3_2_1_4_1","unstructured":"Syed Muhammad\u00a0Fahad Akhtar . 2018. Big Data Architect\u2019s Handbook: A guide to building proficiency in tools and systems used by leading big data experts . Packt Publishing Ltd . Syed Muhammad\u00a0Fahad Akhtar. 2018. Big Data Architect\u2019s Handbook: A guide to building proficiency in tools and systems used by leading big data experts. Packt Publishing Ltd."},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2020.113779"},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1109\/TFUZZ.2011.2147794"},{"key":"e_1_3_2_1_7_1","volume-title":"Keel data-mining software tool: data set repository, integration of algorithms and experimental analysis framework.Journal of Multiple-Valued Logic & Soft Computing 17","author":"Alcal\u00e1-Fdez Jes\u00fas","year":"2011","unstructured":"Jes\u00fas Alcal\u00e1-Fdez , Alberto Fern\u00e1ndez , Juli\u00e1n Luengo , Joaqu\u00edn Derrac , Salvador Garc\u00eda , Luciano S\u00e1nchez , and Francisco Herrera . 2011. Keel data-mining software tool: data set repository, integration of algorithms and experimental analysis framework.Journal of Multiple-Valued Logic & Soft Computing 17 ( 2011 ). Jes\u00fas Alcal\u00e1-Fdez, Alberto Fern\u00e1ndez, Juli\u00e1n Luengo, Joaqu\u00edn Derrac, Salvador Garc\u00eda, Luciano S\u00e1nchez, and Francisco Herrera. 2011. Keel data-mining software tool: data set repository, integration of algorithms and experimental analysis framework.Journal of Multiple-Valued Logic & Soft Computing 17 (2011)."},{"key":"e_1_3_2_1_8_1","volume-title":"An efficient CRM-data mining framework for the prediction of customer behaviour. Procedia computer science 46","author":"Bahari T\u00a0Femina","year":"2015","unstructured":"T\u00a0Femina Bahari and M\u00a0Sudheep Elayidom . 2015. An efficient CRM-data mining framework for the prediction of customer behaviour. Procedia computer science 46 ( 2015 ), 725\u2013731. T\u00a0Femina Bahari and M\u00a0Sudheep Elayidom. 2015. An efficient CRM-data mining framework for the prediction of customer behaviour. Procedia computer science 46 (2015), 725\u2013731."},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2019.06.005"},{"key":"e_1_3_2_1_10_1","volume-title":"The use of the area under the ROC curve in the evaluation of machine learning algorithms. Pattern recognition 30, 7","author":"Bradley P","year":"1997","unstructured":"Andrew\u00a0 P Bradley . 1997. The use of the area under the ROC curve in the evaluation of machine learning algorithms. Pattern recognition 30, 7 ( 1997 ), 1145\u20131159. Andrew\u00a0P Bradley. 1997. The use of the area under the ROC curve in the evaluation of machine learning algorithms. Pattern recognition 30, 7 (1997), 1145\u20131159."},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1109\/ICComm.2016.7528311"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0377-2217(02)00532-5"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1017\/S1481803500013336"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1937.10503522"},{"volume-title":"Data mining: concepts and techniques","author":"Han Jiawei","key":"e_1_3_2_1_15_1","unstructured":"Jiawei Han , Jian Pei , and Micheline Kamber . 2011. Data mining: concepts and techniques . Elsevier . Jiawei Han, Jian Pei, and Micheline Kamber. 2011. Data mining: concepts and techniques. Elsevier."},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.biosystems.2006.01.002"},{"key":"e_1_3_2_1_17_1","volume-title":"Proceedings. ISCC 2004. Ninth International Symposium on Computers And Communications (IEEE Cat. No. 04TH8769)","author":"Hong Tzung-Pei","year":"2004","unstructured":"Tzung-Pei Hong , Chun-Hao Chen , Yu-Lung Wu , and Yeong-Chyi Lee . 2004 . Using divide-and-conquer GA strategy in fuzzy data mining . In Proceedings. ISCC 2004. Ninth International Symposium on Computers And Communications (IEEE Cat. No. 04TH8769) , Vol.\u00a01. IEEE, 116\u2013121. Tzung-Pei Hong, Chun-Hao Chen, Yu-Lung Wu, and Yeong-Chyi Lee. 2004. Using divide-and-conquer GA strategy in fuzzy data mining. In Proceedings. ISCC 2004. Ninth International Symposium on Computers And Communications (IEEE Cat. No. 04TH8769), Vol.\u00a01. IEEE, 116\u2013121."},{"key":"e_1_3_2_1_18_1","first-page":"422","article-title":"An evolutionary approach for rule set selection in a class based associative classifier","volume":"50","author":"Ibrahim P\u00a0Syed","year":"2011","unstructured":"S P\u00a0Syed Ibrahim , K Chandran , and J Christopher . 2011 . An evolutionary approach for rule set selection in a class based associative classifier . EJSR 50 , 3 (2011), 422 \u2013 429 . SP\u00a0Syed Ibrahim, K Chandran, and J Christopher. 2011. An evolutionary approach for rule set selection in a class based associative classifier. EJSR 50, 3 (2011), 422\u2013429.","journal-title":"EJSR"},{"volume-title":"Classification and modeling with linguistic information granules: Advanced approaches to linguistic Data Mining","author":"Ishibuchi Hisao","key":"e_1_3_2_1_19_1","unstructured":"Hisao Ishibuchi , Tomoharu Nakashima , and Manabu Nii . 2004. Classification and modeling with linguistic information granules: Advanced approaches to linguistic Data Mining . Springer Science & Business Media . Hisao Ishibuchi, Tomoharu Nakashima, and Manabu Nii. 2004. Classification and modeling with linguistic information granules: Advanced approaches to linguistic Data Mining. Springer Science & Business Media."},{"key":"e_1_3_2_1_20_1","unstructured":"Kenji Kira Larry\u00a0A Rendell 1992. The feature selection problem: Traditional methods and a new algorithm. In Aaai Vol.\u00a02. 129\u2013134.  Kenji Kira Larry\u00a0A Rendell 1992. The feature selection problem: Traditional methods and a new algorithm. In Aaai Vol.\u00a02. 129\u2013134."},{"volume-title":"Applied predictive modeling. Vol.\u00a026","author":"Kuhn Max","key":"e_1_3_2_1_21_1","unstructured":"Max Kuhn , Kjell Johnson , 2013. Applied predictive modeling. Vol.\u00a026 . Springer . Max Kuhn, Kjell Johnson, 2013. Applied predictive modeling. Vol.\u00a026. Springer."},{"key":"e_1_3_2_1_22_1","volume-title":"Proceedings 2001 IEEE international conference on data mining. IEEE, 369\u2013376","author":"Li Wenmin","year":"2001","unstructured":"Wenmin Li , Jiawei Han , and Jian Pei . 2001 . CMAR: Accurate and efficient classification based on multiple class-association rules . In Proceedings 2001 IEEE international conference on data mining. IEEE, 369\u2013376 . Wenmin Li, Jiawei Han, and Jian Pei. 2001. CMAR: Accurate and efficient classification based on multiple class-association rules. In Proceedings 2001 IEEE international conference on data mining. IEEE, 369\u2013376."},{"key":"e_1_3_2_1_23_1","volume-title":"Mining customer knowledge for product line and brand extension in retailing. Expert systems with Applications 34, 3","author":"Liao Shu-Hsien","year":"2008","unstructured":"Shu-Hsien Liao , Chyuan-Meei Chen , and Chung-Hsin Wu. 2008. Mining customer knowledge for product line and brand extension in retailing. Expert systems with Applications 34, 3 ( 2008 ), 1763\u20131776. Shu-Hsien Liao, Chyuan-Meei Chen, and Chung-Hsin Wu. 2008. Mining customer knowledge for product line and brand extension in retailing. Expert systems with Applications 34, 3 (2008), 1763\u20131776."},{"key":"e_1_3_2_1_24_1","unstructured":"Bing Liu Wynne Hsu Yiming Ma 1998. Integrating classification and association rule mining.. In Kdd Vol.\u00a098. 80\u201386.  Bing Liu Wynne Hsu Yiming Ma 1998. Integrating classification and association rule mining.. In Kdd Vol.\u00a098. 80\u201386."},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1109\/TKDE.2005.66"},{"key":"e_1_3_2_1_26_1","unstructured":"S Neelamegam and E Ramaraj. 2013. Classification algorithm in data mining: An overview. International Journal of P2P Network Trends and Technology (IJPTT) 4 8(2013) 369\u2013374.  S Neelamegam and E Ramaraj. 2013. Classification algorithm in data mining: An overview. International Journal of P2P Network Trends and Technology (IJPTT) 4 8(2013) 369\u2013374."},{"key":"e_1_3_2_1_27_1","volume-title":"Application of data mining techniques in customer relationship management: A literature review and classification. Expert systems with applications 36, 2","author":"Ngai WT","year":"2009","unstructured":"Eric\u00a0 WT Ngai , Li Xiu , and Dorothy\u00a0 CK Chau . 2009. Application of data mining techniques in customer relationship management: A literature review and classification. Expert systems with applications 36, 2 ( 2009 ), 2592\u20132602. Eric\u00a0WT Ngai, Li Xiu, and Dorothy\u00a0CK Chau. 2009. Application of data mining techniques in customer relationship management: A literature review and classification. Expert systems with applications 36, 2 (2009), 2592\u20132602."},{"key":"e_1_3_2_1_28_1","volume-title":"Analysis of Association Between Students\u2019 Mathematics Test Results Using Association Rule Mining. In 2018 International Conference on Platform Technology and Service (PlatCon). IEEE, 1\u20136.","author":"Park SungSik","year":"2018","unstructured":"SungSik Park and Young\u00a0 B Park . 2018 . Analysis of Association Between Students\u2019 Mathematics Test Results Using Association Rule Mining. In 2018 International Conference on Platform Technology and Service (PlatCon). IEEE, 1\u20136. SungSik Park and Young\u00a0B Park. 2018. Analysis of Association Between Students\u2019 Mathematics Test Results Using Association Rule Mining. In 2018 International Conference on Platform Technology and Service (PlatCon). IEEE, 1\u20136."},{"key":"e_1_3_2_1_29_1","doi-asserted-by":"publisher","DOI":"10.1109\/TFUZZ.2014.2336263"},{"key":"e_1_3_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.asoc.2013.11.009"},{"key":"e_1_3_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.3390\/a13110299"},{"key":"e_1_3_2_1_32_1","doi-asserted-by":"publisher","DOI":"10.5120\/5814-8122"},{"key":"e_1_3_2_1_33_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.knosys.2020.106586"},{"key":"e_1_3_2_1_34_1","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2019.2933361"},{"key":"e_1_3_2_1_35_1","volume-title":"Proceedings of the 4th international conference on the practical applications of knowledge discovery and data mining, Vol.\u00a01. Springer-Verlag London, UK.","author":"Wirth R\u00fcdiger","year":"2000","unstructured":"R\u00fcdiger Wirth and Jochen Hipp . 2000 . CRISP-DM: Towards a standard process model for data mining . In Proceedings of the 4th international conference on the practical applications of knowledge discovery and data mining, Vol.\u00a01. Springer-Verlag London, UK. R\u00fcdiger Wirth and Jochen Hipp. 2000. CRISP-DM: Towards a standard process model for data mining. In Proceedings of the 4th international conference on the practical applications of knowledge discovery and data mining, Vol.\u00a01. Springer-Verlag London, UK."},{"key":"e_1_3_2_1_36_1","doi-asserted-by":"publisher","DOI":"10.1137\/1.9781611972733.40"}],"event":{"name":"ICFNDS 2021: The 5th International Conference on Future Networks & Distributed Systems","acronym":"ICFNDS 2021","location":"Dubai United Arab Emirates"},"container-title":["The 5th International Conference on Future Networks & Distributed Systems"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3508072.3508098","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3508072.3508098","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T20:12:30Z","timestamp":1750191150000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3508072.3508098"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,12,15]]},"references-count":36,"alternative-id":["10.1145\/3508072.3508098","10.1145\/3508072"],"URL":"https:\/\/doi.org\/10.1145\/3508072.3508098","relation":{},"subject":[],"published":{"date-parts":[[2021,12,15]]},"assertion":[{"value":"2022-04-13","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}