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In this study, social role theory and socioemotional selectivity theory are applied to understand the role of age (younger and older), biological (male and female) and cultural (masculinity and femininity) gender, and the four dimensions of privacy concern-collection, secondary use, unauthorized access, and error-on initial trust and the corresponding decrease in trust associated with the three trust beliefs of ability, benevolence, and integrity. A scenario-based approach is used to focus on a case study of an insider breach. The findings also provide helpful insights into the comparative roles of trust builders (e.g., reputation and design) and trust crashers (e.g., privacy concerns) in the process of trust building and trust decrease in different demographics (e.g., older and younger, males and females) for overall trust and trusting beliefs. Theoretical, managerial, and social implications are discussed.<\/jats:p>","DOI":"10.1145\/3508484.3508487","type":"journal-article","created":{"date-parts":[[2021,12,29]],"date-time":"2021-12-29T23:27:54Z","timestamp":1640820474000},"page":"9-44","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":12,"title":["Do You Still Trust?"],"prefix":"10.1145","volume":"52","author":[{"given":"Gaurav","family":"Bansal","sequence":"first","affiliation":[{"name":"University of Wisconsin - Green Bay"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Merrill","family":"Warkentin","sequence":"additional","affiliation":[{"name":"Mississippi State University"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2021,12,29]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.25300\/MISQ\/2017\/41.3.10"},{"issue":"1","key":"e_1_2_1_2_1","first-page":"12","article-title":"Online privacy: A global and ageless concern","volume":"48","author":"Anonymous","year":"2014","journal-title":"Information Management Journal"},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.12.040"},{"key":"e_1_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222240404"},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1464-0597.2010.00427.x"},{"key":"e_1_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2016.1232981"},{"key":"e_1_2_1_7_1","article-title":"Restoring trust after an insider breach: Both the genders matter-CEOs and users","author":"Bansal G.","year":"2019","journal-title":"Journal of Computer Information Systems, published online, 1--19."},{"key":"e_1_2_1_8_1","volume-title":"the proceedings of the 5th Midwest Association for Information Systems Conference","author":"Bansal G.","year":"2010"},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1080\/08874417.2014.11645737"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2010.01.010"},{"key":"e_1_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1057\/ejis.2014.41"},{"key":"e_1_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2015.01.009"},{"key":"e_1_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2015.08.001"},{"key":"e_1_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.3758\/s13421-016-0612-0"},{"key":"e_1_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cose.2013.05.006"},{"key":"e_1_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.17705\/1jais.00506"},{"key":"e_1_2_1_17_1","doi-asserted-by":"publisher","DOI":"10.5555\/2208940.2208951"},{"key":"e_1_2_1_18_1","volume-title":"Warriors and worriers: The survival of the sexes","author":"Benenson J. 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