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Often these attempts are local where each agency, city, municipality, or even a single department develops its own solutions. However, it is difficult to scale these up to broader contexts, e.g., governmental or regional level since they are designed for local needs. From this perspective, top-down initiatives, such as the use of common platforms, may result in more benefits. In this paper, we study a government-initiated platform for citizen-civil servant messaging in eight municipalities, each autonomously making decisions related to their service provision. The municipalities got a shared grant to co-tailor the platform to save resources and to learn together how to make best out of it and avoid possible problems. We study why this joint endeavor turned out to be difficult by utilizing the windows of opportunity theory as a research lens. 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