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These external services may be credit card transactions, medical consultations, census data collection, voter registration, etc. Although the data is ostensibly collected to provide citizens with better services, the privacy of the individual is inevitably put at risk. With the growing reach of the Internet and the volume of data being generated, data protection and, specifically, preserving the privacy of individuals, have become particularly important. In this article we discuss the data privacy concepts using two fictitious characters, Swara and Betaal, and their interactions with a fictitious entity, namely Asha Hospital.<\/jats:p>","DOI":"10.1145\/3546934","type":"journal-article","created":{"date-parts":[[2022,7,26]],"date-time":"2022-07-26T16:36:18Z","timestamp":1658853378000},"page":"41-87","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":6,"title":["Privacy of Personal Information"],"prefix":"10.1145","volume":"20","author":[{"given":"Sutapa","family":"Mondal","sequence":"first","affiliation":[{"name":"TCS Research, Tata Consultancy Services Ltd."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mangesh S.","family":"Gharote","sequence":"additional","affiliation":[{"name":"TCS Research, Tata Consultancy Services Ltd."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sachin P.","family":"Lodha","sequence":"additional","affiliation":[{"name":"TCS Research, Tata Consultancy Services Ltd."}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2022,7,26]]},"reference":[{"key":"e_1_2_1_1_1","article-title":"Approximation algorithms for k-anonymity","author":"Aggarwal G.","year":"2005","unstructured":"Aggarwal, G., Feder, T., Kenthapadi, K., Motwani, R., Panigrahy, R., Thomas, D., Zhu, A. 2005. 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