{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T05:00:21Z","timestamp":1750309221562,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":32,"publisher":"ACM","license":[{"start":{"date-parts":[[2022,7,16]],"date-time":"2022-07-16T00:00:00Z","timestamp":1657929600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2022,7,16]]},"DOI":"10.1145\/3556089.3556094","type":"proceedings-article","created":{"date-parts":[[2022,11,30]],"date-time":"2022-11-30T22:51:32Z","timestamp":1669848692000},"page":"1-5","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Corporate Communication Strategies of Chinese E-Commerce Platforms: A Content Analysis of Tmall's Posts on Social Media During Singles' Day Period"],"prefix":"10.1145","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0427-3017","authenticated-orcid":false,"given":"Fangfang","family":"Chen","sequence":"first","affiliation":[{"name":"The Hong Kong Polytechnic University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Runtong","family":"Ma","sequence":"additional","affiliation":[{"name":"The University of Hong Kong, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2022,11,30]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"European Journal of Marketing","author":"Kaplan M.D.","year":"2010","unstructured":"Kaplan , M.D. , , Branding places : applying brand personality concept to cities . European Journal of Marketing , 2010 . Kaplan, M.D., , Branding places: applying brand personality concept to cities. European Journal of Marketing, 2010."},{"key":"e_1_3_2_1_2_1","author":"Yin X.","year":"2019","unstructured":"Yin , X. , J. Chen , and J. Li , Rural innovation system: Revitalize the countryside for a sustainable development. Journal of Rural Studies , 2019 . Yin, X., J. Chen, and J. Li, Rural innovation system: Revitalize the countryside for a sustainable development. Journal of Rural Studies, 2019.","journal-title":"Journal of Rural Studies"},{"key":"e_1_3_2_1_3_1","first-page":"65","author":"Wang W.","year":"2017","unstructured":"Wang , W. and Q. Feng , Social media marketing: a call for attention on the nature of marketing. Tsinghua Business Review , 2017 . 3: p. 65 - 77 . Wang, W. and Q. Feng, Social media marketing: a call for attention on the nature of marketing. Tsinghua Business Review, 2017. 3: p. 65-77.","journal-title":"Tsinghua Business Review"},{"key":"e_1_3_2_1_4_1","first-page":"68","volume-title":"International Journal of Online Marketing (IJOM)","author":"Han K.J.","year":"2013","unstructured":"Han , K.J. and C. -H. Cho, Twitter as a tool for corporate communication: exploring interactive communication patterns between fortune 500 companies and Twitter users . International Journal of Online Marketing (IJOM) , 2013 . 3(4): p. 68 - 83 . Han, K.J. and C.-H. Cho, Twitter as a tool for corporate communication: exploring interactive communication patterns between fortune 500 companies and Twitter users. International Journal of Online Marketing (IJOM), 2013. 3(4): p. 68-83."},{"key":"e_1_3_2_1_5_1","unstructured":"Beattie A.C. Twitter vs. Weibo: How the world's leading microblog platforms stack up. 2012; Available from: https:\/\/adage.com\/article\/digital\/twitter-weibo-world-s-leading-microblog-platforms-stack\/237231.  Beattie A.C. Twitter vs. Weibo: How the world's leading microblog platforms stack up. 2012; Available from: https:\/\/adage.com\/article\/digital\/twitter-weibo-world-s-leading-microblog-platforms-stack\/237231."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/1553118X.2014.886251"},{"key":"e_1_3_2_1_7_1","unstructured":"Nooruddin Z. and L. Zhang. 7 steps to Weibo success. . 2012; Available from: https:\/\/www.chinabusinessreview.com\/7-steps-to-weibo-success\/.  Nooruddin Z. and L. Zhang. 7 steps to Weibo success. . 2012; Available from: https:\/\/www.chinabusinessreview.com\/7-steps-to-weibo-success\/."},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1108\/13632541011017816"},{"key":"e_1_3_2_1_9_1","author":"Tsai W.H.S.","year":"2012","unstructured":"Tsai , W.H.S. and L.R. Men , Cultural values reflected in corporate pages on popular social network sites in China and the United States. Journal of Research in Interactive Marketing , 2012 . Tsai, W.H.S. and L.R. Men, Cultural values reflected in corporate pages on popular social network sites in China and the United States. Journal of Research in Interactive Marketing, 2012.","journal-title":"Journal of Research in Interactive Marketing"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"crossref","first-page":"e0240303","DOI":"10.1371\/journal.pone.0240303","author":"Ngai C.S.B.","year":"2020","unstructured":"Ngai , C.S.B. , R.G. Singh , and W. Lu , Exploring drivers for public engagement in social media communication with medical social influencers in China. PloS one , 2020 . 15(10): p. e0240303 . Ngai, C.S.B., R.G. Singh, and W. Lu, Exploring drivers for public engagement in social media communication with medical social influencers in China. PloS one, 2020. 15(10): p. e0240303.","journal-title":"PloS one"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1080\/17544750.2018.1528292"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jcps.2011.10.003"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1108\/JCOM-01-2013-0004"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1177\/2329488415581151"},{"key":"e_1_3_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1108\/13563280510630098"},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1080\/1062726X.2018.1498341"},{"key":"e_1_3_2_1_17_1","volume-title":"Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. Public relations review","author":"Schultz F.","year":"2011","unstructured":"Schultz , F. , S. Utz , and A. G\u00f6ritz , Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. Public relations review , 2011 . 37(1): p. 20-27. Schultz, F., S. Utz, and A. G\u00f6ritz, Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. Public relations review, 2011. 37(1): p. 20-27."},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2016.10.003"},{"key":"e_1_3_2_1_19_1","first-page":"561","volume-title":"Media Psychology","author":"Kang H.","year":"2016","unstructured":"Kang , H. and SS Sundar, When self is the source: Effects of media customisation on message processing . Media Psychology , 2016 . 19(4): p. 561 - 588 . Kang, H. and SS Sundar, When self is the source: Effects of media customisation on message processing. Media Psychology, 2016. 19(4): p. 561-588."},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-44700-1_11"},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1509\/jm.16.0044"},{"key":"e_1_3_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.pubrev.2017.05.002"},{"key":"e_1_3_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2016.07.006"},{"key":"e_1_3_2_1_24_1","volume-title":"English in advertising : a linguistic study of advertising in Great Britain","author":"Leech G.N.","year":"1966","unstructured":"Leech , G.N. , English in advertising : a linguistic study of advertising in Great Britain . 1966 , London : London : Longmans . Leech, G.N., English in advertising : a linguistic study of advertising in Great Britain. 1966, London: London : Longmans."},{"key":"e_1_3_2_1_25_1","author":"Zhang J.","year":"2020","unstructured":"Zhang , J. and M. Du , Utilisation and effectiveness of social media message strategy: how B2B brands differ from B2C brands. Journal of Business & Industrial Marketing , 2020 . Zhang, J. and M. Du, Utilisation and effectiveness of social media message strategy: how B2B brands differ from B2C brands. Journal of Business & Industrial Marketing, 2020.","journal-title":"Journal of Business & Industrial Marketing"},{"key":"e_1_3_2_1_26_1","doi-asserted-by":"crossref","unstructured":"Halliday M.A.K. An introduction to functional grammar. 2014: Routledge.  Halliday M.A.K. An introduction to functional grammar. 2014: Routledge.","DOI":"10.4324\/9780203783771"},{"key":"e_1_3_2_1_27_1","unstructured":"Cornelissen J. Corporate communication: A guide to theory and practice. 2020: Sage.  Cornelissen J. Corporate communication: A guide to theory and practice. 2020: Sage."},{"key":"e_1_3_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-981-10-3994-2_1"},{"key":"e_1_3_2_1_29_1","unstructured":"NetEconomics. Weibo 2020 User Development Report. 2021; Available from: https:\/\/data.weibo.com\/report\/reportDetail?id=456.  NetEconomics. Weibo 2020 User Development Report. 2021; Available from: https:\/\/data.weibo.com\/report\/reportDetail?id=456."},{"key":"e_1_3_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1108\/APJML-10-2015-0154"},{"key":"e_1_3_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(00)00049-5"},{"key":"e_1_3_2_1_32_1","first-page":"441","volume-title":"Public Relations Review","author":"Kim C.","year":"2017","unstructured":"Kim , C. and S. -U. Yang , Like, comment , and share on Facebook: How each behavior differs from the other . Public Relations Review , 2017 . 43(2): p. 441 - 449 . Kim, C. and S.-U. Yang, Like, comment, and share on Facebook: How each behavior differs from the other. Public Relations Review, 2017. 43(2): p. 441-449."}],"event":{"name":"ICEME 2022: 2022 13th International Conference on E-business, Management and Economics","acronym":"ICEME 2022","location":"Beijing China"},"container-title":["2022 13th International Conference on E-business, Management and Economics"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3556089.3556094","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3556089.3556094","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T23:44:03Z","timestamp":1750290243000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3556089.3556094"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,7,16]]},"references-count":32,"alternative-id":["10.1145\/3556089.3556094","10.1145\/3556089"],"URL":"https:\/\/doi.org\/10.1145\/3556089.3556094","relation":{},"subject":[],"published":{"date-parts":[[2022,7,16]]},"assertion":[{"value":"2022-11-30","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}