{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,14]],"date-time":"2026-03-14T00:28:21Z","timestamp":1773448101608,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":18,"publisher":"ACM","license":[{"start":{"date-parts":[[2022,7,16]],"date-time":"2022-07-16T00:00:00Z","timestamp":1657929600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2022,7,16]]},"DOI":"10.1145\/3556089.3556181","type":"proceedings-article","created":{"date-parts":[[2022,11,30]],"date-time":"2022-11-30T22:51:32Z","timestamp":1669848692000},"page":"52-58","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":5,"title":["The impact of User Generated Content community marketing and network interaction in Xiaohongshu APP on consumers' purchase intention"],"prefix":"10.1145","author":[{"given":"Chuhan","family":"Zhu","sequence":"first","affiliation":[{"name":"Zhejiang Gongshang University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Limin","family":"Zhang","sequence":"additional","affiliation":[{"name":"Zhejiang Gongshang University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2022,11,30]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"Research on content Operation of Online Shopping Community Xiaohongshu. Master's Thesis","author":"Yang M.","year":"2018","unstructured":"Yang , M. 2018. Research on content Operation of Online Shopping Community Xiaohongshu. Master's Thesis , Anhui University) . https:\/\/kns.cnki.net\/KCMS\/detail\/detail.aspx?dbname=CMFD 2018 02&filename=1018087885.nh Yang, M. 2018. Research on content Operation of Online Shopping Community Xiaohongshu. Master's Thesis, Anhui University). https:\/\/kns.cnki.net\/KCMS\/detail\/detail.aspx?dbname=CMFD201802&filename=1018087885.nh"},{"key":"e_1_3_2_1_2_1","volume-title":"Master's thesis","author":"Wei Q.","year":"2019","unstructured":"Wei , Q. 2018.Research on the impact of UGC community user experience of cross-border e-commerce on consumers' purchase intention . Master's thesis , Jinan University .https:\/\/kns.cnki.net\/KCMS\/detail\/detail.aspx?dbname=CMFD 2019 01&filename=1018888518.nh Wei, Q.2018.Research on the impact of UGC community user experience of cross-border e-commerce on consumers' purchase intention . Master's thesis, Jinan University.https:\/\/kns.cnki.net\/KCMS\/detail\/detail.aspx?dbname=CMFD201901&filename=1018888518.nh"},{"key":"e_1_3_2_1_3_1","volume-title":"Research on the influence of UGC community Shopping Website on users' purchase Intention Master's thesis","author":"Sun S.","year":"2018","unstructured":"Sun , S. 2017. Research on the influence of UGC community Shopping Website on users' purchase Intention Master's thesis , Nanchang University .https:\/\/kns.cnki.net\/KCMS\/detail\/detail.aspx?dbname=CMFD 2018 01&file name=1017239685.nh Sun, S.2017. Research on the influence of UGC community Shopping Website on users' purchase Intention Master's thesis, Nanchang University.https:\/\/kns.cnki.net\/KCMS\/detail\/detail.aspx?dbname=CMFD201801&file name=1017239685.nh"},{"key":"e_1_3_2_1_4_1","unstructured":"Jiang L Wang Y&Sun Y.2021.Research on the realization path of user perceived value driven by UGC in mobile e-commerce. The northern economic and trade. (05) 53-56.  Jiang L Wang Y&Sun Y.2021.Research on the realization path of user perceived value driven by UGC in mobile e-commerce. The northern economic and trade. (05) 53-56."},{"key":"e_1_3_2_1_5_1","unstructured":"Liu Y Guo C. & Fang Y.2020. Research on enterprise pricing Strategy under the influence of social network word of mouth communication. Price theory and practice (08) 132-135+178. doi: 10.19851\/j.cnki.cn11-1010\/f.2020.08.326. < \/bib>    10.19851\/j.cnki.cn11-1010\nLiu Y Guo C. & Fang Y.2020. Research on enterprise pricing Strategy under the influence of social network word of mouth communication. Price theory and practice (08) 132-135+178. doi: 10.19851\/j.cnki.cn11-1010\/f.2020.08.326. < \/bib>"},{"key":"e_1_3_2_1_6_1","unstructured":"Ma L. 2014. Dynamic mechanism analysis of online word of mouth and purchase intention in social networks. Modern Information technology (03) 41-46. < \/bib>  Ma L. 2014. Dynamic mechanism analysis of online word of mouth and purchase intention in social networks. Modern Information technology (03) 41-46. < \/bib>"},{"key":"e_1_3_2_1_7_1","volume-title":"The influence of online interaction on perceived trust in social media. Electronic commerce (6), 72-75. The doi: 10.14011 \/ j.carol carroll nki DZSW","author":"Qian J.","year":"2019","unstructured":"Qian , J. & Ye, C. 2019. The influence of online interaction on perceived trust in social media. Electronic commerce (6), 72-75. The doi: 10.14011 \/ j.carol carroll nki DZSW . 2019 .06.031. < \/bib> Qian, J. & Ye, C.2019. The influence of online interaction on perceived trust in social media. Electronic commerce (6), 72-75. The doi: 10.14011 \/ j.carol carroll nki DZSW. 2019.06.031. < \/bib>"},{"key":"e_1_3_2_1_8_1","volume-title":"X.2021. Influence and responsibility of \"opinion leaders\" in the era of We Media","author":"Wei","year":"2021","unstructured":"Wei , g. & Yang , X.2021. Influence and responsibility of \"opinion leaders\" in the era of We Media . Publishing Wide Angle ( 17),82-84. doi:10.16491\/j.cnki.cn45-1216\/g2. 2021 .17.023. 10.16491\/j.cnki.cn45-1216 Wei, g. & Yang, X.2021. Influence and responsibility of \"opinion leaders\" in the era of We Media. Publishing Wide Angle (17),82-84. doi:10.16491\/j.cnki.cn45-1216\/g2.2021.17.023."},{"key":"e_1_3_2_1_9_1","unstructured":"Wang C.2019. Research on the impact of customer experience on customer loyalty in e-commerce environment. The marketing world (35) 208-209. < \/bib>  Wang C.2019. Research on the impact of customer experience on customer loyalty in e-commerce environment. The marketing world (35) 208-209. < \/bib>"},{"key":"e_1_3_2_1_10_1","unstructured":"Jinglei S. Cheng Y. & Ming C.2022. The impact of visual information on consumers in online reviews. Economics and Management (01) 26-33. < \/bib>  Jinglei S. Cheng Y. & Ming C.2022. The impact of visual information on consumers in online reviews. Economics and Management (01) 26-33. < \/bib>"},{"key":"e_1_3_2_1_11_1","volume-title":"Research on the influence of virtual community network interaction on consumers' purchase intention. Market research (04), 14-17. Doi: 10.13999 \/ j.carol carroll nki scyj","author":"Zeng J.","year":"2019","unstructured":"Zeng , J. 2019. Research on the influence of virtual community network interaction on consumers' purchase intention. Market research (04), 14-17. Doi: 10.13999 \/ j.carol carroll nki scyj . 2019 .04.005. < \/bib> Zeng, J.2019. Research on the influence of virtual community network interaction on consumers' purchase intention. Market research (04), 14-17. Doi: 10.13999 \/ j.carol carroll nki scyj. 2019.04.005. < \/bib>"},{"key":"e_1_3_2_1_12_1","article-title":"The correlation between interactive marketing and consumers' purchasing motivation and purchasing intention: A case study of online shopping","author":"Jian J.","year":"2014","unstructured":"Jian , J. & Guo, P. 2014 . The correlation between interactive marketing and consumers' purchasing motivation and purchasing intention: A case study of online shopping . Journal of Dalian University (02),19-27. < \/bib> Jian, J. & Guo, P.2014. The correlation between interactive marketing and consumers' purchasing motivation and purchasing intention: A case study of online shopping. Journal of Dalian University (02),19-27. < \/bib>","journal-title":"Journal of Dalian University (02),19-27. < \/bib>"},{"key":"e_1_3_2_1_13_1","volume-title":"Thinking and construction of college students' online trust from the perspective of new media. Popular science education (science) (9), 148 + 199. Doi: 10.16728 \/ j.carol carroll nki KXDZ","author":"Tian M.","year":"2019","unstructured":"Tian , M. & Li, Q. 2019. Thinking and construction of college students' online trust from the perspective of new media. Popular science education (science) (9), 148 + 199. Doi: 10.16728 \/ j.carol carroll nki KXDZ . 2019 .09.133. < \/bib> Tian, M. & Li, Q.2019. Thinking and construction of college students' online trust from the perspective of new media. Popular science education (science) (9), 148 + 199. Doi: 10.16728 \/ j.carol carroll nki KXDZ. 2019.09.133. < \/bib>"},{"key":"e_1_3_2_1_14_1","unstructured":"Hanson W. 2000.\u00a0Principles of Internet Marketing. South-Western College Pub.  Hanson W. 2000.\u00a0Principles of Internet Marketing. South-Western College Pub."},{"key":"e_1_3_2_1_15_1","unstructured":"Chatterjee P. 2001. Online reviews: do consumers use them?.\u00a0Advances in Consumer Research \u00a028.  Chatterjee P. 2001. Online reviews: do consumers use them?.\u00a0Advances in Consumer Research \u00a028."},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0007-6813(02)00222-7"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"crossref","unstructured":"Dellarocas C. 2003. The digitization of word of mouth: promise and challenges of online feedback mechanisms. Working studys. < \/bib>  Dellarocas C. 2003. The digitization of word of mouth: promise and challenges of online feedback mechanisms. Working studys. < \/bib>","DOI":"10.2139\/ssrn.393042"},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.70.3.074"}],"event":{"name":"ICEME 2022: 2022 13th International Conference on E-business, Management and Economics","location":"Beijing China","acronym":"ICEME 2022"},"container-title":["2022 13th International Conference on E-business, Management and Economics"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3556089.3556181","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3556089.3556181","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T19:00:00Z","timestamp":1750186800000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3556089.3556181"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,7,16]]},"references-count":18,"alternative-id":["10.1145\/3556089.3556181","10.1145\/3556089"],"URL":"https:\/\/doi.org\/10.1145\/3556089.3556181","relation":{},"subject":[],"published":{"date-parts":[[2022,7,16]]},"assertion":[{"value":"2022-11-30","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}