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Analyzing the spread of information (\n            <jats:italic>aka<\/jats:italic>\n            diffusion) has brought forth multiple research areas such as modelling user engagement, determining emerging topics, forecasting the virality of online posts and predicting information cascades. Despite such ever-increasing interest, there remains a vacuum among easy-to-use interfaces for large-scale visualization of diffusion models. In this article, we introduce\n            <jats:monospace>\n              <jats:bold>DiVA<\/jats:bold>\n            <\/jats:monospace>\n            \u2014\n            <jats:bold>Di<\/jats:bold>\n            ffusion\n            <jats:bold>V<\/jats:bold>\n            isualization and\n            <jats:bold>A<\/jats:bold>\n            nalysis, a tool that provides a scalable web interface and extendable APIs to analyze various diffusion trends on networks.\n            <jats:monospace>DiVA<\/jats:monospace>\n            uniquely offers support for simultaneous comparison of two competing diffusion models and even the comparison with the ground-truth results, which help develop a coherent understanding of real-world scenarios. Along with performing an exhaustive feature comparison and system evaluation of\n            <jats:monospace>DiVA<\/jats:monospace>\n            against publicly-available web interfaces for information diffusion, we conducted a user study to understand the strengths and limitations of\n            <jats:monospace>DiVA<\/jats:monospace>\n            . We noticed that evaluators had a seamless user experience, especially when analyzing diffusion on\n            <jats:italic>large<\/jats:italic>\n            networks.\n          <\/jats:p>","DOI":"10.1145\/3558771","type":"journal-article","created":{"date-parts":[[2022,8,24]],"date-time":"2022-08-24T11:13:06Z","timestamp":1661339586000},"page":"1-33","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":6,"title":["DiVA: A Scalable, Interactive and Customizable Visual Analytics Platform for Information Diffusion on Large Networks"],"prefix":"10.1145","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5205-8269","authenticated-orcid":false,"given":"Dhruv","family":"Sehnan","sequence":"first","affiliation":[{"name":"IIIT Delhi, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2993-0063","authenticated-orcid":false,"given":"Vasu","family":"Goel","sequence":"additional","affiliation":[{"name":"IIIT Delhi, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2668-5581","authenticated-orcid":false,"given":"Sarah","family":"Masud","sequence":"additional","affiliation":[{"name":"IIIT Delhi, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3143-8641","authenticated-orcid":false,"given":"Chhavi","family":"Jain","sequence":"additional","affiliation":[{"name":"IIIT Delhi, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0769-6381","authenticated-orcid":false,"given":"Vikram","family":"Goyal","sequence":"additional","affiliation":[{"name":"IIIT Delhi, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0210-0369","authenticated-orcid":false,"given":"Tanmoy","family":"Chakraborty","sequence":"additional","affiliation":[{"name":"IIIT Delhi, India"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2023,2,24]]},"reference":[{"key":"e_1_3_3_2_2","doi-asserted-by":"publisher","DOI":"10.2307\/2529951"},{"key":"e_1_3_3_3_2","doi-asserted-by":"publisher","DOI":"10.1109\/TETC.2015.2398353"},{"key":"e_1_3_3_4_2","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2017.2720187"},{"issue":"1","key":"e_1_3_3_5_2","first-page":"16","article-title":"Analysis of online social network connections for identification of influential users: Survey and open research issues","volume":"51","author":"Al-Garadi Mohammed Ali","year":"2018","unstructured":"Mohammed Ali Al-Garadi, Kasturi Dewi Varathan, Sri Devi Ravana, Ejaz Ahmed, Ghulam Mujtaba, Muhammad Usman Shahid Khan, and Samee U. 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