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It analyses the municipal adoption curves of websites, Twitter, and YouTube, relating to DOI theory. Survival analysis is conducted of Twitter and YouTube adoption by municipalities, assessing the relationship between technology adoption and organizational and environmental factors. Additional survival analysis is conducted of the relationship between municipal adoption, media coverage of the technology, and user engagement with the technology. Media coverage appears to be a strong predictor for municipal adoption of websites, Twitter, and YouTube, as well as the level of user engagement. Twitter was adopted the fastest by municipalities, followed at a greater distance by website and YouTube adoption. Other findings include that municipalities already using YouTube were quicker to adopt Twitter, but not the other way around. 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