{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,6]],"date-time":"2026-04-06T21:34:56Z","timestamp":1775511296732,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":58,"publisher":"ACM","license":[{"start":{"date-parts":[[2022,8,26]],"date-time":"2022-08-26T00:00:00Z","timestamp":1661472000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"name":"Industrial University of Ho Chi Minh City"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022,8,26]]},"DOI":"10.1145\/3564858.3564924","type":"proceedings-article","created":{"date-parts":[[2022,12,8]],"date-time":"2022-12-08T15:14:57Z","timestamp":1670512497000},"page":"426-432","source":"Crossref","is-referenced-by-count":1,"title":["Why Do People Share Viral Videos on Facebook in Viet Nam?"],"prefix":"10.1145","author":[{"given":"Cuong Quoc","family":"Nguyen","sequence":"first","affiliation":[{"name":"Faculty of Commerce and Toursim, Industrial University of Ho Chi Minh City, Viet Nam"}]},{"given":"Trang Thi Thanh","family":"Le","sequence":"additional","affiliation":[{"name":"Department of Business Studies, HELP University, Malaysia"}]}],"member":"320","published-online":{"date-parts":[[2022,12,8]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"Sound and Mobilization: A Facebook IQ Mobile Video Study. (2022). Retrieved","author":"Sight","year":"2022","unstructured":"Sight , Sound and Mobilization: A Facebook IQ Mobile Video Study. (2022). Retrieved 20 April 2022 , from https:\/\/www.facebook.com\/business\/news\/insights\/sight-sound-and-mobilization Sight, Sound and Mobilization: A Facebook IQ Mobile Video Study. (2022). Retrieved 20 April 2022, from https:\/\/www.facebook.com\/business\/news\/insights\/sight-sound-and-mobilization"},{"key":"e_1_3_2_1_2_1","volume-title":"Retrieved","author":"Nielsen","year":"2022","unstructured":"Nielsen ( 2022 ). Retrieved 20 April 2022, from https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/3\/2019\/04\/Know-Act-Grow-nov-2014.pdf Nielsen (2022). Retrieved 20 April 2022, from https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/3\/2019\/04\/Know-Act-Grow-nov-2014.pdf"},{"key":"e_1_3_2_1_3_1","volume-title":"Retrieved","author":"Asia's Most Watched You","year":"2022","unstructured":"Asia's Most Watched You Tube Ads for November 2016. ( 2022 ). Retrieved 20 April 2022, from https:\/\/www.brandinginasia.com\/most-watched-november\/ Asia's Most Watched YouTube Ads for November 2016. (2022). Retrieved 20 April 2022, from https:\/\/www.brandinginasia.com\/most-watched-november\/"},{"key":"e_1_3_2_1_4_1","volume-title":"A study on the attitude of customer towards viral video advertising on social media: A case study in Viet Nam.\u00a0The International Journal of Engineering and Science,\u00a07(6), 54-60","author":"Wang S. L.","year":"2018","unstructured":"Wang , S. L. , & Lan , N. T. N. ( 2018 ). A study on the attitude of customer towards viral video advertising on social media: A case study in Viet Nam.\u00a0The International Journal of Engineering and Science,\u00a07(6), 54-60 . Wang, S. L., & Lan, N. T. N. (2018). A study on the attitude of customer towards viral video advertising on social media: A case study in Viet Nam.\u00a0The International Journal of Engineering and Science,\u00a07(6), 54-60."},{"key":"e_1_3_2_1_5_1","volume-title":"Emotion and virality: what makes online content go viral?.\u00a0NIM Marketing Intelligence Review,\u00a05(1), 18","author":"Berger J.","year":"2013","unstructured":"Berger , J. , & Milkman , K. L. ( 2013 ). Emotion and virality: what makes online content go viral?.\u00a0NIM Marketing Intelligence Review,\u00a05(1), 18 . Berger, J., & Milkman, K. L. (2013). Emotion and virality: what makes online content go viral?.\u00a0NIM Marketing Intelligence Review,\u00a05(1), 18."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"crossref","unstructured":"Cruz D. and Fill C. 2008. Evaluating viral marketing: isolating the key criteria.\u00a0Marketing Intelligence & Planning.  Cruz D. and Fill C. 2008. Evaluating viral marketing: isolating the key criteria.\u00a0Marketing Intelligence & Planning.","DOI":"10.1108\/02634500810916690"},{"key":"e_1_3_2_1_7_1","first-page":"17","volume-title":"Heuristics and the law","author":"Engel H. I.","year":"2006","unstructured":"Engel , H. I. ( 2006 ). Heuristics and the law . Cambridge , pp. 17 - 41 . Engel, H. I. (2006). Heuristics and the law. Cambridge, pp. 17-41."},{"issue":"1","key":"e_1_3_2_1_8_1","first-page":"1","article-title":"Viral marketing","volume":"1","author":"Jurvetson S.","year":"1997","unstructured":"Jurvetson , S. and Draper , T. , 1997 . Viral marketing . Netscape M-Files , 1 ( 1 ), pp. 1 - 20 . Jurvetson, S. and Draper, T., 1997. Viral marketing. Netscape M-Files, 1(1), pp.1-20.","journal-title":"Netscape M-Files"},{"key":"e_1_3_2_1_9_1","volume-title":"Best practices in viral marketing.\u00a0Aalto University School Of Economics","author":"Rodi\u0107 N.","year":"2012","unstructured":"Rodi\u0107 , N. , & Koivisto , E. ( 2012 ). Best practices in viral marketing.\u00a0Aalto University School Of Economics . Rodi\u0107, N., & Koivisto, E. (2012). Best practices in viral marketing.\u00a0Aalto University School Of Economics."},{"key":"e_1_3_2_1_10_1","volume-title":"Talk the network: a complex systems look at the underlying process","author":"Goldenberg J. L.","year":"2001","unstructured":"Goldenberg , J. L. ( 2001 ). Talk the network: a complex systems look at the underlying process Goldenberg, J. L. (2001). Talk the network: a complex systems look at the underlying process"},{"key":"e_1_3_2_1_11_1","volume-title":"Working Paper.","author":"De Bruyn A.","year":"2004","unstructured":"De Bruyn , A. , & Lilien , G. L. ( 2004 ). A multi-stage model of word of mouth through electronic referrals.\u00a0eBusiness Research Center , Working Paper. De Bruyn, A., & Lilien, G. L. (2004). A multi-stage model of word of mouth through electronic referrals.\u00a0eBusiness Research Center, Working Paper."},{"key":"e_1_3_2_1_12_1","first-page":"1","volume-title":"Marketing Today","author":"Wilson R.","year":"2000","unstructured":"Wilson , R. ( 2000 ). The six simple principles of viral marketing . Marketing Today , pp. 1 - 4 . 37. Wilson, R. (2000). The six simple principles of viral marketing. Marketing Today, pp. 1-4. 37."},{"key":"e_1_3_2_1_13_1","volume-title":"Viral marketing communication: The internet word-of-mouth.\u00a0Unpublished master's thesis","author":"Xavier L. J. W.","year":"2009","unstructured":"Xavier , L. J. W. , & Summer , G. Y. S. ( 2009 ). Viral marketing communication: The internet word-of-mouth.\u00a0Unpublished master's thesis , Blekinge Institute of Technology . Xavier, L. J. W., & Summer, G. Y. S. (2009). Viral marketing communication: The internet word-of-mouth.\u00a0Unpublished master's thesis, Blekinge Institute of Technology."},{"key":"e_1_3_2_1_14_1","volume-title":"A Study into the Effectiveness of Viral Marketing over the Internet","author":"Fairbank V.","year":"2008","unstructured":"Fairbank , V. ( 2008 ). A Study into the Effectiveness of Viral Marketing over the Internet . Cheltenham : University of Gloucestershire . Fairbank, V. (2008). A Study into the Effectiveness of Viral Marketing over the Internet. Cheltenham: University of Gloucestershire."},{"key":"e_1_3_2_1_15_1","volume-title":"Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly","author":"Scott D. M.","year":"2013","unstructured":"Scott , D. M. ( 2013 ), The New Rules of Marketing and PR: How to Use News Releases , Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly , Jonh Wiley & Sons . Scott, D. M. (2013), The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, Jonh Wiley & Sons."},{"key":"e_1_3_2_1_16_1","volume-title":"Total E-Mail Marketing","author":"Chaffey D.","year":"2003","unstructured":"Chaffey , D. ( 2003 ). Total E-Mail Marketing . Oxford : Butterworth Heinemann . Chaffey, D. (2003). Total E-Mail Marketing. Oxford: Butterworth Heinemann."},{"key":"e_1_3_2_1_17_1","volume-title":"Believe it or not: Factors influencing credibility on the Web.\u00a0Journal of the American society for information science and technology,\u00a053(2), 134-144","author":"Wathen C. N.","year":"2002","unstructured":"Wathen , C. N. , & Burkell , J. ( 2002 ). Believe it or not: Factors influencing credibility on the Web.\u00a0Journal of the American society for information science and technology,\u00a053(2), 134-144 . Wathen, C. N., & Burkell, J. (2002). Believe it or not: Factors influencing credibility on the Web.\u00a0Journal of the American society for information science and technology,\u00a053(2), 134-144."},{"key":"e_1_3_2_1_18_1","volume-title":"Overview of electronic commerce. In\u00a0Electronic commerce\u00a0(pp. 3-49)","author":"Turban E.","year":"2015","unstructured":"Turban , E. , King , D. , Lee , J. K. , Liang , T. P. , & Turban , D. C. ( 2015 ). Overview of electronic commerce. In\u00a0Electronic commerce\u00a0(pp. 3-49) . Springer , Cham . Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Overview of electronic commerce. In\u00a0Electronic commerce\u00a0(pp. 3-49). Springer, Cham."},{"key":"e_1_3_2_1_19_1","volume-title":"\u00a0Youtube: An insider's guide to climbing the charts. \" O'Reilly Media","author":"Lastufka A.","year":"2008","unstructured":"Lastufka , A. , & Dean , M. W. ( 2008 ). \u00a0Youtube: An insider's guide to climbing the charts. \" O'Reilly Media , Inc .\". Lastufka, A., & Dean, M. W. (2008).\u00a0Youtube: An insider's guide to climbing the charts. \" O'Reilly Media, Inc.\"."},{"key":"e_1_3_2_1_20_1","volume-title":"Critical commentary. The urban age: paradox and prospect.\u00a0Urban Studies,\u00a049(5), 931-943","author":"Gleeson B.","year":"2012","unstructured":"Gleeson , B. ( 2012 ). Critical commentary. The urban age: paradox and prospect.\u00a0Urban Studies,\u00a049(5), 931-943 . Gleeson, B. (2012). Critical commentary. The urban age: paradox and prospect.\u00a0Urban Studies,\u00a049(5), 931-943."},{"key":"e_1_3_2_1_21_1","volume-title":"Proceedings of International Conference on Multimedia Retrieval (pp. 193-200)","author":"Jiang L.","year":"2014","unstructured":"Jiang , L. , Miao , Y. , Yang , Y. , Lan , Z. , & Hauptmann , A. G. ( 2014 , April). Viral video style: A closer look at viral videos on youtube . In Proceedings of International Conference on Multimedia Retrieval (pp. 193-200) . Jiang, L., Miao, Y., Yang, Y., Lan, Z., & Hauptmann, A. G. (2014, April). Viral video style: A closer look at viral videos on youtube. In Proceedings of International Conference on Multimedia Retrieval (pp. 193-200)."},{"key":"e_1_3_2_1_22_1","volume-title":"Advertising in a competitive market: The role of product standards, customer learning, and switching costs.\u00a0Journal of Marketing research,\u00a050(4), 489-504","author":"Anderson E. T.","year":"2013","unstructured":"Anderson , E. T. , & Simester , D. ( 2013 ). Advertising in a competitive market: The role of product standards, customer learning, and switching costs.\u00a0Journal of Marketing research,\u00a050(4), 489-504 . Anderson, E. T., & Simester, D. (2013). Advertising in a competitive market: The role of product standards, customer learning, and switching costs.\u00a0Journal of Marketing research,\u00a050(4), 489-504."},{"key":"e_1_3_2_1_23_1","volume-title":"What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence.\u00a0Journal of Marketing,\u00a083(4), 1-20","author":"Tellis G. J.","year":"2019","unstructured":"Tellis , G. J. , MacInnis , D. J. , Tirunillai , S. , & Zhang , Y. ( 2019 ). What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence.\u00a0Journal of Marketing,\u00a083(4), 1-20 . Tellis, G. J., MacInnis, D. J., Tirunillai, S., & Zhang, Y. (2019). What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence.\u00a0Journal of Marketing,\u00a083(4), 1-20."},{"key":"e_1_3_2_1_24_1","volume-title":"\u00a0Maslow on management","author":"Maslow A. H.","year":"1998","unstructured":"Maslow , A. H. , Stephens , D. C. , & Heil , G. ( 1998 ). \u00a0Maslow on management . New York : John Wiley . Maslow, A. H., Stephens, D. C., & Heil, G. (1998).\u00a0Maslow on management. New York: John Wiley."},{"key":"e_1_3_2_1_25_1","volume-title":"Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice.\u00a0Journal of marketing research,\u00a045(1), 1-14","author":"Berger J.","year":"2008","unstructured":"Berger , J. , & Fitzsimons , G. ( 2008 ). Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice.\u00a0Journal of marketing research,\u00a045(1), 1-14 . Berger, J., & Fitzsimons, G. (2008). Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice.\u00a0Journal of marketing research,\u00a045(1), 1-14."},{"key":"e_1_3_2_1_26_1","volume-title":"Self-mutilation and contagion: an empirical test.\u00a0The American Journal of Psychiatry","author":"Walsh B. W.","year":"1985","unstructured":"Walsh , B. W. , & Rosen , P. ( 1985 ). Self-mutilation and contagion: an empirical test.\u00a0The American Journal of Psychiatry . Walsh, B. W., & Rosen, P. (1985). Self-mutilation and contagion: an empirical test.\u00a0The American Journal of Psychiatry."},{"key":"e_1_3_2_1_27_1","volume-title":"An experimental method for studying unconscious perception in a marketing context.\u00a0Psychology & Marketing,\u00a016(6), 459-477","author":"Shapiro S.","year":"1999","unstructured":"Shapiro , S. , MacInnis , D. J. , Heckler , S. E. , & Perez , A. M. ( 1999 ). An experimental method for studying unconscious perception in a marketing context.\u00a0Psychology & Marketing,\u00a016(6), 459-477 . Shapiro, S., MacInnis, D. J., Heckler, S. E., & Perez, A. M. (1999). An experimental method for studying unconscious perception in a marketing context.\u00a0Psychology & Marketing,\u00a016(6), 459-477."},{"key":"e_1_3_2_1_28_1","volume-title":"Share a Coke","author":"Nguyen T.","year":"2015","unstructured":"Nguyen , T. , & Nguyen , T. ( 2015 ). Factors that make a marketing cam-paign go viral: Case study: Campaign \u201d Share a Coke \u201d by Coca Cola in Vietnam . Nguyen, T., & Nguyen, T. (2015). Factors that make a marketing cam-paign go viral: Case study: Campaign\u201d Share a Coke\u201d by Coca Cola in Vietnam."},{"key":"e_1_3_2_1_29_1","volume-title":"Gift exchange and reciprocity in competitive experimental markets.\u00a0European Economic Review,\u00a042(1), 1-34","author":"Fehr E.","year":"1998","unstructured":"Fehr , E. , Kirchsteiger , G. , & Riedl , A. ( 1998 ). Gift exchange and reciprocity in competitive experimental markets.\u00a0European Economic Review,\u00a042(1), 1-34 . Fehr, E., Kirchsteiger, G., & Riedl, A. (1998). Gift exchange and reciprocity in competitive experimental markets.\u00a0European Economic Review,\u00a042(1), 1-34."},{"key":"e_1_3_2_1_30_1","volume-title":"From social talk to social action: shaping the social triad with emotion sharing.\u00a0Journal of personality and social psychology,\u00a093(5), 780","author":"Peters K.","year":"2007","unstructured":"Peters , K. , & Kashima , Y. ( 2007 ). From social talk to social action: shaping the social triad with emotion sharing.\u00a0Journal of personality and social psychology,\u00a093(5), 780 . Peters, K., & Kashima, Y. (2007). From social talk to social action: shaping the social triad with emotion sharing.\u00a0Journal of personality and social psychology,\u00a093(5), 780."},{"key":"e_1_3_2_1_31_1","volume-title":"Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.\u00a0Journal of Business Research,\u00a0117, 862-872","author":"Abosag I.","year":"2020","unstructured":"Abosag , I. , Ramadan , Z. B. , Baker , T. , & Jin , Z. ( 2020 ). Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.\u00a0Journal of Business Research,\u00a0117, 862-872 . Abosag, I., Ramadan, Z. B., Baker, T., & Jin, Z. (2020). Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.\u00a0Journal of Business Research,\u00a0117, 862-872."},{"key":"e_1_3_2_1_32_1","series-title":"Vol. 1","volume-title":"\u00a0Social learning theory","author":"Bandura A.","year":"1977","unstructured":"Bandura , A. , & Walters , R. H. ( 1977 ). \u00a0Social learning theory ( Vol. 1 ) . Prentice Hall : Englewood cliffs. Bandura, A., & Walters, R. H. (1977).\u00a0Social learning theory(Vol. 1). Prentice Hall: Englewood cliffs."},{"key":"e_1_3_2_1_33_1","volume-title":"Toward an integration of landscape and food web ecology: the dynamics of spatially subsidized food webs.\u00a0Annual review of ecology and systematics, 289-316","author":"Polis G. A.","year":"1997","unstructured":"Polis , G. A. , Anderson , W. B. , & Holt , R. D. ( 1997 ). Toward an integration of landscape and food web ecology: the dynamics of spatially subsidized food webs.\u00a0Annual review of ecology and systematics, 289-316 . Polis, G. A., Anderson, W. B., & Holt, R. D. (1997). Toward an integration of landscape and food web ecology: the dynamics of spatially subsidized food webs.\u00a0Annual review of ecology and systematics, 289-316."},{"key":"e_1_3_2_1_34_1","volume-title":"Distinguishing informational cascades from herd behavior in the laboratory.\u00a0American Economic Review,\u00a094(3), 484-498","author":"\u00c7elen B.","year":"2004","unstructured":"\u00c7elen , B. , & Kariv , S. ( 2004 ). Distinguishing informational cascades from herd behavior in the laboratory.\u00a0American Economic Review,\u00a094(3), 484-498 . \u00c7elen, B., & Kariv, S. (2004). Distinguishing informational cascades from herd behavior in the laboratory.\u00a0American Economic Review,\u00a094(3), 484-498."},{"key":"e_1_3_2_1_35_1","volume-title":"Social influence.\u00a0The Blackwell encyclopedia of sociology","author":"Rashotte L.","year":"2007","unstructured":"Rashotte , L. ( 2007 ). Social influence.\u00a0The Blackwell encyclopedia of sociology . Rashotte, L. (2007). Social influence.\u00a0The Blackwell encyclopedia of sociology."},{"key":"e_1_3_2_1_36_1","volume-title":"Experimental study of inequality and unpredictability in an artificial cultural market.\u00a0science,\u00a0311(5762), 854-856","author":"Salganik M. J.","year":"2006","unstructured":"Salganik , M. J. , Dodds , P. S. , & Watts , D. J. ( 2006 ). Experimental study of inequality and unpredictability in an artificial cultural market.\u00a0science,\u00a0311(5762), 854-856 . Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market.\u00a0science,\u00a0311(5762), 854-856."},{"key":"e_1_3_2_1_37_1","volume-title":"\u00a0Viral marketing for the real world\u00a0(pp. 22-23)","author":"Watts D. J.","year":"2007","unstructured":"Watts , D. J. , Peretti , J. , & Frumin , M. ( 2007 ). \u00a0Viral marketing for the real world\u00a0(pp. 22-23) . Boston : Harvard Business School Pub . Watts, D. J., Peretti, J., & Frumin, M. (2007).\u00a0Viral marketing for the real world\u00a0(pp. 22-23). Boston: Harvard Business School Pub."},{"key":"e_1_3_2_1_38_1","volume-title":"Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective.\u00a0Journal of Business Research,\u00a0116, 526-534","author":"Vargo S. L.","year":"2020","unstructured":"Vargo , S. L. , Akaka , M. A. , & Wieland , H. ( 2020 ). Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective.\u00a0Journal of Business Research,\u00a0116, 526-534 . Vargo, S. L., Akaka, M. A., & Wieland, H. (2020). Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective.\u00a0Journal of Business Research,\u00a0116, 526-534."},{"key":"e_1_3_2_1_39_1","volume-title":"Service with a smile: Emotional contagion in the service encounter.\u00a0Academy of management journal,\u00a044(5), 1018-1027","author":"Pugh S. D.","year":"2001","unstructured":"Pugh , S. D. ( 2001 ). Service with a smile: Emotional contagion in the service encounter.\u00a0Academy of management journal,\u00a044(5), 1018-1027 . Pugh, S. D. (2001). Service with a smile: Emotional contagion in the service encounter.\u00a0Academy of management journal,\u00a044(5), 1018-1027."},{"key":"e_1_3_2_1_40_1","volume-title":"Current emotion research in organizational behavior.\u00a0Emotion review,\u00a03(2), 214-224","author":"Ashkanasy N. M.","year":"2011","unstructured":"Ashkanasy , N. M. , & Humphrey , R. H. ( 2011 ). Current emotion research in organizational behavior.\u00a0Emotion review,\u00a03(2), 214-224 . Ashkanasy, N. M., & Humphrey, R. H. (2011). Current emotion research in organizational behavior.\u00a0Emotion review,\u00a03(2), 214-224."},{"key":"e_1_3_2_1_41_1","volume-title":"Bringing emotions into social exchange theory.\u00a0Annual review of sociology, 217-244","author":"Lawler E. J.","year":"1999","unstructured":"Lawler , E. J. , & Thye , S. R. ( 1999 ). Bringing emotions into social exchange theory.\u00a0Annual review of sociology, 217-244 . Lawler, E. J., & Thye, S. R. (1999). Bringing emotions into social exchange theory.\u00a0Annual review of sociology, 217-244."},{"key":"e_1_3_2_1_42_1","volume-title":"Why does affect matter in organizations?.\u00a0Academy of management perspectives,\u00a021(1), 36-59","author":"Barsade S. G.","year":"2007","unstructured":"Barsade , S. G. , & Gibson , D. E. ( 2007 ). Why does affect matter in organizations?.\u00a0Academy of management perspectives,\u00a021(1), 36-59 . Barsade, S. G., & Gibson, D. E. (2007). Why does affect matter in organizations?.\u00a0Academy of management perspectives,\u00a021(1), 36-59."},{"key":"e_1_3_2_1_43_1","volume-title":"A circumplex model of affect.\u00a0Journal of personality and social psychology,\u00a039(6), 1161","author":"Russell J. A.","year":"1980","unstructured":"Russell , J. A. ( 1980 ). A circumplex model of affect.\u00a0Journal of personality and social psychology,\u00a039(6), 1161 . Russell, J. A. (1980). A circumplex model of affect.\u00a0Journal of personality and social psychology,\u00a039(6), 1161."},{"key":"e_1_3_2_1_44_1","volume-title":"Toward a consensual structure of mood.\u00a0Psychological bulletin,\u00a098(2), 219","author":"Watson D.","year":"1985","unstructured":"Watson , D. , & Tellegen , A. ( 1985 ). Toward a consensual structure of mood.\u00a0Psychological bulletin,\u00a098(2), 219 . Watson, D., & Tellegen, A. (1985). Toward a consensual structure of mood.\u00a0Psychological bulletin,\u00a098(2), 219."},{"key":"e_1_3_2_1_45_1","volume-title":"Gift giving and social emotions: experience as content.\u00a0Journal of Public Affairs,\u00a012(2), 154-161","author":"Chakrabarti R.","year":"2012","unstructured":"Chakrabarti , R. , & Berthon , P. ( 2012 ). Gift giving and social emotions: experience as content.\u00a0Journal of Public Affairs,\u00a012(2), 154-161 . Chakrabarti, R., & Berthon, P. (2012). Gift giving and social emotions: experience as content.\u00a0Journal of Public Affairs,\u00a012(2), 154-161."},{"key":"e_1_3_2_1_46_1","volume-title":"Spirituality: What we can teach and how we can teach it.\u00a0Journal of Religion & Spirituality in Social Work: Social Thought,\u00a028(1-2), 161-184","author":"Rothman J.","year":"2009","unstructured":"Rothman , J. ( 2009 ). Spirituality: What we can teach and how we can teach it.\u00a0Journal of Religion & Spirituality in Social Work: Social Thought,\u00a028(1-2), 161-184 . Rothman, J. (2009). Spirituality: What we can teach and how we can teach it.\u00a0Journal of Religion & Spirituality in Social Work: Social Thought,\u00a028(1-2), 161-184."},{"key":"e_1_3_2_1_47_1","volume-title":"Emotional contagion.\u00a0Current directions in psychological science,\u00a02(3), 96-100","author":"Hatfield E.","year":"1993","unstructured":"Hatfield , E. , Cacioppo , J. T. , & Rapson , R. L. ( 1993 ). Emotional contagion.\u00a0Current directions in psychological science,\u00a02(3), 96-100 . Hatfield, E., Cacioppo, J. T., & Rapson, R. L. (1993). Emotional contagion.\u00a0Current directions in psychological science,\u00a02(3), 96-100."},{"key":"e_1_3_2_1_48_1","volume-title":"Service with a smile and encounter satisfaction: Emotional contagion and appraisal mechanisms.\u00a0Academy of management journal,\u00a049(6), 1229-1238","author":"Barger P. B.","year":"2006","unstructured":"Barger , P. B. , & Grandey , A. A. ( 2006 ). Service with a smile and encounter satisfaction: Emotional contagion and appraisal mechanisms.\u00a0Academy of management journal,\u00a049(6), 1229-1238 . Barger, P. B., & Grandey, A. A. (2006). Service with a smile and encounter satisfaction: Emotional contagion and appraisal mechanisms.\u00a0Academy of management journal,\u00a049(6), 1229-1238."},{"key":"e_1_3_2_1_49_1","volume-title":"The role of content marketing in social media content communities.\u00a0South African Journal of Information Management,\u00a019(1), 1-7","author":"Du Plessis C.","year":"2017","unstructured":"Du Plessis , C. ( 2017 ). The role of content marketing in social media content communities.\u00a0South African Journal of Information Management,\u00a019(1), 1-7 . Du Plessis, C. (2017). The role of content marketing in social media content communities.\u00a0South African Journal of Information Management,\u00a019(1), 1-7."},{"key":"e_1_3_2_1_50_1","volume-title":"The ripple effect: Emotional contagion and its influence on group behavior.\u00a0Administrative science quarterly,\u00a047(4), 644-675","author":"Barsade S. G.","year":"2002","unstructured":"Barsade , S. G. ( 2002 ). The ripple effect: Emotional contagion and its influence on group behavior.\u00a0Administrative science quarterly,\u00a047(4), 644-675 . Barsade, S. G. (2002). The ripple effect: Emotional contagion and its influence on group behavior.\u00a0Administrative science quarterly,\u00a047(4), 644-675."},{"key":"e_1_3_2_1_51_1","volume-title":"Untangling the relationship between displayed emotions and organizational sales: The case of convenience stores.\u00a0Academy of Management journal,\u00a031(3), 461-487","author":"Sutton R. I.","year":"1988","unstructured":"Sutton , R. I. , & Rafaeli , A. ( 1988 ). Untangling the relationship between displayed emotions and organizational sales: The case of convenience stores.\u00a0Academy of Management journal,\u00a031(3), 461-487 Sutton, R. I., & Rafaeli, A. (1988). Untangling the relationship between displayed emotions and organizational sales: The case of convenience stores.\u00a0Academy of Management journal,\u00a031(3), 461-487"},{"key":"e_1_3_2_1_52_1","volume-title":"Emotional contagion: Behavioral induction in individuals and groups.\u00a0Modern Psychoanalysis,\u00a015(1), 49-61","author":"Schoenewolf G.","year":"1990","unstructured":"Schoenewolf , G. ( 1990 ). Emotional contagion: Behavioral induction in individuals and groups.\u00a0Modern Psychoanalysis,\u00a015(1), 49-61 . Schoenewolf, G. (1990). Emotional contagion: Behavioral induction in individuals and groups.\u00a0Modern Psychoanalysis,\u00a015(1), 49-61."},{"key":"e_1_3_2_1_53_1","volume-title":"On the interpretation of intuitive probability: A reply to Jonathan Cohen","author":"Kahneman D.","year":"1979","unstructured":"Kahneman , D. , & Tversky , A. ( 1979 ). On the interpretation of intuitive probability: A reply to Jonathan Cohen . Kahneman, D., & Tversky, A. (1979). On the interpretation of intuitive probability: A reply to Jonathan Cohen."},{"key":"e_1_3_2_1_54_1","volume-title":"Analysis of research data with SPSS.\u00a0Vietnam: Hong Duc Publishing House","author":"Hoang T.","year":"2008","unstructured":"Hoang , T. , & Chu , N. M. N. ( 2008 ). Analysis of research data with SPSS.\u00a0Vietnam: Hong Duc Publishing House . Hoang, T., & Chu, N. M. N. (2008). Analysis of research data with SPSS.\u00a0Vietnam: Hong Duc Publishing House."},{"key":"e_1_3_2_1_55_1","volume-title":"Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam.\u00a0Journal of Management Development,\u00a030(4), 316-328","author":"Tho N. D.","year":"2011","unstructured":"Tho , N. D. , & Trang , N. T. ( 2011 ). Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam.\u00a0Journal of Management Development,\u00a030(4), 316-328 . Tho, N. D., & Trang, N. T. (2011). Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam.\u00a0Journal of Management Development,\u00a030(4), 316-328."},{"key":"e_1_3_2_1_56_1","volume-title":"An overview of psychological measurement.\u00a0Clinical diagnosis of mental disorders, 97-146","author":"Nunnally J. C.","year":"1978","unstructured":"Nunnally , J. C. ( 1978 ). An overview of psychological measurement.\u00a0Clinical diagnosis of mental disorders, 97-146 . Nunnally, J. C. (1978). An overview of psychological measurement.\u00a0Clinical diagnosis of mental disorders, 97-146."},{"key":"e_1_3_2_1_57_1","unstructured":"Kaiser-Meyer-Olkin K. M. O. from Deforestation R. R. E. & Areas V. V. C. CDM Clean Development Mechanism CO2 Carbon dioxide ESS Ecosystem services EU European Union FAO.\u00a0Expanding the Markets for Environmental Protection.  Kaiser-Meyer-Olkin K. M. O. from Deforestation R. R. E. & Areas V. V. C. CDM Clean Development Mechanism CO2 Carbon dioxide ESS Ecosystem services EU European Union FAO.\u00a0Expanding the Markets for Environmental Protection."},{"key":"e_1_3_2_1_58_1","volume-title":"Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review","author":"Hair J. F.","year":"2014","unstructured":"Hair Jr , J. F. , Sarstedt , M. , Hopkins , L. , & Kuppelwieser , V. G. ( 2014 ). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review . Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review."}],"event":{"name":"IMMS 2022: 2022 the 5th International Conference on Information Management and Management Science","location":"Chengdu China","acronym":"IMMS 2022"},"container-title":["2022 the 5th International Conference on Information Management and Management Science"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3564858.3564924","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3564858.3564924","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T17:51:23Z","timestamp":1750182683000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3564858.3564924"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,8,26]]},"references-count":58,"alternative-id":["10.1145\/3564858.3564924","10.1145\/3564858"],"URL":"https:\/\/doi.org\/10.1145\/3564858.3564924","relation":{},"subject":[],"published":{"date-parts":[[2022,8,26]]}}}