{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:16:09Z","timestamp":1750220169659,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":18,"publisher":"ACM","license":[{"start":{"date-parts":[[2022,11,27]],"date-time":"2022-11-27T00:00:00Z","timestamp":1669507200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2022,11,27]]},"DOI":"10.1145\/3568444.3570586","type":"proceedings-article","created":{"date-parts":[[2022,12,29]],"date-time":"2022-12-29T15:42:17Z","timestamp":1672328537000},"page":"288-291","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Role of Sharing Intention in Webtoon Consumption: Mediation Effect"],"prefix":"10.1145","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5908-0752","authenticated-orcid":false,"given":"Jungwoo","family":"Nam","sequence":"first","affiliation":[{"name":"Sungkyunkwan University, South Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4395-5355","authenticated-orcid":false,"given":"Won Young","family":"Chung","sequence":"additional","affiliation":[{"name":"Sungkyunkwan University, South Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1603-2010","authenticated-orcid":false,"given":"Daeho","family":"Lee","sequence":"additional","affiliation":[{"name":"Sungkyunkwan University, South Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2022,12,29]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1177\/0163443719867277"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2020.1751865"},{"key":"e_1_3_2_1_3_1","volume-title":"Focus on 'improving prices' rather than increasing prices with the idea that customers are setting prices. Donga Business review. https:\/\/dbr.donga.com\/article\/view\/1203\/article_no\/9691\/ac\/magazine","author":"Lee","year":"2020","unstructured":"Lee , Seungyun. ( 2020 ). Focus on 'improving prices' rather than increasing prices with the idea that customers are setting prices. Donga Business review. https:\/\/dbr.donga.com\/article\/view\/1203\/article_no\/9691\/ac\/magazine Lee, Seungyun. (2020). Focus on 'improving prices' rather than increasing prices with the idea that customers are setting prices. Donga Business review. https:\/\/dbr.donga.com\/article\/view\/1203\/article_no\/9691\/ac\/magazine"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0957-4174(03)00011-3"},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-69746-3_2"},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1108\/OIR-11-2012-0196"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2011.06.003"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222240404"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2009.01.015"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.2307\/3250921"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.46.2.186.11926"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.6.2.144"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1108\/09564231211208989"},{"key":"e_1_3_2_1_15_1","volume-title":"Introduction to mediation, moderation, and conditional process analysis: A regression-based approach","author":"Hayes A. F.","year":"2017","unstructured":"Hayes , A. F. ( 2017 ). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach . Guilford publications. Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford publications."},{"issue":"6","key":"e_1_3_2_1_16_1","first-page":"147","article-title":"How word-of-mouth advertising works","volume":"44","author":"Dichter E.","year":"1966","unstructured":"Dichter , E. ( 1966 ), \u201c How word-of-mouth advertising works \u201d, Harvard Business Review , Vol. 44 No. 6 , pp. 147 - 160 . Dichter, E. (1966), \u201cHow word-of-mouth advertising works\u201d, Harvard Business Review, Vol. 44 No. 6, pp. 147-60.","journal-title":"Harvard Business Review"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"publisher","DOI":"10.1086\/209118"},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.2501\/S0021849907070407"}],"event":{"name":"MUM 2022: 21th International Conference on Mobile and Ubiquitous Multimedia","acronym":"MUM 2022","location":"Lisbon Portugal"},"container-title":["Proceedings of the 21st International Conference on Mobile and Ubiquitous Multimedia"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3568444.3570586","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3568444.3570586","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,17]],"date-time":"2025-06-17T19:00:39Z","timestamp":1750186839000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3568444.3570586"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,11,27]]},"references-count":18,"alternative-id":["10.1145\/3568444.3570586","10.1145\/3568444"],"URL":"https:\/\/doi.org\/10.1145\/3568444.3570586","relation":{},"subject":[],"published":{"date-parts":[[2022,11,27]]},"assertion":[{"value":"2022-12-29","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}