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However, individual taste perception is mediated through social interaction and collective negotiation and is not only dependent on physical stimulation. Therefore, we study the digital mediation of taste by drawing on ethnographic research of four online wine tastings and one self-organized event. Hence, we investigated the materials, associated meanings, competences, procedures, and engagements that shaped the performative character of tasting practices. We illustrate how the tastings are built around the taste-making process and how online contexts differ in providing a more diverse and distributed environment. We then explore the implications of our findings for the further mediation of taste as a social and democratized phenomenon through online interaction.<\/jats:p>","DOI":"10.1145\/3579459","type":"journal-article","created":{"date-parts":[[2023,4,16]],"date-time":"2023-04-16T17:23:07Z","timestamp":1681665787000},"page":"1-26","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":3,"title":["Becoming an Online Wine Taster: An Ethnographic Study on the Digital Mediation of Taste"],"prefix":"10.1145","volume":"7","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4092-0349","authenticated-orcid":false,"given":"Jenny","family":"Berkholz","sequence":"first","affiliation":[{"name":"University of Siegen, Siegen, Germany"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5179-7361","authenticated-orcid":false,"given":"Margarita","family":"Esau-Held","sequence":"additional","affiliation":[{"name":"University of Siegen, Siegen, Germany"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6470-1151","authenticated-orcid":false,"given":"Alexander","family":"Boden","sequence":"additional","affiliation":[{"name":"Fraunhofer Institute for Applied Information Technology FIT, Sankt Augustin, Germany"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7785-5061","authenticated-orcid":false,"given":"Gunnar","family":"Stevens","sequence":"additional","affiliation":[{"name":"University of Siegen, Siegen, Germany"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2548-2125","authenticated-orcid":false,"given":"Peter","family":"Tolmie","sequence":"additional","affiliation":[{"name":"University of Siegen, Siegen, Germany"}]}],"member":"320","published-online":{"date-parts":[[2023,4,16]]},"reference":[{"doi-asserted-by":"publisher","key":"e_1_2_1_1_1","DOI":"10.1080\/02614367.2011.599069"},{"volume-title":"Culinary Linguistics. 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