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However, proper representation of an evolving social media background is still in an early research stage. In this article, we propose a representation method that considers temporal novelties as well as the fine details of word inter-dependencies. Our method is based on the tf-idf and graph embedding techniques. The proposed method has superiority over other representation methods because it takes the advantage of both the temporal aspect of tf-idf and the semantic aspect of graph embeddings. We compare our method with a variety of baselines in two practical application scenarios using real-world data. In tweet popularity prediction, our representation achieves 5.7% less error and 12.8% higher correlation compared to the best baseline. In e-commerce product recommendation, our representation achieves 17% higher hit-rate and 20% higher NDCG compared to the best baseline.<\/jats:p>","DOI":"10.1145\/3585389","type":"journal-article","created":{"date-parts":[[2023,2,24]],"date-time":"2023-02-24T11:06:56Z","timestamp":1677236816000},"page":"1-17","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":3,"title":["Evolving Social Media Background Representation with Frequency Weights and Co-Occurrence Graphs"],"prefix":"10.1145","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4758-9911","authenticated-orcid":false,"given":"Yihong","family":"Zhang","sequence":"first","affiliation":[{"name":"Osaka University, Suita, Osaka, Japan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1527-9270","authenticated-orcid":false,"given":"Xiu Susie","family":"Fang","sequence":"additional","affiliation":[{"name":"Donghua University, Songjiang District, Shanghai, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4807-3156","authenticated-orcid":false,"given":"Takahiro","family":"Hara","sequence":"additional","affiliation":[{"name":"Osaka University, Suita, Osaka, Japan"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2023,4,14]]},"reference":[{"issue":"1","key":"e_1_3_2_2_2","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1016\/S0306-4573(02)00021-3","article-title":"An information-theoretic perspective of tf\u2013idf measures","volume":"39","author":"Aizawa Akiko","year":"2003","unstructured":"Akiko Aizawa. 2003. 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