{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,22]],"date-time":"2025-08-22T00:41:20Z","timestamp":1755823280822,"version":"3.44.0"},"publisher-location":"New York, NY, USA","reference-count":49,"publisher":"ACM","license":[{"start":{"date-parts":[[2024,5,13]],"date-time":"2024-05-13T00:00:00Z","timestamp":1715558400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2024,5,13]]},"DOI":"10.1145\/3589334.3645659","type":"proceedings-article","created":{"date-parts":[[2024,5,8]],"date-time":"2024-05-08T07:08:13Z","timestamp":1715152093000},"page":"256-266","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Non-uniform Bid-scaling and Equilibria for Different Auctions: An Empirical Study"],"prefix":"10.1145","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8425-6326","authenticated-orcid":false,"given":"Yuan","family":"Deng","sequence":"first","affiliation":[{"name":"Google Research, Seattle, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8416-0172","authenticated-orcid":false,"given":"Jieming","family":"Mao","sequence":"additional","affiliation":[{"name":"Google Research, New York, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6705-5629","authenticated-orcid":false,"given":"Vahab","family":"Mirrokni","sequence":"additional","affiliation":[{"name":"Google Research, New York, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4824-3840","authenticated-orcid":false,"given":"Yifeng","family":"Teng","sequence":"additional","affiliation":[{"name":"Google Research, New York, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9488-0165","authenticated-orcid":false,"given":"Song","family":"Zuo","sequence":"additional","affiliation":[{"name":"Google Research, New York, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2024,5,13]]},"reference":[{"key":"e_1_3_2_2_1_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-540-77105-0_56"},{"key":"e_1_3_2_2_2_1","volume-title":"Power-law distribution of the world wide web. science","author":"Adamic Lada A","year":"2000","unstructured":"Lada A Adamic and Bernardo A Huberman. 2000. Power-law distribution of the world wide web. science, Vol. 287, 5461 (2000), 2115--2115."},{"key":"e_1_3_2_2_3_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-35389-6_2"},{"key":"e_1_3_2_2_4_1","doi-asserted-by":"publisher","DOI":"10.1145\/3580507.3597707"},{"key":"e_1_3_2_2_5_1","first-page":"17777","article-title":"Robust auction design in the auto-bidding world","volume":"34","author":"Balseiro Santiago","year":"2021","unstructured":"Santiago Balseiro, Yuan Deng, Jieming Mao, Vahab Mirrokni, and Song Zuo. 2021a. Robust auction design in the auto-bidding world. Advances in Neural Information Processing Systems, Vol. 34 (2021), 17777--17788.","journal-title":"Advances in Neural Information Processing Systems"},{"key":"e_1_3_2_2_6_1","volume-title":"2023 b. Optimal Mechanisms for a Value Maximizer: The Futility of Screening Targets. Available at SSRN 4351927","author":"Balseiro Santiago","year":"2023","unstructured":"Santiago Balseiro, Yuan Deng, Jieming Mao, Vahab Mirrokni, and Song Zuo. 2023 b. Optimal Mechanisms for a Value Maximizer: The Futility of Screening Targets. Available at SSRN 4351927 (2023)."},{"key":"e_1_3_2_2_7_1","volume-title":"Budget-Management Strategies in Repeated Auctions. Operations research 3","author":"Balseiro Santiago","year":"2021","unstructured":"Santiago Balseiro, Anthony Kim, Mohammad Mahdian, and Vahab Mirrokni. 2021c. Budget-Management Strategies in Repeated Auctions. Operations research 3 (2021), 859--876."},{"key":"e_1_3_2_2_8_1","volume-title":"2023 a. Joint Feedback Loop for Spend and Return-On-Spend Constraints. arXiv preprint arXiv:2302.08530","author":"Balseiro Santiago R","year":"2023","unstructured":"Santiago R Balseiro, Kshipra Bhawalkar, Zhe Feng, Haihao Lu, Vahab Mirrokni, Balasubramanian Sivan, and Di Wang. 2023 a. Joint Feedback Loop for Spend and Return-On-Spend Constraints. arXiv preprint arXiv:2302.08530 (2023)."},{"key":"e_1_3_2_2_9_1","doi-asserted-by":"publisher","DOI":"10.1145\/3490486.3538333"},{"key":"e_1_3_2_2_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/3465456.3467607"},{"key":"e_1_3_2_2_11_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2018.3174"},{"key":"e_1_3_2_2_12_1","doi-asserted-by":"publisher","DOI":"10.1287\/opre.2021.2242"},{"key":"e_1_3_2_2_13_1","volume-title":"On Dual-Based PI Controllers for Online Allocation Problems. arXiv e-prints","author":"Balseiro Santiago R","year":"2022","unstructured":"Santiago R Balseiro, Haihao Lu, Vahab Mirrokni, and Balasubramanian Sivan. 2022b. On Dual-Based PI Controllers for Online Allocation Problems. arXiv e-prints (2022), arXiv--2202."},{"key":"e_1_3_2_2_14_1","first-page":"1","article-title":"Banner blindness: Web searchers often miss \"obvious\" links","volume":"1","author":"Benway Jan Panero","year":"1998","unstructured":"Jan Panero Benway and David M Lane. 1998. Banner blindness: Web searchers often miss \"obvious\" links. Itg Newsletter, Vol. 1, 3 (1998), 1--22.","journal-title":"Itg Newsletter"},{"key":"e_1_3_2_2_15_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2004.10639175"},{"key":"e_1_3_2_2_16_1","volume-title":"Multipart pricing of public goods. Public choice","author":"Clarke Edward H","year":"1971","unstructured":"Edward H Clarke. 1971. Multipart pricing of public goods. Public choice (1971), 17--33."},{"key":"e_1_3_2_2_17_1","volume-title":"Cosma Rohilla Shalizi, and Mark EJ Newman","author":"Clauset Aaron","year":"2009","unstructured":"Aaron Clauset, Cosma Rohilla Shalizi, and Mark EJ Newman. 2009. Power-law distributions in empirical data. SIAM review, Vol. 51, 4 (2009), 661--703."},{"key":"e_1_3_2_2_18_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2022.4310"},{"key":"e_1_3_2_2_19_1","volume-title":"Multi-channel Autobidding with Budget and ROI Constraints. In Proceedings of the 40th International Conference on Machine Learning (Proceedings of Machine Learning Research","volume":"7644","author":"Deng Yuan","year":"2023","unstructured":"Yuan Deng, Negin Golrezaei, Patrick Jaillet, Jason Cheuk Nam Liang, and Vahab Mirrokni. 2023 a. Multi-channel Autobidding with Budget and ROI Constraints. In Proceedings of the 40th International Conference on Machine Learning (Proceedings of Machine Learning Research, Vol. 202). PMLR, 7617--7644."},{"key":"e_1_3_2_2_20_1","volume-title":"2023 b. Efficiency of the Generalized Second-Price Auction for Value Maximizers. arXiv preprint arXiv:2310.03105","author":"Deng Yuan","year":"2023","unstructured":"Yuan Deng, Mohammad Mahdian, Jieming Mao, Vahab Mirrokni, Hanrui Zhang, and Song Zuo. 2023 b. Efficiency of the Generalized Second-Price Auction for Value Maximizers. arXiv preprint arXiv:2310.03105 (2023)."},{"key":"e_1_3_2_2_21_1","volume-title":"Efficiency of the first-price auction in the autobidding world. arXiv preprint arXiv:2208.10650","author":"Deng Yuan","year":"2022","unstructured":"Yuan Deng, Jieming Mao, Vahab Mirrokni, Hanrui Zhang, and Song Zuo. 2022. Efficiency of the first-price auction in the autobidding world. arXiv preprint arXiv:2208.10650 (2022)."},{"key":"e_1_3_2_2_22_1","doi-asserted-by":"publisher","DOI":"10.1145\/3543507.3583234"},{"key":"e_1_3_2_2_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/3442381.3450052"},{"key":"e_1_3_2_2_24_1","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10063"},{"key":"e_1_3_2_2_25_1","volume-title":"Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review","author":"Edelman Benjamin","year":"2007","unstructured":"Benjamin Edelman, Michael Ostrovsky, and Michael Schwarz. 2007. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review, Vol. 97, 1 (2007), 242--259."},{"key":"e_1_3_2_2_26_1","doi-asserted-by":"publisher","DOI":"10.1145\/3543507.3583491"},{"key":"e_1_3_2_2_27_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.economics.050708.142940"},{"key":"e_1_3_2_2_28_1","volume-title":"Budget Pacing in Repeated Auctions: Regret and Efficiency Without Convergence. In 14th Innovations in Theoretical Computer Science Conference (ITCS","volume":"251","author":"Gaitonde Jason","year":"2023","unstructured":"Jason Gaitonde, Yingkai Li, Bar Light, Brendan Lucier, and Aleksandrs Slivkins. 2023. Budget Pacing in Repeated Auctions: Regret and Efficiency Without Convergence. In 14th Innovations in Theoretical Computer Science Conference (ITCS 2023), Vol. 251. 52."},{"key":"e_1_3_2_2_29_1","volume-title":"Bidding Agent Design in the LinkedIn Ad Marketplace. AdKDD 2023","author":"Gao Yuan","year":"2023","unstructured":"Yuan Gao, Kaiyu Yang, Yuanlong Chen, Min Liu, and Noureddine El Karoui. 2023. Bidding Agent Design in the LinkedIn Ad Marketplace. AdKDD 2023 (2023)."},{"key":"e_1_3_2_2_30_1","volume-title":"Jason Cheuk Nam Liang, and Vahab Mirrokni","author":"Golrezaei Negin","year":"2021","unstructured":"Negin Golrezaei, Patrick Jaillet, Jason Cheuk Nam Liang, and Vahab Mirrokni. 2021a. Bidding and pricing in budget and roi constrained markets. arXiv preprint arXiv:2107.07725 (2021)."},{"key":"e_1_3_2_2_31_1","doi-asserted-by":"publisher","DOI":"10.1145\/3442381.3449841"},{"key":"e_1_3_2_2_32_1","volume-title":"Incentives in teams. Econometrica: Journal of the Econometric Society","author":"Groves Theodore","year":"1973","unstructured":"Theodore Groves. 1973. Incentives in teams. Econometrica: Journal of the Econometric Society (1973), 617--631."},{"key":"e_1_3_2_2_33_1","doi-asserted-by":"publisher","DOI":"10.1145\/3447548.3467199"},{"key":"e_1_3_2_2_34_1","volume-title":"Econometrics of first-price auctions. Econometrica: Journal of the Econometric Society","author":"Laffont Jean-Jacques","year":"1995","unstructured":"Jean-Jacques Laffont, Herve Ossard, and Quang Vuong. 1995. Econometrics of first-price auctions. Econometrica: Journal of the Econometric Society (1995), 953--980."},{"key":"e_1_3_2_2_35_1","doi-asserted-by":"publisher","DOI":"10.1145\/1250910.1250918"},{"key":"e_1_3_2_2_36_1","unstructured":"Juncheng Li and Pingzhong Tang. 2023. Vulnerabilities of Single-Round Incentive Compatibility in Auto-bidding: Theory and Evidence from ROI-Constrained Online Advertising Markets. arxiv: 2210.06107 [cs.GT]"},{"key":"e_1_3_2_2_37_1","volume-title":"Online Ad Procurement in Non-stationary Autobidding Worlds. In Thirty-seventh Conference on Neural Information Processing Systems.","author":"Nam Liang Jason Cheuk","year":"2023","unstructured":"Jason Cheuk Nam Liang, Haihao Lu, and Baoyu Zhou. 2023. Online Ad Procurement in Non-stationary Autobidding Worlds. In Thirty-seventh Conference on Neural Information Processing Systems."},{"key":"e_1_3_2_2_38_1","doi-asserted-by":"publisher","DOI":"10.1145\/3543507.3583492"},{"key":"e_1_3_2_2_39_1","doi-asserted-by":"publisher","DOI":"10.24963\/ijcai.2023\/314"},{"key":"e_1_3_2_2_40_1","volume-title":"Web and Internet Economics: 19th International Conference, WINE","author":"Lu Pinyan","year":"2023","unstructured":"Pinyan Lu, Chenyang Xu, and Ruilong Zhang. 2023. Auction Design for Value Maximizers with Budget and Return-on-spend Constraints. In Web and Internet Economics: 19th International Conference, WINE 2023, Shanghai, China, December 4--8, 2023, Proceedings 19. Springer."},{"key":"e_1_3_2_2_41_1","volume-title":"Autobidders with budget and roi constraints: Efficiency, regret, and pacing dynamics. arXiv preprint arXiv:2301.13306","author":"Lucier Brendan","year":"2023","unstructured":"Brendan Lucier, Sarath Pattathil, Aleksandrs Slivkins, and Mengxiao Zhang. 2023. Autobidders with budget and roi constraints: Efficiency, regret, and pacing dynamics. arXiv preprint arXiv:2301.13306 (2023)."},{"key":"e_1_3_2_2_42_1","volume-title":"Auction Design for Bidders with Ex Post ROI Constraints. In Web and Internet Economics: 19th International Conference, WINE 2023, Shanghai, China, December 4--8, 2023, Proceedings 19","author":"Lv Hongtao","year":"2023","unstructured":"Hongtao Lv, Xiaohui Bei, Zhenzhe Zheng, and Fan Wu. 2023 a. Auction Design for Bidders with Ex Post ROI Constraints. In Web and Internet Economics: 19th International Conference, WINE 2023, Shanghai, China, December 4--8, 2023, Proceedings 19. Springer."},{"key":"e_1_3_2_2_43_1","unstructured":"Hongtao Lv Zhilin Zhang Zhenzhe Zheng Jinghan Liu Chuan Yu Lei Liu Lizhen Cui and Fan Wu. 2023 b. Utility maximizer or value maximizer: mechanism design for mixed bidders in online advertising. In Proceedings of the Thirty-Seventh AAAI Conference on Artificial Intelligence and Thirty-Fifth Conference on Innovative Applications of Artificial Intelligence and Thirteenth Symposium on Educational Advances in Artificial Intelligence (AAAI'23\/IAAI'23\/EAAI'23). AAAI Press Article 649 8 pages."},{"key":"e_1_3_2_2_44_1","doi-asserted-by":"publisher","DOI":"10.1145\/3485447.3512062"},{"key":"e_1_3_2_2_45_1","unstructured":"Statista. 2019. Digital Advertising - Worldwide. hrefhttps:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/worldwidehttps:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/worldwide. Accessed: 2023--10--13."},{"key":"e_1_3_2_2_46_1","volume-title":"Multi-Platform Budget Management in Ad Markets with Non-IC Auctions. arXiv preprint arXiv:2306.07352","author":"Susan Fransisca","year":"2023","unstructured":"Fransisca Susan, Negin Golrezaei, and Okke Schrijvers. 2023. Multi-Platform Budget Management in Ad Markets with Non-IC Auctions. arXiv preprint arXiv:2306.07352 (2023)."},{"key":"e_1_3_2_2_47_1","volume-title":"Position auctions. international Journal of industrial Organization","author":"Varian Hal R","year":"2007","unstructured":"Hal R Varian. 2007. Position auctions. international Journal of industrial Organization, Vol. 25, 6 (2007), 1163--1178."},{"key":"e_1_3_2_2_48_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-6261.1961.tb02789.x"},{"key":"e_1_3_2_2_49_1","doi-asserted-by":"publisher","DOI":"10.24963\/ijcai.2023\/325"}],"event":{"name":"WWW '24: The ACM Web Conference 2024","sponsor":["SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web"],"location":"Singapore Singapore","acronym":"WWW '24"},"container-title":["Proceedings of the ACM Web Conference 2024"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3589334.3645659","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3589334.3645659","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,8,22]],"date-time":"2025-08-22T00:25:43Z","timestamp":1755822343000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3589334.3645659"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,5,13]]},"references-count":49,"alternative-id":["10.1145\/3589334.3645659","10.1145\/3589334"],"URL":"https:\/\/doi.org\/10.1145\/3589334.3645659","relation":{},"subject":[],"published":{"date-parts":[[2024,5,13]]},"assertion":[{"value":"2024-05-13","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}