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However, experts are often not easily accessible, and their time can be expensive. This problem poses challenges in developing comprehensive and practical guidelines. We propose a new guideline development method that uses online public videos as the basis for capturing diverse patterns of design goals and interaction primitives. In a case study focusing on AR-based assembly instructions, we apply our novel Identify-Rationalize pipeline, which distills design patterns from videos featuring AR-based assembly instructions (N=146) into a set of guidelines that cover a wide range of design considerations. The evaluation conducted with 16 AR designers indicated that the pipeline is useful for generating comprehensive guidelines. 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