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This performance has been presented as a regional form of entertainment and traditionally passed down through generations within certain families. Nowadays, young people are able to learn and practice Manora instructed by their masters or their successors. However, there is currently no digital content of Manora that could support awareness and enrichment of cultural safeguarding, so this article proposes the design and development of a mobile 3D game representing Manora, which is Southern Thai dance-drama performing art. The aim of this game is to increase citizens\u2019 engagement with their intangible cultural heritage and preservation by delivering novel digital heritage content specifically designed for a role-playing mobile game called Nara. The Nara game is used to enhance the perception of Manora dance and provide new experience of playing a culture-based game through costume and its material items. The game design process takes Manora's significant identities, including the costume, dance postures, and music along with players\u2019 requirements to create a game player character, non-player characters, storytelling, challenges, and level design. The development of the game is done on Unity game engine, which provides a mobile 3D game platform to integrate all the designed content and generate the interactive Nara game. The experimentation results conclude that utilizing the unique identity of Manora in gameplay successfully enhances the audience's experience and recognition. This result indicates the effective use of creativity and interactive multimedia technology to create attractive content and enjoyment that can encourage intangible cultural heritage preservation in an innovative manner.<\/jats:p>","DOI":"10.1145\/3631122","type":"journal-article","created":{"date-parts":[[2023,11,23]],"date-time":"2023-11-23T13:51:24Z","timestamp":1700747484000},"page":"1-22","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":8,"title":["Preserving Southern Thai Traditional Manora Dance Through Mobile Role-Playing Game Technology"],"prefix":"10.1145","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9390-6765","authenticated-orcid":false,"given":"Sasithorn","family":"Rattanarungrot","sequence":"first","affiliation":[{"name":"Informatics Innovation Center of Excellence, School of Informatics, Walailak University, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0643-2384","authenticated-orcid":false,"given":"Kosin","family":"Kalarat","sequence":"additional","affiliation":[{"name":"Informatics Innovation Center of Excellence, School of Informatics, Walailak University, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8686-2274","authenticated-orcid":false,"given":"Martin","family":"White","sequence":"additional","affiliation":[{"name":"School of Engineering and Informatics, University of Sussex, United Kingdom"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5121-1228","authenticated-orcid":false,"given":"Kannattha","family":"Chaisriya","sequence":"additional","affiliation":[{"name":"Informatics Innovation Center of Excellence, School of Informatics, Walailak University, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2024,1,13]]},"reference":[{"key":"e_1_3_1_2_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-49607-8_5"},{"key":"e_1_3_1_3_2","doi-asserted-by":"publisher","DOI":"10.1007\/s10055-010-0177-3"},{"key":"e_1_3_1_4_2","doi-asserted-by":"publisher","DOI":"10.2312\/egt.20221055"},{"key":"e_1_3_1_5_2","unstructured":"Lia Bassa and Ferenc Kiss. 2009. 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