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This apparent contradiction raises a difficult question: Is it responsible to ask people to improve their well-being by engaging further with an app culture that normalizes affective discomfort? We approached this question by deploying an online, scenario-based survey (n=688) about a fictional, but realistic well-being app called \"Thalia.\" Thalia represents a novel class of well-being apps that are envisioned to: (i) utilize AI-driven facial recognition and analysis; and (ii) collect data for use in medical contexts. We found that people perceived Thalia to be affectively discomfiting even as they judged Thalia to be beneficial. Such findings imply a trade-off between 'better living through technology' and the negative affective implications of surveillance capitalistic app culture. Such a trade-off necessitates high-level analysis of just what \"well-being\" means in the context of contemporary app culture. Through analysis and discussion, we explore a troubling interplay between novel well-being apps and affective discomfort that requires careful attention from HCI researchers if human-centered well-being -- flourishing -- is truly what our products are intended to foster.<\/jats:p>","DOI":"10.1145\/3637299","type":"journal-article","created":{"date-parts":[[2024,4,29]],"date-time":"2024-04-29T10:05:31Z","timestamp":1714385131000},"page":"1-39","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":15,"title":["Better Living Through Creepy Technology? 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