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These properties of high personalization and embodiment provide a unique window for exploring how individuals represent and express themselves on social media through the lens of the GIFs they use. In this study, we explore how Twitter users express their gender and racial identities through characters in GIFs. We conducted a behavioral study (n=398) to simulate a series of tweeting and GIF-picking scenarios. We annotated the gender and race identities of GIF characters, and we found that gender and race identities have significant impacts on users' GIF choices: men chose more gender-matching GIFs than women, and White participants chose more race-matching GIFs than Black participants. We also found that users' prior familiarity with the source of a GIF and perceptions about the composition of the audience (viz., having a matching identity) have significant effects on whether a user will choose race- and gender-matching GIFs. This work has implications for practitioners supporting personalized social identity construction and impression management mechanisms online.<\/jats:p>","DOI":"10.1145\/3641031","type":"journal-article","created":{"date-parts":[[2024,4,29]],"date-time":"2024-04-29T10:05:31Z","timestamp":1714385131000},"page":"1-30","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":9,"title":["Understanding the Relationship Between Social Identity and Self-Expression Through Animated Gifs on Social Media"],"prefix":"10.1145","volume":"8","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7446-8488","authenticated-orcid":false,"given":"Marx","family":"Wang","sequence":"first","affiliation":[{"name":"University of Washington, Seattle, WA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3408-9122","authenticated-orcid":false,"given":"Md Momen","family":"Bhuiyan","sequence":"additional","affiliation":[{"name":"University of Minnesota Duluth, Duluth, MN, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0961-4397","authenticated-orcid":false,"given":"Eugenia Ha Rim","family":"Rho","sequence":"additional","affiliation":[{"name":"Virginia Tech, Blacksburg, VA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1809-6269","authenticated-orcid":false,"given":"Kurt","family":"Luther","sequence":"additional","affiliation":[{"name":"Virginia Tech, Arlington, VA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1026-315X","authenticated-orcid":false,"given":"Sang Won","family":"Lee","sequence":"additional","affiliation":[{"name":"Virginia Tech, Blacksburg, VA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2024,4,26]]},"reference":[{"key":"e_1_2_1_1_1","unstructured":"2023. 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