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By constructing a single-factor mediation model with conformity behavior as the mediating variable, this study employs SPSS23.0 to test the data results. The mediation effect analysis reveals that citizens' collective consciousness indirectly influences their continuous use willingness through conformity behavior, with the latter playing a fully mediating role. This finding highlights the need for governments to consider the effects of public collective consciousness and conformity behavior on users' continuous use willingness of digital government websites. Consequently, this article recommends that authorities harness the power of exemplary and demonstration effects to guide individual behavior, ultimately optimizing individuals' continuous use willingness of digital government websites.<\/jats:p>","DOI":"10.1145\/3664820","type":"journal-article","created":{"date-parts":[[2024,5,14]],"date-time":"2024-05-14T11:41:21Z","timestamp":1715686881000},"page":"1-15","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":2,"title":["Influence of Collective Consciousness on Individuals\u2019 Continuous Use Willingness of Digital Government Websites: A Psychological Perspective"],"prefix":"10.1145","volume":"5","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3042-8417","authenticated-orcid":false,"given":"Yuanyuan","family":"Guo","sequence":"first","affiliation":[{"name":"School of Public Policy &amp; Management, Tsinghua University, Beijing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2024,6,19]]},"reference":[{"key":"e_1_3_1_2_2","volume-title":"De la Division du Travail Social: \u00c9tude Sur L'organisation Des Soci\u00e9t\u00e9s Sup\u00e9rieures","author":"Durkheim E.","year":"1893","unstructured":"E. 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