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To alleviate the poor interlinking both between collections and contents, a first step of automatic linking exploiting content-based image retrieval approaches is evaluated and adapted to the visual variability of such heritage contents. To ensure understanding and analysis of the contents in a structured fashion, a 3D immersive web platform is also introduced alongside visual-based analysis tools. Finally, by exploiting both automatic linking and manual interventions in the visualization platform, an iterative, semi-automatic structuring pipeline is proposed to solve difficult cases missed by automatic structuring, and then improve structuring optimally. 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