{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,8]],"date-time":"2025-10-08T00:32:44Z","timestamp":1759883564965,"version":"build-2065373602"},"publisher-location":"New York, NY, USA","reference-count":9,"publisher":"ACM","content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2025,5,8]]},"DOI":"10.1145\/3701716.3717865","type":"proceedings-article","created":{"date-parts":[[2025,6,23]],"date-time":"2025-06-23T14:10:32Z","timestamp":1750687832000},"page":"2732-2735","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Are Copywriters the Best Humans for the Job? The Case of Health-Related Ads"],"prefix":"10.1145","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9692-4555","authenticated-orcid":false,"given":"Liat","family":"Levontin","sequence":"first","affiliation":[{"name":"Technion, Israel Institute of Technology, Haifa, Israel"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1578-1770","authenticated-orcid":false,"given":"Baillie","family":"Shuster","sequence":"additional","affiliation":[{"name":"Reichman University, Herzliya, Israel"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2380-4584","authenticated-orcid":false,"given":"Elad","family":"Yom-Tov","sequence":"additional","affiliation":[{"name":"Bar-Ilan University, Ramat Gan, Israel"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0031-5550","authenticated-orcid":false,"given":"Brit","family":"Youngmann","sequence":"additional","affiliation":[{"name":"Technion, Israel Institute of Technology, Haifa, Israel"}]}],"member":"320","published-online":{"date-parts":[[2025,5,23]]},"reference":[{"key":"e_1_3_2_2_1_1","doi-asserted-by":"publisher","DOI":"10.5555\/1248547.1248548"},{"key":"e_1_3_2_2_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/3411764.3446863"},{"key":"e_1_3_2_2_3_1","doi-asserted-by":"publisher","DOI":"10.1145\/1250790.1250806"},{"key":"e_1_3_2_2_4_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1559-1816.2004.tb02547.x"},{"key":"e_1_3_2_2_5_1","doi-asserted-by":"publisher","DOI":"10.2753\/JEC1086-4415130404"},{"key":"e_1_3_2_2_6_1","doi-asserted-by":"crossref","unstructured":"Elad Yom-Tov Anat Brunstein-Klomek Or Mandel Arie Hadas Silvana Fennig et al. 2018a. Inducing behavioral change in seekers of pro-anorexia content using internet advertisements: Randomized controlled trial. JMIR mental health Vol. 5 1 (2018) e8212.","DOI":"10.2196\/mental.8212"},{"key":"e_1_3_2_2_7_1","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.6563"},{"key":"e_1_3_2_2_8_1","volume-title":"The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants. NPJ digital medicine","author":"Yom-Tov Elad","year":"2018","unstructured":"Elad Yom-Tov, Jinia Shembekar, Sarah Barclay, and Peter Muennig. 2018b. The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants. NPJ digital medicine, Vol. 1, 1 (2018), 1--6."},{"key":"e_1_3_2_2_9_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10791-021-09392-6"}],"event":{"name":"WWW '25: The ACM Web Conference 2025","sponsor":["SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web"],"location":"Sydney NSW Australia","acronym":"WWW '25"},"container-title":["Companion Proceedings of the ACM on Web Conference 2025"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3701716.3717865","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,7]],"date-time":"2025-10-07T18:21:09Z","timestamp":1759861269000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3701716.3717865"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,5,8]]},"references-count":9,"alternative-id":["10.1145\/3701716.3717865","10.1145\/3701716"],"URL":"https:\/\/doi.org\/10.1145\/3701716.3717865","relation":{},"subject":[],"published":{"date-parts":[[2025,5,8]]},"assertion":[{"value":"2025-05-23","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}