{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,25]],"date-time":"2025-06-25T13:40:07Z","timestamp":1750858807650,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":25,"publisher":"ACM","content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2024,12,18]]},"DOI":"10.1145\/3703323.3704276","type":"proceedings-article","created":{"date-parts":[[2025,6,25]],"date-time":"2025-06-25T12:03:28Z","timestamp":1750853008000},"page":"417-421","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Generalized Experiment Conclusion Framework for Extremely Volatile Data"],"prefix":"10.1145","author":[{"ORCID":"https:\/\/orcid.org\/0009-0004-7691-501X","authenticated-orcid":false,"given":"Satyam","family":"Anand","sequence":"first","affiliation":[{"name":"Games24x7 Pvt. Ltd, Bengaluru, IN"}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-1495-5621","authenticated-orcid":false,"given":"Deepanshi","family":"Seth","sequence":"additional","affiliation":[{"name":"Games24x7, Bengaluru, IN"}]},{"ORCID":"https:\/\/orcid.org\/0009-0001-7454-1833","authenticated-orcid":false,"given":"Sanjay","family":"Agrawal","sequence":"additional","affiliation":[{"name":"Games24x7, Bengaluru, Karnataka, India"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9744-9327","authenticated-orcid":false,"given":"Debanjan","family":"Sadhukhan","sequence":"additional","affiliation":[{"name":"Games24x7 Pvt Ltd, Bengaluru, IN"}]},{"ORCID":"https:\/\/orcid.org\/0009-0009-2385-1290","authenticated-orcid":false,"given":"Tridib","family":"Mukherjee","sequence":"additional","affiliation":[{"name":"Games24x7, Bengaluru, IN"}]}],"member":"320","published-online":{"date-parts":[[2025,6,25]]},"reference":[{"key":"e_1_3_3_2_2_2","doi-asserted-by":"publisher","unstructured":"Ron Berman and Christophe\u00a0Van den Bulte. 2022. False Discovery in A\/B Testing. Management Science 68 9 (2022) 6762\u20136782. 10.1287\/mnsc.2021.4207","DOI":"10.1287\/mnsc.2021.4207"},{"key":"e_1_3_3_2_3_2","unstructured":"Matteo Courthoud. 2022. Understanding CUPED. https:\/\/towardsdatascience.com\/understanding-cuped-a822523641af. Accessed: 2024-09-07."},{"key":"e_1_3_3_2_4_2","unstructured":"Craig. 2022. CUPED on Statsig. https:\/\/blog.statsig.com\/cuped-on-statsig-d57f23122d0e. Accessed: 2024-09-07."},{"key":"e_1_3_3_2_5_2","unstructured":"Alex Deng Luke Hagar Nathaniel Stevens Tatiana Xifara Lo-Hua Yuan and Amit Gandhi. 2023. From Augmentation to Decomposition: A New Look at CUPED in 2023. arxiv:2312.02935\u00a0[stat.AP] https:\/\/arxiv.org\/abs\/2312.02935"},{"key":"e_1_3_3_2_6_2","doi-asserted-by":"publisher","DOI":"10.1145\/2939672.2939700"},{"key":"e_1_3_3_2_7_2","doi-asserted-by":"publisher","DOI":"10.1145\/2433396.2433413"},{"key":"e_1_3_3_2_8_2","doi-asserted-by":"publisher","DOI":"10.1145\/2736277.2741116"},{"key":"e_1_3_3_2_9_2","unstructured":"LinkedIn Engineering. 2020. Our Evolution Towards T-Rex: The Prehistory of Experimentation. https:\/\/www.linkedin.com\/blog\/engineering\/ab-testing-experimentation\/our-evolution-towards-t-rex-the-prehistory-of-experimentation-i. Accessed: 2024-09-07."},{"key":"e_1_3_3_2_10_2","unstructured":"Microsoft Experimentation\u00a0Platform (ExP). 2024. A\/B Testing Infrastructure Changes at Microsoft (ExP). https:\/\/www.microsoft.com\/en-us\/research\/group\/experimentation-platform-exp\/articles\/a-b-testing-infrastructure-changes-at-microsoft-exp\/. Accessed: 2024-09-07."},{"key":"e_1_3_3_2_11_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-981-15-6634-9_7"},{"key":"e_1_3_3_2_12_2","doi-asserted-by":"publisher","unstructured":"Somit Gupta Ronny Kohavi Diane Tang Ya Xu Reid Andersen Eytan Bakshy Niall Cardin Sumita Chandran Nanyu Chen Dominic Coey Mike Curtis Alex Deng Weitao Duan Peter Forbes Brian Frasca Tommy Guy Guido\u00a0W. Imbens Guillaume Saint\u00a0Jacques Pranav Kantawala Ilya Katsev Moshe Katzwer Mikael Konutgan Elena Kunakova Minyong Lee MJ Lee Joseph Liu James McQueen Amir Najmi Brent Smith Vivek Trehan Lukas Vermeer Toby Walker Jeffrey Wong and Igor Yashkov. 2019. Top Challenges from the first Practical Online Controlled Experiments Summit. SIGKDD Explor. Newsl. 21 1 (may 2019) 20\u201335. 10.1145\/3331651.3331655","DOI":"10.1145\/3331651.3331655"},{"key":"e_1_3_3_2_13_2","doi-asserted-by":"crossref","unstructured":"Khairul Islam and Tanweer\u00a0J Shapla. 2020. A New Transformed t-test for Skewed Data: A Goodness-of-fit Approach. International Journal of Statistics and Probability 9 5 (2020) 1\u201330.","DOI":"10.5539\/ijsp.v9n5p30"},{"key":"e_1_3_3_2_14_2","doi-asserted-by":"publisher","DOI":"10.1145\/3018661.3018708"},{"key":"e_1_3_3_2_15_2","doi-asserted-by":"publisher","DOI":"10.1145\/2623330.2623341"},{"key":"e_1_3_3_2_16_2","doi-asserted-by":"publisher","DOI":"10.1145\/3534678.3539160"},{"key":"e_1_3_3_2_17_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4899-7687-1_891"},{"key":"e_1_3_3_2_18_2","doi-asserted-by":"publisher","DOI":"10.1145\/3391403.3399542"},{"key":"e_1_3_3_2_19_2","doi-asserted-by":"publisher","DOI":"10.1145\/3493700.3493733"},{"key":"e_1_3_3_2_20_2","doi-asserted-by":"publisher","DOI":"10.1145\/2939672.2939688"},{"key":"e_1_3_3_2_21_2","doi-asserted-by":"publisher","DOI":"10.1145\/3639856.3639884"},{"key":"e_1_3_3_2_22_2","doi-asserted-by":"crossref","unstructured":"Suhrid Satyal Ingo Weber Hye-young Paik Claudio Di\u00a0Ciccio and Jan Mendling. 2019. Business process improvement with the AB-BPM methodology. Information Systems 84 (2019) 283\u2013298.","DOI":"10.1016\/j.is.2018.06.007"},{"key":"e_1_3_3_2_23_2","doi-asserted-by":"crossref","unstructured":"Shahriar Shariat Burkay Orten and Ali Dasdan. 2017. Online evaluation of bid prediction models in a large-scale computational advertising platform: decision making and insights. Knowledge and Information Systems 51 1 (2017) 37\u201360.","DOI":"10.1007\/s10115-016-0972-6"},{"key":"e_1_3_3_2_24_2","doi-asserted-by":"publisher","DOI":"10.1145\/1835804.1835810"},{"key":"e_1_3_3_2_25_2","doi-asserted-by":"publisher","DOI":"10.1016\/B978-0-12-810985-4.00001-3"},{"key":"e_1_3_3_2_26_2","unstructured":"Uber. 2022. Supercharging A\/B Testing at Uber. https:\/\/www.uber.com\/en-IN\/blog\/supercharging-a-b-testing-at-uber\/. Accessed: 2024-09-07."}],"event":{"name":"CODS-COMAD 2024: 8th International Conference on Data Science and Management of Data (12th ACM IKDD CODS and 30th COMAD)","location":"Jodhpur India","acronym":"CODS-COMAD Dec '24"},"container-title":["Proceedings of the 8th International Conference on Data Science and Management of Data (12th ACM IKDD CODS and 30th COMAD)"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3703323.3704276","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,25]],"date-time":"2025-06-25T13:04:15Z","timestamp":1750856655000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3703323.3704276"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,12,18]]},"references-count":25,"alternative-id":["10.1145\/3703323.3704276","10.1145\/3703323"],"URL":"https:\/\/doi.org\/10.1145\/3703323.3704276","relation":{},"subject":[],"published":{"date-parts":[[2024,12,18]]},"assertion":[{"value":"2025-06-25","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}