{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T14:31:10Z","timestamp":1754145070478,"version":"3.41.2"},"publisher-location":"New York, NY, USA","reference-count":59,"publisher":"ACM","content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2025,1,10]]},"DOI":"10.1145\/3725899.3725925","type":"proceedings-article","created":{"date-parts":[[2025,7,11]],"date-time":"2025-07-11T11:33:04Z","timestamp":1752233584000},"page":"170-177","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["The Effects of e-Marketplace Platform Characteristics on Adoption Intention among Thai SMEs: An Analysis Using DOI and TAM"],"prefix":"10.1145","author":[{"ORCID":"https:\/\/orcid.org\/0009-0001-3356-2478","authenticated-orcid":false,"given":"Thatsanan","family":"Chutosri","sequence":"first","affiliation":[{"name":"Department of Information Technology Management, King Mongkut's University of Technology North Bangkok, Bangkok, Bangkok, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9807-5355","authenticated-orcid":false,"given":"Tanapon","family":"Jensuttiwetchakul","sequence":"additional","affiliation":[{"name":"Department of Information Technology Management, King Mongkut's University of Technology North Bangkok, Bangkok, Thailand"}]}],"member":"320","published-online":{"date-parts":[[2025,7,11]]},"reference":[{"key":"e_1_3_3_2_1_2","doi-asserted-by":"publisher","DOI":"10.1080\/101967899359021"},{"key":"e_1_3_3_2_2_2","doi-asserted-by":"publisher","DOI":"10.1108\/02634501011041444"},{"volume-title":"E-commerce connectivity in ASEAN","author":"Chen Lurong","key":"e_1_3_3_2_3_2","unstructured":"Lurong Chen and Kimura, Fukunari. 2020. E-commerce connectivity in ASEAN. Jakarta: Economic Research Institute for ASEAN and East Asia."},{"key":"e_1_3_3_2_4_2","volume-title":"Retrieved","author":"Similarweb","year":"2024","unstructured":"Similarweb LTD. 2024. Top Website Ranking. Retrieved March 23, 2024, from https:\/\/www.similarweb.com\/top-websites\/thailand\/e-commerce-and-shopping\/marketplace\/."},{"key":"e_1_3_3_2_5_2","volume-title":"Retrieved","author":"Yoffie David B.","year":"2024","unstructured":"David B. Yoffie, Annabelle Gawer, and Michael A. Cusumano. 2019. A Study of More Than 250 Platforms Reveals Why Most Fail. Retrieved March 24, 2024, from https:\/\/hbr.org\/2019\/05\/a-study-of-more-than-250-platforms-reveals-why-most-fail"},{"volume-title":"Retrieved","year":"2023","key":"e_1_3_3_2_6_2","unstructured":"MarketingOops. 2023. JD Central. Retrieved 28, July 2024, from https:\/\/www.marketingoops.com\/news\/biz-news\/jd-central-close-down-business\/."},{"volume-title":"E-commerce landscape in 2024: Platform competition intensifies\u2014Chinese goods flood the market. Retrieved","year":"2024","key":"e_1_3_3_2_7_2","unstructured":"Prachachat. 2024. E-commerce landscape in 2024: Platform competition intensifies\u2014Chinese goods flood the market. Retrieved 28 July 2024 from https:\/\/www.prachachat.net\/ict\/news-1486010"},{"volume-title":"How Can E-Marketplaces Turn Thailand into a Distributive Economy? In E-Commerce Connectivity in ASEAN","author":"Laksanapanyakul Nuttawut","key":"e_1_3_3_2_8_2","unstructured":"Nuttawut Laksanapanyakul. 2020. How Can E-Marketplaces Turn Thailand into a Distributive Economy? In E-Commerce Connectivity in ASEAN. Jakarta: Economic Research Institute for ASEAN and East Asia (ERIA)."},{"key":"e_1_3_3_2_9_2","doi-asserted-by":"publisher","DOI":"10.1088\/1742-6596\/1823\/1\/012008"},{"key":"e_1_3_3_2_10_2","doi-asserted-by":"publisher","DOI":"10.1007\/s11628-023-00556-9"},{"volume-title":"Retrieved","year":"2017","key":"e_1_3_3_2_11_2","unstructured":"Kasikornbank. 2017. K SME Analysis. Retrieved July 28, 2024, from https:\/\/www.kasikornbank.com\/th\/business\/sme\/KSMEKnowledge\/article\/KSMEAnalysis\/Documents\/E-Commerce_E-Market-Place.pdf."},{"key":"e_1_3_3_2_12_2","doi-asserted-by":"publisher","DOI":"10.3390\/su14095456"},{"key":"e_1_3_3_2_13_2","doi-asserted-by":"publisher","DOI":"10.18662\/rrem\/13.1\/368"},{"key":"e_1_3_3_2_14_2","first-page":"102412","article-title":"E-marketplace platforms: A review and classification of success factors","volume":"62","author":"Cano Juan C.","year":"2022","unstructured":"Juan C. Cano, Francisco J. Carmona-Moreno, and Enrique Herrera-Viedma. 2022. E-marketplace platforms: A review and classification of success factors. International Journal of Information Management. 62 (2022), 102412. Retrieved from https:\/\/core.ac.uk\/download\/pdf\/286032663.pdf.","journal-title":"International Journal of Information Management."},{"key":"e_1_3_3_2_15_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2021.01.020"},{"key":"e_1_3_3_2_16_2","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2019.1600374"},{"key":"e_1_3_3_2_17_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.01.007"},{"key":"e_1_3_3_2_18_2","volume-title":"Diffusion of Innovations","author":"Rogers Everett M.","unstructured":"Everett M. Rogers. 2003. Diffusion of Innovations (5th ed.). Free Press, New York, NY.","edition":"5"},{"key":"e_1_3_3_2_19_2","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2.3.192"},{"key":"e_1_3_3_2_20_2","doi-asserted-by":"publisher","DOI":"10.1109\/TEM.1982.6447463"},{"key":"e_1_3_3_2_21_2","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5915.1997.tb01322.x"},{"volume-title":"Understanding attitudes and predicting social behavior","author":"Ajzen Icek","key":"e_1_3_3_2_22_2","unstructured":"Icek Ajzen and Martin Fishbein. 1980. Understanding attitudes and predicting social behavior. Prentice Hall, Englewood Cliffs, NJ."},{"key":"e_1_3_3_2_23_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2013.03.038"},{"key":"e_1_3_3_2_24_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2017.12.013"},{"key":"e_1_3_3_2_25_2","doi-asserted-by":"publisher","DOI":"10.3390\/su14095456"},{"key":"e_1_3_3_2_26_2","doi-asserted-by":"publisher","DOI":"10.33068\/iccd.vol2.iss1.209"},{"key":"e_1_3_3_2_27_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2007.02.012"},{"key":"e_1_3_3_2_28_2","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5915.2008.00192.x"},{"key":"e_1_3_3_2_29_2","volume-title":"Retrieved","author":"Ltd Rocket Digital","year":"2023","unstructured":"Rocket Digital Ltd. 2023. Customer insight. Retrieved April 21, 2024, from https:\/\/www.rocket.in.th\/blog\/customer-insight\/."},{"key":"e_1_3_3_2_30_2","doi-asserted-by":"publisher","DOI":"10.1108\/03090569810243730"},{"key":"e_1_3_3_2_31_2","doi-asserted-by":"publisher","DOI":"10.2308\/isys-52629"},{"key":"e_1_3_3_2_32_2","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-017-0256-3"},{"key":"e_1_3_3_2_33_2","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0105"},{"key":"e_1_3_3_2_34_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.01.010"},{"key":"e_1_3_3_2_35_2","doi-asserted-by":"publisher","DOI":"10.3390\/genes10010015"},{"key":"e_1_3_3_2_36_2","doi-asserted-by":"publisher","DOI":"10.2307\/249751"},{"volume-title":"Retrieved","year":"2024","key":"e_1_3_3_2_37_2","unstructured":"Shopee. 2024. How to Contact Shopee Customer Service. Retrieved July 28, 2024, from https:\/\/seller.shopee.ph\/edu\/article\/8371."},{"volume-title":"Retrieved","year":"2024","key":"e_1_3_3_2_38_2","unstructured":"Shopify. 2024. Sell everywhere. Retrieved July 28, 2024, from https:\/\/www.shopify.com\/sell."},{"key":"e_1_3_3_2_39_2","volume-title":"Retrieved","author":"Lopez Aim\u00e9e","year":"2022","unstructured":"Aim\u00e9e Lopez. 2022. E-commerce After-Sales Service: Best Practices. Retrieved July 28, 2024, from https:\/\/www.ingrid.com\/blog\/ecommerce-after-sales-service."},{"key":"e_1_3_3_2_40_2","doi-asserted-by":"publisher","DOI":"10.1007\/S11747-006-0013-1"},{"key":"e_1_3_3_2_41_2","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"e_1_3_3_2_42_2","doi-asserted-by":"publisher","DOI":"10.1002\/smj.3251"},{"key":"e_1_3_3_2_43_2","first-page":"53","article-title":"Information technology adoption in small and medium-sized enterprises: An appraisal of two decades of literature","volume":"1","author":"Ghobakhloo Morteza","year":"2018","unstructured":"Morteza Ghobakhloo, Mohammad Sadegh Sabouri, Tang Sai Hong, and Norzima Zulkifli. 2018. Information technology adoption in small and medium-sized enterprises: An appraisal of two decades of literature. Interdisciplinary Journal of Research in Business. 1,7 (2011), 53-80).","journal-title":"Interdisciplinary Journal of Research in Business."},{"key":"e_1_3_3_2_44_2","doi-asserted-by":"publisher","DOI":"10.2307\/249008"},{"key":"e_1_3_3_2_45_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2022.10.012"},{"key":"e_1_3_3_2_46_2","doi-asserted-by":"publisher","DOI":"10.35609\/gcbssproceeding.2022.1(47)"},{"key":"e_1_3_3_2_47_2","doi-asserted-by":"publisher","DOI":"10.26668\/businessreview\/2022.v7i2.550"},{"key":"e_1_3_3_2_48_2","doi-asserted-by":"publisher","DOI":"10.4018\/ijebr.324065"},{"key":"e_1_3_3_2_49_2","doi-asserted-by":"publisher","DOI":"10.1109\/ICIC50835.2020.9288597"},{"key":"e_1_3_3_2_50_2","doi-asserted-by":"publisher","DOI":"10.1108\/EBR-11-2018-0203"},{"key":"e_1_3_3_2_51_2","volume-title":"Oststeinbek: SmartPLS. Retrieved","author":"Ringle Christian M.","year":"2022","unstructured":"Christian M. Ringle, Sven Wende, and Jan Michael Becker. 2022. SmartPLS 4, Oststeinbek: SmartPLS. Retrieved July 14, 2024, from https:\/\/www.smartpls.com."},{"key":"e_1_3_3_2_52_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2011.12.001"},{"key":"e_1_3_3_2_53_2","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0105"},{"key":"e_1_3_3_2_54_2","unstructured":"Ahmet \u00c7elik. 2021. \u00d6\u011frenme ortamlar\u0131nda oyunla\u015ft\u0131rma. In E\u011fitimde Teknolojik Yenilikler B. Y\u0131lmaz Ed. Nobel Yay\u0131nlar\u0131 150\u2013170."},{"key":"e_1_3_3_2_55_2","doi-asserted-by":"publisher","DOI":"10.1080\/10941665.2022.2091944"},{"key":"e_1_3_3_2_56_2","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0105"},{"key":"e_1_3_3_2_57_2","doi-asserted-by":"publisher","DOI":"10.1109\/ICET51153.2020.9276594"},{"key":"e_1_3_3_2_58_2","doi-asserted-by":"publisher","DOI":"10.18517\/ijaseit.6.6.1377"},{"key":"e_1_3_3_2_59_2","doi-asserted-by":"publisher","DOI":"10.4018\/ijebr.324065"}],"event":{"name":"ICSIM 2025: 2025 The 8th International Conference on Software Engineering and Information Management","acronym":"ICSIM 2025","location":"Singapore Singapore"},"container-title":["Proceedings of the 2025 8th International Conference on Software Engineering and Information Management"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3725899.3725925","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,16]],"date-time":"2025-07-16T11:33:30Z","timestamp":1752665610000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3725899.3725925"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,1,10]]},"references-count":59,"alternative-id":["10.1145\/3725899.3725925","10.1145\/3725899"],"URL":"https:\/\/doi.org\/10.1145\/3725899.3725925","relation":{},"subject":[],"published":{"date-parts":[[2025,1,10]]},"assertion":[{"value":"2025-07-11","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}