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Soc."],"published-print":{"date-parts":[[2025,9,30]]},"abstract":"<jats:p>\n                    In the face of escalating urbanization and traffic congestion, the emergence of ride-sharing applications has triggered a transformative shift in transportation and the gig economy, with\n                    <jats:italic toggle=\"yes\">\u201ckhep\u201d<\/jats:italic>\n                    (a new form of contractual rides) emerging as a distinctive and popular ride-sharing phenomenon in Bangladesh. Having a lack of prior research on\n                    <jats:italic toggle=\"yes\">\u201ckhep\u201d<\/jats:italic>\n                    phenomenon in the context of HCI and ICT4D, we conduct comprehensive research involving a two-phase data collection to unravel the intricacies of\n                    <jats:italic toggle=\"yes\">khep<\/jats:italic>\n                    . We present the context from the perspectives of both companies and commuters, examining factors influencing the preference for contractual rides over conventional ride-sharing apps. Cultural norms, trust dynamics, affordability, and accessibility are scrutinized alongside the role of technology literacy, marketing strategies, and regulatory frameworks in shaping the adoption landscape. Through a blend of surveys and interviews in each phase, the study provides nuanced insights into utilization patterns, preferences, and challenges within the Bangladeshi ride-sharing industry, with a specific focus on the\n                    <jats:italic toggle=\"yes\">khep<\/jats:italic>\n                    phenomenon. Aligned with HCI labor work, the study\u2019s implications transcend Bangladesh, offering valuable insights for ICT4D and HCI researchers, policymakers, transportation companies, and technology developers seeking a holistic understanding of the factors shaping the preference for contractual rides within the unique context of the\n                    <jats:italic toggle=\"yes\">khep<\/jats:italic>\n                    phenomenon.\n                  <\/jats:p>","DOI":"10.1145\/3735142","type":"journal-article","created":{"date-parts":[[2025,5,12]],"date-time":"2025-05-12T07:40:46Z","timestamp":1747035646000},"page":"1-30","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Comprehensive Insights into the\n                    <i>\u2018Khep\u2019<\/i>\n                    Phenomenon: Understanding the Full Spectrum from Companies to Commuters in Transforming Gig of Ride-Sharing"],"prefix":"10.1145","volume":"3","author":[{"ORCID":"https:\/\/orcid.org\/0009-0001-0913-4545","authenticated-orcid":false,"given":"Aditto Baidya","family":"Alok","sequence":"first","affiliation":[{"name":"Computer Science and Engineering, BRAC University","place":["Dhaka, Bangladesh"]}]},{"ORCID":"https:\/\/orcid.org\/0009-0002-0619-6174","authenticated-orcid":false,"given":"Fardin","family":"Huq","sequence":"additional","affiliation":[{"name":"Computer Science and Engineering, BRAC University","place":["Dhaka, Bangladesh"]}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-8802-2410","authenticated-orcid":false,"given":"Shamsil Arafin","family":"Ullah","sequence":"additional","affiliation":[{"name":"Computer Science and Engineering, BRAC University","place":["Dhaka, Bangladesh"]}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-3727-7616","authenticated-orcid":false,"given":"Riya","family":"Ghosh","sequence":"additional","affiliation":[{"name":"Computer Science and Engineering, BRAC University","place":["Dhaka, Bangladesh"]}]},{"ORCID":"https:\/\/orcid.org\/0009-0000-6821-971X","authenticated-orcid":false,"given":"Hasibul","family":"Sakib","sequence":"additional","affiliation":[{"name":"Computer Science and Engineering, BRAC University","place":["Dhaka, Bangladesh"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9669-151X","authenticated-orcid":false,"given":"Jannatun","family":"Noor","sequence":"additional","affiliation":[{"name":"BRAC University","place":["Dhaka, Bangladesh"]},{"name":"BUET","place":["Dhaka, Bangladesh"]}]}],"member":"320","published-online":{"date-parts":[[2025,6,6]]},"reference":[{"key":"e_1_3_1_2_2","unstructured":"Peter Kim Streatfield and Zunaid Ahsan Karar. 2008. 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