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This study examined how the in-game moral context, manipulated through non-player character (NPC) neediness, influences the effect of rewards on post-game charitable donations, using a 2 (High Need, Low Need) x 2 (Reward, No Reward) experimental design. Results from 170 participants show no significant effects on charitable donations, high NPC neediness evoked greater moral satisfaction for helping, and in-game rewards for helping increased strategic reasoning. A significant interaction between rewards and NPC neediness was found on reasoning, where the No Reward\/Low Need condition had the highest moral reasoning for helping, but also the lowest moral satisfaction from helping. This discrepancy between moral reasoning and moral satisfaction is discussed, along with practical methods to manipulate and measure NPC neediness, and recommendations to improve the research of moral decision-making in videogames.<\/jats:p>","DOI":"10.1145\/3748608","type":"journal-article","created":{"date-parts":[[2025,10,5]],"date-time":"2025-10-05T21:01:11Z","timestamp":1759698071000},"page":"355-384","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Videogame Rewards and Non-player Character Neediness: How the Moral Context of Helping in Videogames Shapes Reasoning and Moral Satisfaction"],"prefix":"10.1145","volume":"9","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3487-4350","authenticated-orcid":false,"given":"Blake","family":"Kammermann","sequence":"first","affiliation":[{"name":"Queensland University of Technology, Brisbane, Australia"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3056-7767","authenticated-orcid":false,"given":"Stephanie J.","family":"Tobin","sequence":"additional","affiliation":[{"name":"Queensland University of Technology, Brisbane, Australia"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1088-3460","authenticated-orcid":false,"given":"Daniel","family":"Johnson","sequence":"additional","affiliation":[{"name":"Queensland University of Technology, Brisbane, Australia"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8684-2070","authenticated-orcid":false,"given":"Selen","family":"T\u00fcrkay","sequence":"additional","affiliation":[{"name":"Queensland University of Technology, Brisbane, Australia"}]}],"member":"320","published-online":{"date-parts":[[2025,10,5]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10902-011-9267-5"},{"key":"e_1_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0017018"},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1257\/aer.99.1.544"},{"key":"e_1_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1111\/padm.12664"},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1002\/0471264385.wei0519"},{"key":"e_1_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/00223891.2017.1411918"},{"key":"e_1_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1177\/0899764010380927"},{"key":"e_1_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1332\/204080513X667792"},{"key":"e_1_2_1_9_1","unstructured":"Center of Self-Determination Theory. 2024. 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