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In contrast, we argue that these digital cues can promote deliberate processing of positive reviews. Specifically, digital cues can aid users by constraining the search space to avoid information overload and focus on high-quality information. We also examine how individuals' opinions of a brand influence information processing and purchase intention. In a study of 390 potential customers, we find support for our hypotheses: digital cues were associated with higher recall of positive high-quality product information. Additionally, existing brand opinion influenced recall of both positive and negative information in product reviews. Importantly, the recall of positive and negative information predicted purchase intention. Our findings provide new insights into the role of digital cues in consumer decision-making and brand management. 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