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We hypothesize that personalizing warning tags to the individual characteristics of their diverse users may enhance mitigation effectiveness. To reach the goal of personalization, we need to understand how people differ and how those differences predict a person's attitudes and behaviors toward tags and tagged content. In this study, we leverage Amazon Mechanical Turk (n = 132) and undergraduate students (n = 112) to provide this foundational understanding. With all participants combined, we find attitudes towards warning tags and self-described behaviors are significantly influenced by factors such as Need for Cognitive Closure (NFCC), Political orientation, and Trust in Medical Scientists when controlled for covariates such as age and recruiting platform. Analyses of each sample further show that tag attitudes were influenced by Trust in Religious Leaders, and Big Five Inventory (BFI) traits for Openness and Conscientiousness. We synthesize these results into design insights and a future research agenda for more effective and personalized warning tags and misinformation mitigation strategies more generally.<\/jats:p>","DOI":"10.1145\/3757521","type":"journal-article","created":{"date-parts":[[2025,10,16]],"date-time":"2025-10-16T16:59:10Z","timestamp":1760633950000},"page":"1-32","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":5,"title":["WARNING This Contains Misinformation: The Effect of Cognitive Factors, Beliefs, and Personality on Misinformation Warning Tag Attitudes"],"prefix":"10.1145","volume":"9","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1279-690X","authenticated-orcid":false,"given":"Robert","family":"Kaufman","sequence":"first","affiliation":[{"name":"University of California, San Diego, La Jolla, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-4092-8048","authenticated-orcid":false,"given":"Aaron","family":"Broukhim","sequence":"additional","affiliation":[{"name":"University of California, San Diego, La Jolla, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4985-7796","authenticated-orcid":false,"given":"Michael","family":"Haupt","sequence":"additional","affiliation":[{"name":"University of California, San Diego, La Jolla, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2025,10,16]]},"reference":[{"key":"e_1_2_1_1_1","volume-title":"Agley and Yunyu Xiao","author":"Jon","year":"2020","unstructured":"Jon D. 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