{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,15]],"date-time":"2026-07-15T18:05:41Z","timestamp":1784138741081,"version":"3.55.0"},"publisher-location":"New York, NY, USA","reference-count":19,"publisher":"ACM","license":[{"start":{"date-parts":[[2026,7,19]],"date-time":"2026-07-19T00:00:00Z","timestamp":1784419200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2026,7,20]]},"DOI":"10.1145\/3805712.3808519","type":"proceedings-article","created":{"date-parts":[[2026,7,10]],"date-time":"2026-07-10T14:28:19Z","timestamp":1783693699000},"page":"4891-4895","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Efficient Multi-Cohort Inference for Long-Term Effects and Lifetime Value in A\/B Testing with User Learning"],"prefix":"10.1145","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5533-425X","authenticated-orcid":false,"given":"Dario","family":"Simionato","sequence":"first","affiliation":[{"name":"Huawei Ireland Research Centre, Dublin, County Dublin, Ireland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5676-0269","authenticated-orcid":false,"given":"Andrea","family":"Tonon","sequence":"additional","affiliation":[{"name":"Huawei Ireland Research Centre, Dublin, County Dublin, Ireland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1567-9012","authenticated-orcid":false,"given":"Mingxue","family":"Wang","sequence":"additional","affiliation":[{"name":"Huawei Ireland Research Centre, Dublin, County Dublin, Ireland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-7245-8378","authenticated-orcid":false,"given":"Weiguo","family":"Wang","sequence":"additional","affiliation":[{"name":"Huawei Nanjing Research & Development Center, Nanjing, Jiangsu Province, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0000-8216-2203","authenticated-orcid":false,"given":"Tong","family":"Gui","sequence":"additional","affiliation":[{"name":"Huawei Nanjing Research & Development Center, Nanjing, Jiangsu Province, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-8591-6267","authenticated-orcid":false,"given":"Xiaoyue","family":"Li","sequence":"additional","affiliation":[{"name":"Huawei Nanjing Research & Development Center, Nanjing, Jiangsu Province, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2026,7,19]]},"reference":[{"key":"e_1_3_2_2_1_1","volume-title":"It's About Time: What A\/B Test Metrics Estimate. arXiv preprint arXiv:2411.06150","author":"Ankargren Sebastian","year":"2024","unstructured":"Sebastian Ankargren, Mattias Fr\u00e5nberg, and Marten Schultzberg. 2024. It's About Time: What A\/B Test Metrics Estimate. arXiv preprint arXiv:2411.06150 (2024). arXiv:2411.06150 [stat.ME] https:\/\/arxiv.org\/abs\/2411.06150"},{"key":"e_1_3_2_2_2_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-56941-3_10"},{"key":"e_1_3_2_2_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/154193129804200504"},{"key":"e_1_3_2_2_4_1","volume-title":"Berger","author":"Casella George","year":"2024","unstructured":"George Casella and Roger L. Berger. 2024. Statistical Inference (2nd ed.). Chapman and Hall\/CRC, Boca Raton, FL."},{"key":"e_1_3_2_2_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/988672.988676"},{"key":"e_1_3_2_2_6_1","doi-asserted-by":"publisher","DOI":"10.2307\/3001666"},{"key":"e_1_3_2_2_7_1","doi-asserted-by":"publisher","DOI":"10.1109\/DSAA.2016.33"},{"key":"e_1_3_2_2_8_1","doi-asserted-by":"publisher","DOI":"10.1145\/3097983.3098024"},{"key":"e_1_3_2_2_9_1","doi-asserted-by":"publisher","DOI":"10.1002\/dir.20074"},{"key":"e_1_3_2_2_10_1","doi-asserted-by":"publisher","DOI":"10.5555\/2892056.2892057"},{"key":"e_1_3_2_2_11_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10287-016-0266-1"},{"key":"e_1_3_2_2_12_1","doi-asserted-by":"publisher","DOI":"10.1177\/1094670506293810"},{"key":"e_1_3_2_2_13_1","first-page":"1849","volume-title":"Proceedings of the 21st ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM","author":"Hohnhold H.","unstructured":"H. Hohnhold, D. O'Brien, and D. Tang. 2015. Focusing on the Long-Term: It's Good for Users and Business. In Proceedings of the 21st ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, Sydney, NSW, Australia, 1849-1858."},{"key":"e_1_3_2_2_14_1","volume-title":"Trustworthy Online Controlled Experiments: A Practical Guide to A\/B Testing","author":"Kohavi Ron","unstructured":"Ron Kohavi, Diane Tang, and Ya Xu. 2020. Trustworthy Online Controlled Experiments: A Practical Guide to A\/B Testing (1st ed.). Cambridge University Press, Cambridge, UK.","edition":"1"},{"key":"e_1_3_2_2_15_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1024036305874"},{"key":"e_1_3_2_2_16_1","first-page":"524","article-title":"Novelty and Primacy","volume":"64","author":"Sadeghi S.","year":"2022","unstructured":"S. Sadeghi, S. Gupta, S. Gramatovici, J. Lu, H. Ai, and R. Zhang. 2022. Novelty and Primacy: A Long-Term Estimator for Online Experiments. Technometrics, Vol. 64, 4 (2022), 524-534.","journal-title":"A Long-Term Estimator for Online Experiments. Technometrics"},{"key":"e_1_3_2_2_17_1","doi-asserted-by":"publisher","DOI":"10.2307\/2967612"},{"key":"e_1_3_2_2_18_1","doi-asserted-by":"publisher","DOI":"10.1145\/2740908.2741998"},{"key":"e_1_3_2_2_19_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2024.114527"}],"event":{"name":"SIGIR '26: The 49th International ACM SIGIR Conference on Research and Development in Information Retrieval","location":"Melbourne VIC Australia","sponsor":["SIGIR ACM Special Interest Group on Information Retrieval"]},"container-title":["Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval"],"original-title":[],"deposited":{"date-parts":[[2026,7,15]],"date-time":"2026-07-15T17:21:22Z","timestamp":1784136082000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3805712.3808519"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,7,19]]},"references-count":19,"alternative-id":["10.1145\/3805712.3808519","10.1145\/3805712"],"URL":"https:\/\/doi.org\/10.1145\/3805712.3808519","relation":{},"subject":[],"published":{"date-parts":[[2026,7,19]]},"assertion":[{"value":"2026-07-19","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}