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The user profile consists of two separate models, that is, the long-term interests are stored in a skeleton profile on the server and the short-term interests in a detailed profile in the handset. The user profile enables a high-level filtering of available news content on the server, followed by matching of detailed user preferences in the handset. The highest rated items are recommended to the user, by employing an efficient ranking process. The paper focuses on a two-level learning process, which is employed on the client side in order to automatically update both user profile models. It involves the use of machine learning algorithms applied to the implicit and explicit user feedback. 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