{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,21]],"date-time":"2026-02-21T04:02:45Z","timestamp":1771646565563,"version":"3.50.1"},"reference-count":19,"publisher":"Hindawi Limited","license":[{"start":{"date-parts":[[2010,1,1]],"date-time":"2010-01-01T00:00:00Z","timestamp":1262304000000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["International Journal of Computer Games Technology"],"published-print":{"date-parts":[[2010]]},"abstract":"<jats:p>The nature of the relationship between immersion and gameplay experience is investigated, focusing primarily on the literature related to flow. In particular, this paper proposes that immersion and gameplay experience are conceptually different, but empirically positively related through mechanisms related to flow. Furthermore, this study examines gamers' characteristics to determine the influence between immersion and gameplay experiences. The study involves 48 observations in one game setting. Regression analyses including tests for moderation and simple slope analysis are used to reveal gamers' age, experience, and understanding of the game, which moderate the relationship between immersion and gameplay experience. The results suggest that immersion is more positive for gameplay experience when the gamer lacks experience and understanding of the game as well as when the gamer is relatively older. Implications and recommendations for future research are discussed at length in the paper.<\/jats:p>","DOI":"10.1155\/2010\/613931","type":"journal-article","created":{"date-parts":[[2010,12,29]],"date-time":"2010-12-29T14:38:27Z","timestamp":1293633507000},"page":"1-11","source":"Crossref","is-referenced-by-count":18,"title":["Immersion and Gameplay Experience: A Contingency Framework"],"prefix":"10.1155","volume":"2010","author":[{"given":"Daniel","family":"\u00d6rtqvist","sequence":"first","affiliation":[{"name":"Department of Business Administration and Social Sciences (IES), Lule\u00e5 University of Technology, 971 87 Lule\u00e5, Sweden"}]},{"given":"Mats","family":"Liljedahl","sequence":"additional","affiliation":[{"name":"Interactive Institute, Sonic Studio, Acusticum 4, 941 28 Pite\u00e5, Sweden"}]}],"member":"98","reference":[{"key":"4","doi-asserted-by":"publisher","DOI":"10.1016\/S0926-5805(99)00021-7"},{"key":"35","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2007.11.002"},{"key":"14","year":"1990"},{"key":"16","volume-title":"The future of flow","year":"1988"},{"key":"17","volume-title":"The flow experience and its significance for human psychology","year":"1988"},{"key":"18","year":"1997"},{"key":"9","volume-title":"The semantics of fun: differentiating enjoyable experiences","year":"2003"},{"key":"12","year":"1997"},{"issue":"3","key":"10","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1145\/1027154.1027179","volume":"2","year":"2004","journal-title":"Computers in Entertainment"},{"issue":"2","key":"11","volume":"3","year":"1997","journal-title":"Journal of Computer-Mediated Communication"},{"key":"19","doi-asserted-by":"publisher","DOI":"10.1108\/10662240110695070"},{"key":"30","year":"1997"},{"issue":"1","key":"20","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1287\/mksc.19.1.22.15184","volume":"19","year":"2000","journal-title":"Marketing Science"},{"key":"21","year":"1975"},{"key":"22","doi-asserted-by":"publisher","DOI":"10.1504\/IJAMC.2005.007724"},{"key":"26","year":"1978"},{"issue":"1","key":"27","doi-asserted-by":"crossref","first-page":"39","DOI":"10.2307\/3151312","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"key":"28","year":"1991"},{"key":"29","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.51.6.1173"}],"container-title":["International Journal of Computer Games Technology"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/downloads.hindawi.com\/journals\/ijcgt\/2010\/613931.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/ijcgt\/2010\/613931.xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/ijcgt\/2010\/613931.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,6,19]],"date-time":"2017-06-19T13:47:53Z","timestamp":1497880073000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.hindawi.com\/journals\/ijcgt\/2010\/613931\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010]]},"references-count":19,"alternative-id":["613931","613931"],"URL":"https:\/\/doi.org\/10.1155\/2010\/613931","relation":{},"ISSN":["1687-7047","1687-7055"],"issn-type":[{"value":"1687-7047","type":"print"},{"value":"1687-7055","type":"electronic"}],"subject":[],"published":{"date-parts":[[2010]]}}}