{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,10]],"date-time":"2026-03-10T15:27:27Z","timestamp":1773156447016,"version":"3.50.1"},"reference-count":67,"publisher":"Wiley","license":[{"start":{"date-parts":[[2010,1,1]],"date-time":"2010-01-01T00:00:00Z","timestamp":1262304000000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/"}],"funder":[{"DOI":"10.13039\/501100000780","name":"European Commission","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100000780","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Advances in Multimedia"],"published-print":{"date-parts":[[2010]]},"abstract":"<jats:p>To quantify the excellence of multimedia quality, subjective evaluation experiments are conducted. In these experiments, the tradition of quantitative assessment is the most dominating, but it disregards the understanding of participants' interpretations, descriptions, and the evaluation criteria of quality. The goal of this paper is to present a new multimedia quality evaluation method called Open Profiling of Quality (OPQ) as a tool for building a deeper understanding on subjective quality. OPQ is a mixed method combining a conventional quantitative psychoperceptual evaluation and qualitative descriptive quality evaluation based on the individual's own vocabulary. OPQ is targeted for na\u00efve participants applicable to experiments with heterogeneous and multimodal stimulus material. The paper presents the theoretical basis of the development of OPQ and overviews the methods for audiovisual quality research. We present three extensive quality evaluation studies where OPQ has been used with 120 participants. Finally, we conclude further recommendations of use of the method in quality evaluation research.<\/jats:p>","DOI":"10.1155\/2010\/658980","type":"journal-article","created":{"date-parts":[[2010,9,16]],"date-time":"2010-09-16T13:36:25Z","timestamp":1284644185000},"page":"1-28","source":"Crossref","is-referenced-by-count":32,"title":["Open Profiling of Quality: A Mixed Method Approach to Understanding Multimodal Quality Perception"],"prefix":"10.1155","volume":"2010","author":[{"given":"D.","family":"Strohmeier","sequence":"first","affiliation":[{"name":"Institute for Media Technology, Ilmenau University of Technology, 98693 Ilmenau, Germany"}]},{"given":"S.","family":"Jumisko-Pyykk\u00f6","sequence":"additional","affiliation":[{"name":"Unit of Human-Centered Technology, Tampere University of Technology, 33720 Tampere, Finland"}]},{"given":"K.","family":"Kunze","sequence":"additional","affiliation":[{"name":"Institute for Media Technology, Ilmenau University of Technology, 98693 Ilmenau, Germany"}]}],"member":"311","reference":[{"key":"2","year":"2006"},{"key":"6","year":"2000"},{"key":"17","year":"1999"},{"key":"31","year":"1976"},{"key":"82","year":"1979"},{"key":"83","year":"2007"},{"key":"84","year":"1991"},{"key":"87","doi-asserted-by":"publisher","DOI":"10.1145\/1201730.1201731"},{"key":"88","doi-asserted-by":"publisher","DOI":"10.1109\/TSMCA.2004.826309"},{"key":"91","doi-asserted-by":"publisher","DOI":"10.1145\/1556134.1556137"},{"issue":"4","key":"24","first-page":"1","volume":"4","year":"2008","journal-title":"Transactions on Applied Perception"},{"issue":"7","key":"65","doi-asserted-by":"crossref","first-page":"14","DOI":"10.3102\/0013189X033007014","volume":"33","year":"2004","journal-title":"Educational Researcher"},{"key":"66","volume-title":"Quality of inferences in mixed methods research","year":"2008"},{"key":"67","year":"1978"},{"key":"94","doi-asserted-by":"publisher","DOI":"10.1109\/2.384118"},{"key":"92","year":"2008"},{"key":"117","doi-asserted-by":"publisher","DOI":"10.1109\/TMM.2004.837233"},{"issue":"5588","key":"106","doi-asserted-by":"crossref","first-page":"746","DOI":"10.1038\/264746a0","volume":"264","year":"1976","journal-title":"Nature"},{"key":"116","doi-asserted-by":"publisher","DOI":"10.1007\/s11042-006-0080-9"},{"issue":"301","key":"38","year":"2005","journal-title":"EBU Technical Review"},{"key":"103","doi-asserted-by":"publisher","DOI":"10.1093\/ietfec\/e89-a.11.2920"},{"issue":"5-6","key":"78","doi-asserted-by":"crossref","first-page":"640","DOI":"10.1016\/j.ijhcs.2003.11.002","volume":"60","year":"2004","journal-title":"International Journal of Human Computer Studies"},{"key":"42","doi-asserted-by":"publisher","DOI":"10.1155\/2008\/712380"},{"key":"34","year":"2004"},{"key":"29","year":"2004"},{"key":"8","doi-asserted-by":"publisher","DOI":"10.1007\/BF02291478"},{"issue":"3","key":"13","doi-asserted-by":"crossref","first-page":"129","DOI":"10.1016\/0950-3293(91)90048-J","volume":"3","year":"1991","journal-title":"Food Quality and Preference"},{"key":"4","doi-asserted-by":"publisher","DOI":"10.1016\/S0950-3293(03)00085-5"},{"key":"3","year":"2006"},{"key":"35","year":"1998"},{"key":"7","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2004.04.009"},{"key":"23","doi-asserted-by":"publisher","DOI":"10.1016\/j.actpsy.2003.08.001"},{"key":"11","year":"1993"},{"key":"12","year":"1994"},{"key":"10","year":"2000"},{"key":"98","year":"2002"},{"key":"76","year":"1988"},{"key":"37","volume-title":"Preference mapping for product optimization","year":"1996"},{"key":"79","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2006.05.006"},{"issue":"1","key":"18","first-page":"1","volume":"25","year":"2008","journal-title":"Journal of Statistical Software"},{"issue":"2","key":"50","doi-asserted-by":"crossref","first-page":"188","DOI":"10.1109\/76.825717","volume":"10","year":"2000","journal-title":"IEEE Transactions on Circuits and Systems for Video Technology"},{"key":"72","doi-asserted-by":"crossref","first-page":"558","DOI":"10.1002\/jsfa.2740350513","volume":"35","year":"1984","journal-title":"Journal of the Science of Food and Agriculture"},{"key":"70","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1002\/jsfa.2740470113","volume":"47","year":"1989","journal-title":"Journal of the Science of Food and Agriculture"},{"key":"77","doi-asserted-by":"crossref","first-page":"204","DOI":"10.1002\/jsfa.2740360311","volume":"36","year":"1985","journal-title":"Journal of the Science of Food and Agriculture"},{"key":"69","doi-asserted-by":"publisher","DOI":"10.1016\/S0963-9969(01)00070-9"},{"key":"71","first-page":"353","volume-title":"Procrustes analysis and its applications to free choice and other sensory profiling","year":"1991"},{"key":"32","doi-asserted-by":"crossref","first-page":"271","DOI":"10.1111\/j.1745-459X.1989.tb00450.x","volume":"3","year":"1989","journal-title":"Journal of Sensory Studies"},{"key":"73","year":"1955"},{"key":"74","first-page":"363","volume-title":"Free-choice profiling in cognitive food acceptance research","year":"1988"},{"key":"75","doi-asserted-by":"crossref","first-page":"133","DOI":"10.1111\/j.1745-459X.1992.tb00529.x","volume":"7","year":"1992","journal-title":"Journal of Sensory Studies"},{"key":"5","first-page":"185","volume-title":"Procrustes analysis in sensory research","year":"1996"},{"issue":"2","key":"16","doi-asserted-by":"crossref","first-page":"197","DOI":"10.1111\/j.1745-459X.1999.tb00112.x","volume":"14","year":"1999","journal-title":"Journal of Sensory Studies"},{"key":"39","volume-title":"Preference mapping: relating consumer preferences to sensory or instrumental measurements","year":"1995"},{"key":"80","first-page":"792","volume-title":"Partial least squares regression (PLS-regression)","year":"2003"},{"issue":"3","key":"118","doi-asserted-by":"crossref","first-page":"203","DOI":"10.1207\/s15327108ijap0303_3","volume":"3","year":"1993","journal-title":"International Journal of Aviation Psychology"},{"key":"48","doi-asserted-by":"publisher","DOI":"10.1109\/76.825722"},{"key":"61","doi-asserted-by":"crossref","first-page":"125","DOI":"10.1086\/208501","volume":"12","year":"1985","journal-title":"Journal of Consumer Research"},{"key":"64","doi-asserted-by":"publisher","DOI":"10.2352\/J.lmagingSci.Technol.2009.53.3.030201"},{"key":"113","doi-asserted-by":"publisher","DOI":"10.1109\/TMM.2006.879871"},{"issue":"4","key":"46","doi-asserted-by":"crossref","first-page":"577","DOI":"10.1080\/026999300402808","volume":"14","year":"2000","journal-title":"Cognition and Emotion"},{"issue":"4","key":"96","doi-asserted-by":"crossref","first-page":"495","DOI":"10.2307\/1423321","volume":"103","year":"1990","journal-title":"American Journal of Psychology"},{"key":"97","doi-asserted-by":"crossref","first-page":"120","DOI":"10.1111\/j.1365-2621.1984.tb13686.x","volume":"49","year":"1984","journal-title":"Journal of Food Science"},{"key":"99","doi-asserted-by":"publisher","DOI":"10.1016\/S0950-3293(03)00058-2"},{"key":"100","year":"2002"},{"issue":"5","key":"101","volume":"54","year":"1989","journal-title":"Journal of Food Science"},{"issue":"1","key":"102","doi-asserted-by":"crossref","first-page":"145","DOI":"10.1207\/S15327590IJHC1501_13","volume":"15","year":"2003","journal-title":"International Journal of Human-Computer Interaction"},{"issue":"4","key":"104","doi-asserted-by":"crossref","first-page":"591","DOI":"10.1016\/0169-2070(95)00615-X","volume":"11","year":"1995","journal-title":"International Journal of Forecasting"}],"container-title":["Advances in Multimedia"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/downloads.hindawi.com\/journals\/am\/2010\/658980.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/am\/2010\/658980.xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/am\/2010\/658980.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,6,19]],"date-time":"2017-06-19T10:06:28Z","timestamp":1497866788000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.hindawi.com\/journals\/am\/2010\/658980\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010]]},"references-count":67,"alternative-id":["658980","658980"],"URL":"https:\/\/doi.org\/10.1155\/2010\/658980","relation":{},"ISSN":["1687-5680","1687-5699"],"issn-type":[{"value":"1687-5680","type":"print"},{"value":"1687-5699","type":"electronic"}],"subject":[],"published":{"date-parts":[[2010]]}}}