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The basic idea of EC model is to assume that the neighborhood radius of each semantic concept is uncertain, and this uncertainty will be measured by one\u2010dimensional density function <jats:italic>\u03b4<\/jats:italic>. In this paper, product form features were evaluated by using ECs and to establish the product style database, fuzzy case based reasoning (FCBR) model under a defined similarity measurement based on fuzzy nearest neighbors (FNN) incorporating EC was applied to extract product styles. A mathematical formalized inference system for product style was also proposed, and it also includes uncertainty measurement tool emotional cellular. A case study of style acquisition of mobile phones illustrated the effectiveness of the proposed methodology.<\/jats:p>","DOI":"10.1155\/2012\/385079","type":"journal-article","created":{"date-parts":[[2012,3,22]],"date-time":"2012-03-22T15:10:05Z","timestamp":1332429005000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Fuzzy Case\u2010Based Reasoning in Product Style Acquisition Incorporating Valence\u2010Arousal\u2010Based Emotional Cellular Model"],"prefix":"10.1155","volume":"2012","author":[{"given":"Fuqian","family":"Shi","sequence":"first","affiliation":[]},{"given":"Jiang","family":"Xu","sequence":"additional","affiliation":[]},{"given":"Shouqian","family":"Sun","sequence":"additional","affiliation":[]}],"member":"311","published-online":{"date-parts":[[2012,3,20]]},"reference":[{"key":"e_1_2_8_1_2","doi-asserted-by":"publisher","DOI":"10.1037\/h0077714"},{"key":"e_1_2_8_2_2","doi-asserted-by":"publisher","DOI":"10.1037\/0278-7393.18.2.379"},{"key":"e_1_2_8_3_2","unstructured":"StickelC. 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